Sparklight Marketing (2026)

27/04/2023

I don’t know about you but for me, I have 10,000 things I need to do to move my business forward yet I don’t get anything done 📝

( when I say anything - I mean the uncomfortable things that I know will get me results)

There are so many days where I sit there I’m like “Why are you torturing yourself with this analysis paralysis, Bhumi?!” 😰

And the funny thing is, it’s not just me - I see it every day. . . 🗓

Business owners, entrepreneurs, and people who work for themselves deal with this on a regular basis.

Does this sound familiar:

“Oh I need to do X for my business but my client needs me so I can’t”

Or “I’ll just do it tomorrow” or “I don’t know how to do this, so I can’t do it”

Or “I’m so busy”

I’ve used all these excuses and no matter what excuse you use - valid or invalid- it doesn’t matter.

As one of my mentors would say -

“I don’t care what your excuse is, you are where you’re at from the actions or the lack of actions you've taken. Take full responsibility for your life because no one is coming to save you.” (in this case your business )

If you don’t know how to do something, Google it. If you still can’t find the answer just do something that gets you closer to the answer.

If you’re making time for clients over your business, just know that you're working IN your business not on ON your business.

Thinking, perfecting, or talking about what you’re going to do will keep you where you’re at.

And that will get you the same results.

Action is the ONLY thing that will move you forward ⏩

I would even go far as to say just start doing even if you’re

- not ready
- not sure if this is the right path
- do not have enough info to get it done
- don’t know how to do it, etc.

Because eventually, you’ll get data back to adjust, make improvements, or figure out what the next steps will be.

So I want to ask you what is one thing you know to need to do to move your business forward and what action step are you going to take? 🧐🔎

22/03/2021

Meet Chloe 🙋‍♀️

Chloe came to us when she wanted to take the next step in her business and have a more of a predictable system to get microblading clients rather than relying on word of mouth and referrals.

We created a system personalized to her business through Facebook advertising, and funnel creation to reach right people and convert them into clients ⚙️

In 2 weeks she got 11 booked appointments and 40 new leads.

In 2 months, she's gotten 42 booked appointments ($16,700+) and 150 new leads in total.

This is all during a pandemic and her working part-time hours! 😱

I’m so happy we could have such a positive impact on her business 🥰

If you’re ready to take the next step in your business, click the link in the bio to book a discovery call and let’s talk 🤗💕 •
•
•
•
•
•

16/12/2020

This concept does not only apply to business, it applies to every part of your life.

You cannot focus on the problem and expect to get a solution.

You cannot focus how your life is currently and get to where you want to be.

So many business owners have told me that they want to make a certain amount of revenue in their business

BUT they don’t like marketing, it doesn’t work, they feel like they are being annoying talking about their service or business, how hard it is to be in business right now etc.

Those are the exact reasons why they are stuck where they are.

Same thing applies to relationships, you may want a loving relationship

BUT focusing on why your past relationships haven’t worked, what you don’t want in a significant other, how hard relationships are etc.

isn’t going to get you to a loving relationship.

I’m also in the process of learning this.

I wanted to attract awesome clients and get them amazing results for their business

But I would focus on why I don’t have those clients, how hard it is to find people who understand what I truly do etc.

However, the second I stopped arguing for my limitations

I started meeting people who saw value in my work and I got to work with amazing new clients who got amazing results for their business.

And I’m not even fully focused on what I want yet.

It’s a process, and I’ll get there.

And so will you.

You just have to promise yourself that you won’t get in your own way 💕

10/12/2020

Hannah is just the sweetest soul! Thank you so much for the testimonial! 💕 I’m so happy I could help you grow your business.
If you’re interested to see how we helped Hannah get 16 new leads and 8 new booking in 2 weeks and how we can do the same for your business, click the link in the bio to book a discovery call 😊

22/06/2020

When I was little I loved lighthouses.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Mostly because they were by the ocean, and I loved (still do love) being near the water. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I love how they stood tall against the harshest storms.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But most of all, no matter how foggy it was or how crazy the weather got, you can still see the light.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
How soothing is that?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Knowing that no matter what happens there's a guidance to get you to safety. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But it isn't like the lighthouse just randomly appeared there,⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
it was purposefully chosen to be built there. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In business it's ok to take risks, but you should always have a lighthouse strategy in case of troubled times. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
A lighthouse strategy is based on value ladder, I'm going to make a future post about what a value ladder is and how it can help you scale your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
However, if you can't wait that long and want to know ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ to make a customized value ladder for your business⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ how it will help the future of your business ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ how it can help grow your business⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let's set up a FREE 30 minute consultation ( send me a message, so we figure about what times work for both of us 🤗)

19/06/2020

Facts 💯⠀⠀⠀⠀⠀⠀⠀⠀⠀
Definitely needed to hear this quote this week. Sometimes logic gets us out of possibilities of what it could be.

17/06/2020

Directions show us what the right way is, but only if you know your destination.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So before trying to figure out what the best tool, or the approach or even just the right way of doing something,⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
figure out what are you trying to achieve and why.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
For example if I lived in Long Island, New York and I'm trying to go to Los Angeles, California,⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I can get there in so many different ways; ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I can drive there, take a train, take a flight, or maybe even a boat.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In any of the scenarios, I know clearly what my destination is. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Imagine if I didn't know my final destination. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I can do pick any avenue of travel ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
but can you imagine how frustrated I would be knowing that I put so much time and effort to not really be satisfied with where I end up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Even if you have some idea of the final destination, if it's not clear enough there will be some dissatisfaction of where you end up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When it come to your business get as clear as possible. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Where do you want to end up? Do you want to do all the work in your business? do you see yourself doing social media everyday? can you simplify how you get clients? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What's important to you?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you want clarity in terms of how you can get new clients for your business, book a FREE 30 minute call with me. We can discuss what your goals are and what the best avenue is to get there.

08/06/2020

Do you want to take a guess? 🤔I'll give you a hint, it's in the sentence. . . ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
That's right the #1 rule of social media marketing is to be social 🤗⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sharing amazing content is great, but building connection with people is priceless.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Rather than treating your followers as just a number, show them how valuable they are by interacting with them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'll guarantee you that by talking to them consistently you'll learn what they like, what they don't like, what interests them about your content/business, etc.,⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You'll just know them better than just a username.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Who knows they might just turn into your customer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But most importantly, you're creating a community thriving on human connection 🥰- which I think is a pretty amazing reward. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So how can you be more social on social media?⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Create a conversation in the comments⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Follow them back ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Like their posts⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Talk to them through DM ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Treat them like human beings⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don't stop there, what are some other ways YOU can be more social with your followers?

26/08/2019

If I gave you $3,000 in exchange for $500, would you do it? 🤔
I’m guessing yes because you’re making 6x return on your investment, so why not?
However, most business owners don’t think of their customers or their marketing in that way.
I mean how much is your customer really worth to you?
For an average medical spa, customers spend $1-2K a year (it could be more or less).
If your services are good, then they stay for an average of 3 years (it could be more or less).
If your services are good, then they tell 2 of their closest friends and they end up being your clients (again it could be more or it could be less)
Which means that 1 customer is worth at least $3-6k for your business, not mentioning referrals or other services that they end up trying at your medspa.
So how much would you spend on reaching your client?
Marketing is not optional for your business,
It's an investment, and it's up to decide how much investment you're willing to make for your clients and your business.
I'll leave you with this:
You can either invest time or money.
You can spend more time, and invest less money
Or
You can spend more money and invest less time
Which one would you choose to get you to your customer?
👉 If you want to know your lifetime value of your customer and the best marketing route based upon the value, comment below and we'll dm you to go over it. ***it's different from business to business.

26/07/2019

Is social media marketing end all be all of the marketing right now? 🤔

Honestly, no 😳

Yes, that’s what we specialize in, however, it’s important to realize that social media is just a channel of marketing.

Just like with any other marketing channels like television, radio, magazine, email, etc. if you don’t know marketing it’s going to be ineffective. 👀

Don’t get us wrong, you should be on it because unlike the other channels we mentioned it’s pretty easy to set up an account, you don’t need anyone’s approval and it’s free (so why not?)😆

But mainly because you are in front of your customers.

However, being just on it is not marketing.

In our future posts, we’ll go into what marketing actually is and how social media can help you in the long run to grow your business 🤗

Sparklight Marketing

27/04/2023

22/03/2021

16/12/2020

10/12/2020

22/06/2020

19/06/2020

17/06/2020

08/06/2020

26/08/2019

26/07/2019

Address

Website

Alerts

Contact The Business

Shortcuts

Share