Hydagency (2026)

08/11/2021

Why does Facebook keep banning my ads?

No doubt that Facebook is an essential channel for every brand with the size of its audience, it’s the perfect place to put out your fishing net and start converting🎣

Its also known for banning ad accounts without warning, impacting your sales.

There are 3 main categories:

1️⃣ Violating Community Guidelines & Ad Policies:

Facebook doesn’t approve of anything illegal e.g. counterfeit products, fake documents

To***co, s*x toys, weapons and pharmaceuticals are also a major red flag🚩

Don't take advantage of its users like cryptocurrencies and payday loans😖

However, some topics do get some leeway; like nudity; CBD; political posts; and gambling; you have permits from local authorities and Facebook!

Advertiser and community guidelines are a must before any campaign🧐

Review country and age-specific guidelines because local authorities always make changes to regulations and security!

2️⃣ Customer Experience:

You can’t please everyone, we get that!

Failing to meet standards will put your ad campaigns on the chopping block🪓

What can affect this?

Not connecting with your audience🙋‍♀️

Don’t ignore comments or issues raised directly by your ads, customer service is important!!!

Your landing page or a bad website could also affect your trustworthiness!

3️⃣ Advertiser Profiles:

I’m always shocked by the number of brands that overlook this😫

Verify your payment details!!!

Startups especially, just get it done…

Skipping payments for ads can also make your ad account look bad.

Access to your account from multiple countries usually isn’t an issue unless you’re using a VPN.

Avoid using VPNs especially within a short duration :)

While it negatively affects you to have your ad accounts banned, Facebook is only trying to keep its users safe and that includes YOU!

Now that we’ve helped you a bit go keep your ad account safe🤗

Might not be possible without the experts at Hyd😷

25/10/2021

The Three Tens:

Every sale is the same! No matter the circumstances, you have to make the customer absolutely certain about purchasing your product🛍

How?🧐

The seller must achieve 3 aspects logically and emotionally to do business with prospects and do it consistently to achieve more sales. This is measured through a scale and it must be as close to a 10 as possible to achieve EVERY sale!

The First Ten

Your prospect must believe that your product/service is the best solution on the market. The product, idea, or concept💄

It must fulfil their needs as best as it can and provide great value, they have to LOVE it❤️

Anything below a 5 is impossible as people won’t buy your product if they think it doesn’t benefit them💭

The keyword here is ‘think’ because we can change that for them!

The Second Ten

You and the trust you provide!

You need to be likeable and show a high level of understanding of their problem so it doesn’t look like you’re only out for your personal gain.

You need to make it clear that your prospects have more to gain than you do🤔

Your prospect must trust you and your expertise. Put the customer’s needs first!!!

All the biggest companies in the world prioritise customer satisfaction🤗

The Third Ten

Your prospect must trust the company and the service it delivers.

You can have the best salesperson selling the best product but if your prospect has doubt about you as a business, they’ll NEVER buy from you🤨

Trust in the company will affect the feelings towards to salesperson and the product, its human instinct🧬

No matter who you’re selling to, they’re somewhere on the scale of these 3 tens.

They all have some preconceived notion of what you’re offering, who you are as a person, and what your company is like.

The Three Tens exist so you can understand where your prospects are on the scale and what you need to do to make them a 10.

Move them through the certainty scale so they buy from YOU and keep doing this until… well I’ll leave that for you to decide ;)

13/10/2021

Facebook’s Relevance Score Ranking:

Facebook is sick of ads, they’re everywhere!!!

It’s saturated with brands trying to sell their “amazing products”🙄

How do you make your ads perform?

Make them native to your target audience’s feed, the platform. Disguise the ads as a post🥸

Ad score relevance is everywhere to determine how well your ads mix with your audience. Do they get YOUR message?

There are three ranking diagnostics:

Quality - the quality of your ads compared to your market competitors for the same audience💎

Engagement - the level of engagement for your ads compared to your competitors for the same audience🙋‍♀️

Conversion - expected conversion rates compared to competitors with the same optimization goal for the same audience🛍

DONT MAKE YOUR ADS PUSHY!!

Want to get rid of dry skin and acne on your skin? Try our… with a 15% discount if you shop NOW, limited time only!

This is a prime example of what not to do! This has been overused and your audience knows it’s an ad straight away😶

Provide value! That’s what they want!

They want to know if you’re the best solution to their problems. So… show them how lol :)

Creat value before pitching your products.

This is what will increase engagement and increase your return on ad spend as long as your funnel is set up correctly!

Just let the experts do what experts do🙄

*whispers* Join HydAgency now, with a 10% discount, limited time only!!!

11/10/2021

Assembling Audiences:

I make a product and just put it out on the market and…. poof💨

I’m an overnight millionaire! NO

Loads of brands have “great” products but not all brands have customers🛒

Why? Assemble an audience!

Easy? Yes if you’ve been in the game🤓

Custom audiences let you find existing groups through website visitors, Instagram visitors, app traffic, etc.

But be aware of ios14 because it may not include some users unless you’re with HydAgency🦈

Lookalike audiences let you find potential prospects through your ads because they share common denominators and find more users with similar affinity👯‍♀️

BUT how do you target your audience?

Demographic - age, gender, location, language, etc.🏳️

Interest - user interests on topics/hobbies🏀

Behavior - workplace, operating software, mobile📱

Audience insights can help get crucial information on market comparables and help find audiences with similar affinity.

GO CULTIVATE YOUR OWN AUDIENCE🤫

17/09/2021

Headlines!

When you search for something and multiple results come up on google, what made you choose a particular website?

THE HEADLINE!

It’s someone’s first impression of you, the best way of gaining someone’s attention to what you have to offer! Our brains are wired to scan over bodies of text and look for anchor points to help get a sense of the content.

How to write one?

It needs to be a simple but unique statement that identifies a problem and offers a promise of the solution. Focus on what the market is crying about, identify those pain points because that’s what will intrigue interest.

Make it clear and focus on the purpose you deliver!

15/09/2021

Jordan Belfort says someone's first impression of you is established within the first 4 seconds!

For a brand, it can be the make or break for your audience. First impressions can set the tone for how customers perceive your product/service.

A study conducted by the Missouri University of Science and Technology found out that 83% of brands didn't make a positive first impression!

The appearance of one's branding is pivotal to success so make it count!

Book a quick call and let us HELP you make your first impression count!!!!
https://calendly.com/riyaz-5/experiment1et

14/09/2021

5 States of Awareness:

State of awareness is fundamental in market research as it allows you to understand how much your target audience already knows about how your product/service satisfies their needs!

1) Unaware - your audience is not aware of their problem or that there’s a solution to it. Make an effort to pinpoint their first meeting with you, focusing on educational-based ads/content through these channels.

2) Problem aware - your audience understands there is a problem but does have the desire to find a solution.

Tailor your ads to inform your audience and shed some light on their problem. Identifying the problem isn't enough, they want to know more!

3) Solution aware - they're aware of their problem and are exploring different solutions available to them so now the desire is there.

Your prospects are getting warmer but haven't taken action yet. You must show them that you're the best solution out on the market because its what THEY NEED

Find ideal vehicles to target them and overcome that consumer doubt like case studies.

4) Product aware - your audience is aware of the possible solutions, including you! You must show them why your product can best cater to their needs.

Use ads to show what makes your product different from alternatives. Why should they buy from you!

Demos, guides on products, or even comparisons can make the difference!!!

5) Most aware - your audience knows that they have a problem, the desire to fix it and know of your solution. All they need is the final nudge!

Incentives like promos or free shipping will provide that last reason to purchase from you.

Book a quick call and let us HELP you figure out your target audience!!!!
https://calendly.com/riyaz-5/experiment1et

12/09/2021

User-generated content (USG) - created by individuals (not brands) and published on social media.

USG is the most trusted, memorable, and influential content within marketing!

In a survey conducted across the US, UK, and Australia 90% of consumers want authenticity is what mattered the most when supporting a brand. Marketers spend so much time creating a message or imagery that their target audience wants to see. But consumers don’t want perfect but REAL!

Consumers relate more to everyday people as they can put themselves in their shoes rather than big influencers.

USG can also help develop brand loyalty if the brand interacts with its audience through socials. TALK TO YOUR AUDIENCE RATHER THAN AT THEM!

08/09/2021

HOW TO BUILD HIGH CONVERTING FACEBOOK RETARGETING FUNNEL:

The TOFU, MOFU, BOFU method will launch your marketing campaigns!

Finding out what the market is crying for is essential. What problem does your product solve in the current market? FIND ITS PURPOSE in the market! FIND THE STARVING CROWD!

TOFU is to target cold traffic and is usually the first interaction you will have with your customer. We can use lookalike audiences, interest-based audiences, or CBO campaigns to provide your products as a solution to a possible problem. Position your brand as a helpful resource and increase awareness since the funnel audience is quite broad.

MOFU is defining their problem and narrowing down solutions and begin to evaluate your product as a solution. Securing trust through more product info will help turn them into a lead but it’s important not to oversell!

BOFU is a group of people that exhibit buying behaviour within your target audience and can be lead into a conversion. This part of the funnel is all about setting your products apart from the competition.

08/09/2021

Your customers LIVE online and already PURCHASE from someone else!

The only way to acquire new customers is to convince them to stop purchasing from someone else. Then convince them to purchase from you.

Facebook’s turf is quite big, with 2 billion active users. This also means you have access to current customers and gives brands the opportunity to get people interested NOW!

Facebook ads can be set to specific objectives that best tailor to a brand's goals. Through ad creation, you can increase engagement, find new leads, send people to your website, etc.

According to Statista, 85% of people do research before making a purchase.

Producing content helps is a good way to reach new people that may be potential customers. All your competitors are doing the same. You need to expand your reach and grow your presence more through paid advertising in order to stay ahead!

Tailor your ads to the people you care about most and keep them engaged to share your products/ services through Facebook’s advertising mechanics.

Your consumers are already here so why wouldn't you advertise here!

08/09/2021

Hey, I'm Riyaz

Founder of HydAgency, where we're passionate about helping e-commerce brands market!

Most businesses are unaware of the inefficient advertising methods that have been implemented into their business strategy. This is where we come in. Implementing new strategies specifically for your brand's product/service and audience.

We help e-commerce brands accelerate their growth and increase the MRR with our advanced paid traffic blueprint. We are a results-driven service that combines strategic thinkers and mastery through the use of our experts to over-deliver.

We were born out of a strong desire to provide brands with the quality creative services they need to stay ahead.

If you want us to share a free assessment of your current market strategies and see how we can soar your sales, book a quick call:
https://calendly.com/riyaz-5/experiment1et

Hydagency

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