14/12/2019
Says it all in the title....
Seriously this is the HOW to 10x by ignoring what everyone is telling you.
And I'll prove it because Purekana did it!
You guys don't need any more information you need the insights to how the BIG boys are smashing this market.
And i'll be straight, you need to have a sizeable marketing budget to make this happen.
Some of you have this and are wasting a tonne of marketing spend on fruitless activities, I know you've told me.
So I'll cut the fluff and get to the point.
This example is PureKana reportedly sold for 90MM a few months back.
Everything you see is ORGANIC search traffic not paid marketing.
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Around may 2017 Purekana launched a Shopify store.
Around April 2018 they saw the light and turned it off and built an optimised Wordpress site with an impressive technology stack.
They then set out on a 10 month SEO organic search strategy to gain Googles trust whilst maintaining around 15,000 organic hits to their site a month. [POINT ONE]
[POINT TWO - April 2019] Once the organic search team were happy the infrastruture was built and the site had Googles trust the whole kitchen sink was thrown at the sink from an organic search optimisation stand point.
Going from 15,000 hits a month to 200,000+ in the space of 2 months.
Now I do not need for you to work out the math of how many sales that brought to Purekana.
SO 8 months ago they were an Ok business and about 2 months ago they got acquired for 90MM USD all from seeing the the flaws in the markets current thinking to growth and scale.
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At this point i'm not going to tell you I have a team that is as good as Purekana Organic search team.. That's for another time.
But what I want you to realise is Shopify is built [code] for aesthetics not google love.
Pain ads for CBD are prohibited on Facebook, Google and Amazon [in the most]
Wordpress [properly optimised] is the only place you should build a site as google loves them.
Organic search strategies should be your main BASE focus as google is where there is buyers intent to purchase and searches for exactly what you sell.
Yes it takes time, but while your specialist builds the dream you can play around with Ads and at around month 10 you can have a major inventory problem.
Re think
Get more of the good.
And ditch the rubbish.