20/07/2015
Revealing Study: Advertising Specialties / Promotional Products Increase Sales & Deliver Better CPI than Other Marketing Media
Ad specialties, or promotional products, have been proven effective in increasing sales and leads, generating goodwill, and improving Marketing ROI (return on investment).
According to a ground breaking study of
3,332 business people*:
• 60% of the participants did business with the advertiser AFTER receiving the ad specialty.
• Of those who had not yet done business with the advertiser almost one quarter stated that they were more likely to do business with them in the future.
• In addition, 41% of participants reported having a more favorable impression of the advertiser while virtually none indicated any negative feelings.
• Advertising Specialties deliver a better Cost Per Impression (CPI) than virtually any other media. With the average CPI of a promotional product equaling $0.005, the CPI for advertising specialties beats all forms of media (except billboards).
* Advertising Impressions Study - 2010
http://ow.ly/d/3wvH
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