Newsmaker Group

12/06/2023

Interesting read from Ad Age on AI's impact on PR:

Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding generative AI and focusing on real-time results.

03/01/2017

https://blog.drumup.io/blog/10-top-content-marketing-trends-for-2017/

With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn't about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them. The compet

31/10/2016

HEAR, HEAR - "Don’t lose sight of the incredible value and importance of traditional PR a.k.a. don’t look beyond media relations only. Don’t go for the glamour shot of presenting at a conference while forgetting about the tried and true methods i.e. media relations." http://www.forbes.com/sites/steveolenski/2016/10/21/its-5pm-cmos-do-you-know-what-your-pr-team-is-doing/?ss=cmo-network

Chief marketing officers rely heavily on public relations which is why they need to be vigilant and aware of what their PR teams are doing at all times.

11/10/2016

Hotels, airlines, cruise lines and other travel suppliers who once envisioned a world without traditional retail travel agents are increasingly seeing today's new breed of professional travel advisors as a smart distribution channel, and one that is better than online intermediaries. At the same tim...

04/10/2016

Celebrating Newsmaker Group's 17 year anniversary today! Thanks for all the well wishes we've been receiving!

04/10/2016

And we thought writing concise Tweets was a challenge! What are you best tips for crafting an effective Subject?

http://www.marketingprofs.com/charts/2016/30617/what-do-journalists-like-to-see-in-pr-email-subject-lines

Public Relations - Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.

30/09/2016

How do you with these issues?

"Five ways startups hurt their PR campaigns"

https://muckrack.com/daily/2016/09/22/five-ways-startups-hurt-their-pr-campaigns/

Editor's note: This is part one of a two-part series. Stay tuned for part two next week! As publicists, it’s our job to advise clients on strategy, and sometimes, run interference on things they shouldn’t have done (or said). Having worked with my fair share of startups, I noticed that the ...

29/09/2016

How marketers should approach messaging apps

http://digiday.com/brands/advertising-week-marketers-technologists-weigh-biggest-challenges-messaging-apps/

The biggest challenges regarding marketing on messaging apps.

22/09/2016

Support The Statue of Liberty-Ellis Island Foundation, Inc., a wonderful organization that we've collaborated with often for nearly 30 years, with the Alex & Ani Liberty Copper Collection http://www.alexandani.com/liberty-copper

Alex and Ani designs and creates bangle bracelets, necklaces, earrings and rings that adorn the body, enlighten the mind, and empower the spirit.

22/09/2016

5 Essential Tips For Brands Battling Social Media Trolls

https://www.fastcompany.com/3063769/work-smart/5-essential-tips-for-brands-battling-social-media-trolls

Disgruntled customer or attacker? Here's how to tell and what to do.

22/09/2016

Tips for using visuals to maximizing online content. http://www.prdaily.com/Main/Articles/21432.aspx??utm_source=salesforce&utm_medium=email&utm_campaign=Ragan+PR+Daily+News+-+Final+-+July+29

Want to increase your reach with digital audiences? Put on your creative cap and emphasize graphics and illustrations. Here’s how.

19/09/2016

Dr. Laura Beavin, a cognitive psychology expert who serves as senior research specialist for Newsmaker Group client Coherency, by-lined a piece for Travel Weekly about the benefits of understanding Consumer Love

Data helps quantify and analyze how travelers develop emotional connections for brands.