22/08/2019
Create A Better Noise
Every time I say this, many don’t get it at first, but a few do. It’s something I firmly believe in. Because weather you like it or not, all the content, ads, posts, blogs, podcast and webinars; they are all noise. Everything you and I create, to someone else it is noise.
IT ONLY STOPS BEING A NOISE WHEN IT GETS NOTICED AND KEEPS THEIR ATTENTION.
I’m telling you this because it’s the plain and simple truth. The amount of content that gets created and distributed every day is enormous. And if you are thinking about trying to grow your business organically through your own content, producing a ton of content won’t actually help you all that much. It could actually backfire because you might smother your audience and they could filter you out. So, there is a challenge to getting noticed and a limit to how much content you are going to be able to create and distribute.
THAT IS WHY YOU NEED TO CREATE A BETTER NOISE.
You need to create content that stands out from all the other content out there. How do you do this? Let me be blunt about it. You’re going to have to take it to the next level. Everyone else’s content has gradually improved. Their writing is better, their video and audio is better and their ability to find their audience is better. The bar has risen over the past ten years. Sorry, if you think you can do the same thing as everyone else and still get a piece of the market, you’ll be disappointed. You have to be creating a new and better thing.
It does not mean you have to pivot or change the type of business you are trying to create. You need to get really dialed in on YOUR MESSAGE, and very precise about who it is BEST SUITED FOR. By doing this you give yourself the best chance for your valuable information to be valued by the people who need it the most.
Every piece of content should be created specifically for those people, CONSISTENTLY. They might not notice it the first few times due to the way each platform works. Not all your titles or headlines are going to turn their heads. Everyone is a little different, so slight changes in content attract a slightly different person.
The quality of your content needs to be the best you can produce, and I don’t mean break the bank to do it. It’s still needs to be economically viable. But the message is, put more time into the writing, the design or the functionality of what you do. You need it to read, look and feel better than your competition.
If you have been buying into the “get out of your own head and just get content out there, anything is better than nothing” BS, then you are probably struggling right now. Don’t play that game, it just keeps you busy. It makes you feel productive, but you will be wasting a lot of valuable time and money.
The best example I can give you is the one you’ve been experiencing over the past 2 years. Take a good look at who has your attention. Why did they get it? What’s so special about them? They got you to notice them. You picked them out of the NOISE. The answer is, they were practically speaking right to you with a message that you connected with, and their content is up to your standards. Everyone else was just noise.
IF YOU WANT TO SUCCEED, CREATE A BETTER NOISE.
If you have a questions or comments about this post, please feel free to continue the conversation in the thread below this post. I would be more than happy to answer your questions.
