Tenth Concept

09/12/2024

Competitive Matrix: What It Is + How to Make One. Templates in the article below.

Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.

06/12/2024

Knowing how to compare websites can give you key insights into your competitors’ business strategies. To see what does and doesn’t work.

Learn how to uncover your competitor’s SEO traffic, ad performance, site engagement, and more to help you refine your tactics and grow your business. 👇

Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.

05/12/2024

Your homepage is a marketing asset — and even more specifically, it is a product marketing asset.

For startups of all sizes, its purpose is to answer fundamental questions like…

What does the product do?
How does it work?
What does it look like?
When would I use it?
How does it help me make progress in what I’m trying to accomplish?

Check out the winning framework 👇

Anthony Pierri shares his step-by-step guide

04/12/2024

Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a better idea with big success potential.

27/11/2024

Struggling with ICP Marketing?

Ideal Customer Profiles (ICPs) are the cornerstone of successful marketing—but are you truly leveraging them to drive results?

Check out this insightful guide from Growth Unhinged: ICP Marketing Done Right 👇

https://www.growthunhinged.com/p/icp-marketing-done-right

What you’ll learn 💡

✅ How to create ICPs that go beyond basic demographics.

✅ Strategies to align your team around these profiles for maximum impact.

✅ Real-world examples of ICP marketing that actually works.

25/11/2024

Go-to-market professionals can use a systematic methodology to improve the resonance of cold outbound offers. By creating an offer validation system, you can figure out if your message will ever break through.

24/11/2024

Check out the full 2024 SaaS benchmarks 👇

📈 New benchmarks, how do you stack up?

23/11/2024

It's no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by AI/LLM tools

22/11/2024

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.

21/11/2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

26/07/2023

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.

10/07/2023

Do you have a winning content marketing strategy? Read on to find out.