06/10/2026
Most pet store marketing reports are measuring something that didn't happen.
Here's the gap almost every agency leaves open, and almost no client knows to check:
When someone fills out your contact form, does your tracking confirm they actually reached the Thank You page? Or does it just fire when they click the submit button?
Those are not the same thing. And the difference is costing you an accurate picture of your entire marketing.
Here's what I find when I audit competitor setups for new clients:
— They're tracking form-button clicks (not form completions)
— Sometimes they're tracking call-button clicks (not connected calls)
— They are NOT tracking whether the visitor landed on the confirmation page
— Google Tag Manager either isn't installed or isn't firing the page-view + event the conversion actually depends on
So the agency reports "84 conversions this month." But a chunk of those 84 are people who clicked submit, hit an error, and left. Or clicked the call button and hung up before it connected. The report counts them. Your phone never rang.
Proper setup means every click AND every action is tracked through Google Tag Manager — with the funnel and event conversions configured so a "conversion" only counts when the person actually completed the action and hit the confirmation.
Most agencies skip this because Google Analytics shows them clicks and they assume that's enough. It isn't. Clicks aren't conversions. A conversion you can't confirm is just a guess wearing a suit.
If your agency hasn't shown you your GTM event configuration, ask to see it. If they can't produce it, that's your answer about how accurate your reports actually are.
Comment "TRACKING" if you want the audit I run on conversion tracking before I trust a single number in an account.
