DSM

09/18/2026

There is never a perfect quarter to switch agencies.

Year-end is too close. Q1 feels too new. Mid-year feels too disruptive.

So companies wait, even when they already know the relationship is not working.

But a well-managed agency transition is not a full stop. It is a controlled handoff, planned in phases, with the current work protected while the next strategy comes online.

Dan Enrico, VP of Strategy at DSM, lays out what an agency transition actually takes, and why waiting often costs more than moving: https://thedsmgroup.com/how-long-does-switching-agencies-take/

Switching agencies feels riskier than it is. Here's a realistic transition timeline — and why the leaders who wait the longest usually pay the most.

09/17/2026

Proud to bring home some glass from last night’s NJ Ad Club Jersey Awards! 🏆

DSM was recognized for six awards, including:

Content Marketing
Social Media for Brand Building
Print & Direct Marketing
Website Design
Out Of Home Advertising

We’re incredibly proud of the hard work and creativity that went into this, and honored to stand with some of the best marketing talent across the Garden State.

Congratulations to all of last night’s winners!

09/17/2026

Proud to bring home some glass from last night's NJ Ad Club Jersey Awards! :trophy:

DSM was recognized for six awards, including:

Content Marketing
Social Media for Brand Building
Print & Direct Marketing
Website Design
Out Of Home Advertising

We're incredibly proud of the hard work and creativity that went into this, and honored to stand with some of the best marketing talent across the Garden State.

Congratulations to all of last night's winners!

09/15/2026

It usually starts with one small ask.

Can you also handle this channel? Can you take a quick look at that campaign? Can your team cover this until we figure out the plan?

Six months later, the agency hired for one thing is stretched across five, and everyone is wondering why performance feels thin.

That may not be an agency problem. It may be a scope problem.

Kalina Totzeva, Marketing Manager at DSM, looks at how scope expansion quietly weakens agency performance — and what leaders should be asking before they blame the team: https://thedsmgroup.com/is-agency-scope-creep-hurting-your-results/

Your agency isn't necessarily bad. Your retainer might just be trying to do too much, too generally, for too little strategic depth. Here's how to tell.

09/14/2026

A little Morgan Wallen. A lot of Game of Thrones. And sushi... is always a yes.

For this edition of What’s in My Rotation, meet Kalina and get her take on why the best content strategies aren’t built around filling a calendar.

Get to know the people behind DSM: https://thedsmgroup.com/marketing-agency-new-jersey/

09/11/2026

Today, we remember those who lost their lives on September 11, 2001, honor the bravery of the first responders, and recognize the families and communities forever impacted.

09/10/2026

You are halfway through an agency review, and everything sounds great.

The numbers are moving. The deck is clean. The recommendations feel reasonable enough.

But sounding prepared and understanding your business are not the same thing.

The right questions can expose the difference quickly, whether your agency is thinking strategically about your growth or just presenting the work they already planned.

Clayton Pollard, Senior Marketing Manager at DSM, shares five questions every marketing leader should be asking before the next renewal: https://thedsmgroup.com/5-questions-to-ask-your-marketing-agency/

Most agency reviews ask the wrong questions. These five expose whether your agency actually understands your business — or is just executing on autopilot.

09/09/2026

Before you renew the agency contract, ask the harder question:

What did staying with an agency that was not pushing the strategy forward cost you this year?

The retainer is easy to see. The harder cost is the opportunity that never turned into pipeline, the campaign that stayed flat for another quarter, and the competitor who moved while your program stayed comfortable.

That is the number most leaders do not calculate until the gap has already compounded.

Dan Enrico, VP of Strategy at DSM, examines why the real cost of a mediocre agency rarely shows up on the invoice: https://thedsmgroup.com/the-hidden-cost-of-a-bad-marketing-agency/

The monthly invoice is the smallest cost of staying with the wrong agency. Here's what mediocre marketing actually costs you.

09/08/2026

Your report says paid social drove 23% of conversions, and you immediately start building next quarter’s budget around it, right?

No, and that's exactly the problem.

That number may look precise, but the model behind it is often filling in gaps from a buyer journey it never fully saw.

That is the risk with multi-touch attribution. It can make estimates look strong enough to steer decisions they were never built to support.

Kalina Totzeva, Marketing Manager at DSM, explains why CMOs should stop chasing perfect attribution and start asking for a model they can actually trust: https://thedsmgroup.com/the-truth-about-multi-touch-attribution/

Multi-touch attribution promises certainty it can't deliver. Here's why the model fails CMOs, and what a more honest approach to attribution looks like.

09/04/2026

You can lose the board in one slide.

All your numbers are polished. All of them show growth.

But if those numbers do not connect back to the business, the conversation can turn quickly.

Someone asks what's changed, and suddenly your story starts to fall apart.

That's the problem with reporting marketing activity in a room that is looking for business impact.

Clayton Pollard, Senior Marketing Manager at DSM, reveals what the board actually wants to hear from your marketing team: https://thedsmgroup.com/how-to-report-marketing-roi-to-your-board/

Board meetings aren't the place for impressions and reach. Here's how to translate marketing performance into the language the board actually speaks.