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Insight Design Solutions I’m a consultant who serves my clients with UX, UI, Branding, Strategic Branding & Graphic Design. Contact me with any advice, questions, interest in the above.

Happy to share my experiences and guidance.

Such an easy way to make a beautiful design, especially with kids!
03/06/2025

Such an easy way to make a beautiful design, especially with kids!

Know what your brand is saying about your product!
07/05/2024

Know what your brand is saying about your product!

“GPT” is an Epic Name Fail: What Brands Can Learn From It 🤔

OpenAI had big dreams for the name GPT. It even published brand guidelines on the internet that refer to the acronym as a “trademark.” However, the company’s dream of owning the rights to GPT will fade on May 6, when its trademark application is slated for a “final action” denial from the US Patent and Trademark Office (USPTO). Although OpenAI has petitioned the USPTO for an extension of the deadline, the mark is all but dead. Anyone who needs to name something can learn from its demise.

OpenAI’s failure hinges on the fact that its acronym stands for the name “Generative Pre-trained Transformer.” According to the USPTO, the name “merely describes” the service’s capabilities.

Adding insult to injury, the USPTO also states that the name “appears to be generic.” In other words, “Generative Pre-trained Transformer” is the equivalent of Hershey naming its newest treat “chocolate candy bar” or Nike calling its latest sneaker “high-performance running shoe.”

GPT is so generic that more than 200 related names have been submitted to the USPTO for trademark consideration, and most have not originated with OpenAI. Applications include “Cat GPT,” “BrainGPT,” and the crowd-pleaser “GPTJesus.”

Read the full story on PRINT: https://www.printmag.com/branding-identity-design/gpt-is-an-epic-name-fail-what-brands-can-learn-from-it/

Words: Jeff Schulz
Imagery: Josh Berta
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Enjoy this amazing aviation digital art by Laverty Av
31/03/2024

Enjoy this amazing aviation digital art by Laverty Av

Some poster work from a few years ago.....Replica Fokker DR1.

Aviation Digital Art Created by Lavery Av Photog - Aviation Photography and Digital Art

Like collecting artifacts? You’ll like this if you’re a Pokeman card collector!
31/03/2024

Like collecting artifacts? You’ll like this if you’re a Pokeman card collector!

'Pokémon' cards have become the hottest collectibles, doubling sports-card grader PSA’s business in the past two years. Here’s how it happened.

01/03/2024

C130 Hercule – Nouvelle illustration à découvrir sur la boutique https://damiencharrit.com/products/c130-hercule

Tirage d’art en édition limitée – numérotée et signée – Papier ou impression direct sur aluminium

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