Go with flo

22/03/2026

Many service businesses rely on referrals.

But there’s another powerful source of leads that often gets overlooked: Google Search and Google Maps.

When someone searches for a service in their area, Google often displays local business listings at the top of results. These profiles allow potential customers to see your business details, reviews, photos, and contact information instantly.

Yet many service businesses:

Haven’t created a Google Business Profile

Set it up incorrectly

Or leave it incomplete after verification

That means missed opportunities for visibility and inbound enquiries.

I’ve written a step-by-step guide explaining how service-based businesses can set up and optimize their Google Business Profile, including:

• Choosing the right business category
• Setting up your service area (without showing your home address)
• Completing verification
• Optimizing your profile for local search
• Avoiding mistakes that can lead to suspension

If you run a consultancy, agency, freelance service, or local business, this guide will help you start showing up when people search for what you do.

Read the full guide here:

Step-by-step Google Business Profile setup for service-based businesses. Boost local SEO, appear in the Google map pack, and turn searches into bookings.

19/02/2026

Since my craniotomy last year, I don’t get to pretend my energy is endless anymore.

Recovery has changed how I make decisions. Not in a productivity-hack way, in a very literal, physical way. My brain needs rest. My body needs rest. And that means something has to give.

What’s wild to me is that I genuinely don’t know how I was doing so much before.

Looking back, of course it was affecting my function. My focus. My capacity. And yet I was still juggling everything, pushing through, assuming the exhaustion was normal.

Now I can see how much I was overriding.

Social media has always been a heavier lift for me than people probably realize. The constant output, the visibility, the pressure to stay relevant, even on a good day, it takes effort.

Before surgery, I would have tried to push through it.

Now, pushing isn’t the goal.

So I’m being honest about what deserves my energy.

That might mean fewer posts. Slower updates. Choosing depth over frequency.

Healing comes first.

There’s something humbling about realizing you were operating at a deficit and calling it “drive.”

Right now, I’m choosing recovery over performance.

If your capacity has shifted, for any reason, adjust without guilt.

Burning yourself out was never a badge of honour, and I’m done treating it like one.

14/01/2026

Give yourself permission to build your business around your actual life.

Not the business you think you should have.
Not the one that runs on someone else’s schedule, strategy, or set of rules.
The one that works for you: how you think, how you live, and how much capacity you actually have.

When I first started Go With Flo, I thought I had to fit myself into the “online business” mould. Long hours, constant launches, overdelivering, and pretending to love systems that were never built with neurodivergent brains in mind.

It didn’t work.

I was burnt out from trying to run a “scalable business” that was anything but.
What shifted? I gave myself permission to do it my way.

I streamlined my services.
Built in more buffer time.
Stopped pretending I could do it all in a day.
And designed offers that honoured the way I think and work best.

Now? My clients get better results, I get to breathe, and the backend actually runs the way it’s supposed to.

Give yourself permission to:
✓ Set your own timelines
✓ Say no to strategies that don’t feel good
✓ Create systems that support your brain, not fight it
✓ Let go of the pressure to do things perfectly or fast
✓ Build a business that works with your life—not against it

You didn’t quit your 9–5 just to build a business that burns you out.

There is no one-size-fits-all system.
But there is a way to make your tech, backend, and website work for you.

11/01/2026

If your backend is built like a school group project where no one did the work…
Please stop blaming the algorithm.

Low-budget tech stacks, half-finished sites, DIY launches that nearly broke you, these aren’t strategy problems.

They’re standard problems.

You can’t scale with tools you don’t trust.
You can’t book dream clients with a site you’re embarrassed to send people to.
You can’t automate your business with systems held together by hope and Google Docs.

Better results?
Start by expecting more from the behind the scenes.

Because if your backend’s a mess, your business probably feels like one too.