08/07/2023
As the Indiana Jones saga continues, I'm reminded of the Dr Pepper promotion and in-store merchandising program I did for the previous chapter, Kingdom of the Crystal Skull. Bringing it to life and making everyone at Lucasfilm and Cadbury-Schweppes happy took a lot of writing, sketching, layout design, and structural work (not to mention countless rounds of illustration vision and revision with the legendary Russell Walks). But the results were pretty cool.
POP Times was also impressed, dedicating a major feature article to the program as it rolled out to stores worldwide.