28/09/2026
When a client asks ChatGPT or Google's AI summary to find a firm like yours, will your name come up?
In the latest SMPS Oregon blog, Brad Phillips of Fairbuilt Design Studio explains how AI search is changing the way AEC firms get discovered, and why being specific about your expertise matters more than ever. He also shares how one Oregon contractor grew from a 4-page site to 50+ pages and landed in the top three search results for their specialty.
A great, practical read for anyone in AEC marketing or BD:
https://smpsoregon.starchapter.com/blog/AISearchandAECwithFairbuilt