06/01/2024
Growing from $60,000 to $180,000 per month
They were migrating from Magento to Shopify Plus.
We...
→ Mapped out URL redirects
→ Ensured no loss of content
→ Kept the old sitemap in GSC to speed up the switch
Initial result...
→ Zero loss of traffic 💪
Then we doubled down and built out their first real SEO strategy.
Breaking down the strategy into 3 buckets
→ Website architecture improvements
→ Collection page optimisation
→ Supporting content strategy
And they nailed every step of the process.
→ Restructured the website architecture to be more flat
→ Added 56 new sub-collections targeting long-tail opportunities
→ Added FAQ components to major collections for added helpful content
→ Upgraded their internal linking between collection pages & content
→ Spoke directly to customers to learn their pain points
→ Consistently published incredible content every week
And what excited me about this client.
November/December is their 'quiet' time.
And they hitting record numbers.
I can't wait to see what 2024 brings for them.
