19/12/2024
Wanderlands are Umami-packed, chef-crafted pecan snack mixes that transport you to the wilds of New Mexico through flavors and aromas.
The packaging captures a clear sense of place, conceptually intertwined with pecans and other ingredients. Although the natural world is the inspiration for the illustration, we sought to reinterpret and amplify reality, rather than closely mimic it. The surreal quality of the “flavor-scapes” are a nod to the magical spirit of the southwest, and communicate that these are snacks that take you places.