OtterHalf

OtterHalf We inspire businesses to unlock sustainable growth with creativity and kickass ex*****on.

OtterHalf (www.otterhalf.co), founded in April 2023, is a remote-based global marketing consulting firm dedicated to inspiring businesses to achieve sustainable growth through creativity and kickass ex*****on. Born out of the experience of its founding team, which faced redundancy during a tech layoff, OtterHalf recognised the need for specialised marketing support for tech companies with limited

resources. With a collective experience of over 20 years in marketing, partnerships, and design within the tech industry, the team offers a diverse range of services, including strategic consultancy, project-based campaign launches, and the option to serve as a fractional marketing team for businesses.

Did you catch our founder Cassandra Ong at SWITCH last week?At the panel “Scaling Smart: How Fractional Leaders Drive Su...
05/11/2025

Did you catch our founder Cassandra Ong at SWITCH last week?

At the panel “Scaling Smart: How Fractional Leaders Drive Sustainable Growth,” she shared why fractional marketing is fast becoming an emerging trend for startups.

Here are some of her key insights:
🚀 The wave of layoffs and restructurings has created a growing pool of skilled fractional talent.
💰 Companies now view fractional leaders as a cost-efficient alternative — engaging experts by project or month, without full-time overheads.
🤝 Fractional leaders combine strategy and execution, taking accountability to achieve shared goals with clients.

Still, success depends on alignment. Clients and fractional agencies must first establish clear goals and priorities before real impact can happen.

Fractional marketing agencies need time to understand client goals, offer flexible solutions, and focus on achievable results.

That’s why we offer free 45-minute discovery calls to everyone. Speak to us about your business, and let’s scale smarter: https://www.otterhalf.co/contact-us

03/11/2025

ASMR unboxing, anyone? 🔈

We’re unwrapping marketing, strategy, and a whole lot of fun.

🦦 Ottie’s Fishy Business is a fin-tastic card game that teaches marketing through play, designed for ages 7 and up.

Learn more: https://www.otterhalf.co/otties-fishy-business

29/10/2025

Our first-ever Ottie’s Fishy Business workshop at SMU Marketing Society - SMARKETING = a success! 🎉

It felt surreal to be back where our founder Cass (an SMU alumna) first learned about marketing — this time, teaching it through a game she created.

From silly gameplay laughs to awesome case studies, it was so fulfilling to teach students how marketing strategy can impact real-world results.

Big thanks to SMU Marketing Society for having us, and to every curious marketer who played with us! Ottie’s honoured to have scored over ⭐️⭐️⭐️⭐️ in your feedback forms.

P.S: We’ve just stocked up on Ottie’s Fishy Business. Order now and get a free pair of Ottie-themed kids socks: https://www.otterhalf.co/otties-fishy-business

Spree City was ready for a rebrand — and OtterHalf made it happen. From strategy and socials to a site glow-up, we helpe...
27/10/2025

Spree City was ready for a rebrand — and OtterHalf made it happen. From strategy and socials to a site glow-up, we helped turn Swypebites into the bold, future-forward Spree. Swipe to learn more ➡️

23/10/2025

It’s true. We’ve mastered the art of building connections 🙊

Huge thanks to all the curious minds who dropped by our spot at Have Halal, Will Travel’s Deep Dive event 🙌 We heard some great insights about the halal economy, and shared our take on the future of marketing.

We’re not stopping here. Stay tuned for our next booth and catch us in action!

21/10/2025

Ever tried explaining marketing to a kid?

We did — with a card game.

After 8 months of racking our brains, here’s a little look at how we designed the game to teach real-world marketing concepts with fun action, mission, and wild cards.

👉 Try it for yourself: https://www.otterhalf.co/otties-fishy-business

OtterHalf's flexible credit-based model lets you reel in exactly the marketing support you need. Access a VP of Marketin...
17/10/2025

OtterHalf's flexible credit-based model lets you reel in exactly the marketing support you need.

Access a VP of Marketing or a full team every month — for strategy, creative execution or both. No long-term contracts, just the right number of fish for your goals.

Learn more about our fractional marketing services: www.otterhalf.co

Shh… stop getting tears on your marketing glossary. Ottie’s Fishy Business is here 🦦✨Check out Singapore’s first card ga...
15/10/2025

Shh… stop getting tears on your marketing glossary.
Ottie’s Fishy Business is here 🦦✨

Check out Singapore’s first card game (designed by us!!!) that teaches marketing through play: https://www.otterhalf.co/otties-fishy-business

Are you sleeping on your marketing? In just 2 months of working with OtterHalf’s fractional marketing team, Haylee:🚀 Rea...
13/10/2025

Are you sleeping on your marketing?

In just 2 months of working with OtterHalf’s fractional marketing team, Haylee:

🚀 Reached 160K via influencers
🤩 Ran multi-channel marketing campaigns
📈 Achieved 3.7x MoM revenue growth in the first 2 months, then kept building from there

Don’t snooze on your growth. Learn about how we can help at otterhalf.co.

Know of a marketing fail that flopped harder than a fish out of water? Here's one from Ottie our beloved otter...Learn m...
10/10/2025

Know of a marketing fail that flopped harder than a fish out of water? Here's one from Ottie our beloved otter...

Learn marketing the fun (and chaotic) way with our Ottie’s Fishy Business card game: https://www.otterhalf.co/otties-fishy-business

08/10/2025

What happens when kids take over the business for a day?

Our founder’s 7-year-old daughter tells the story.

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Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

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