Web Designing and Development

21/02/2024

24/09/2019

WHY YOUR BUSINESS NEEDS A WEBSITE

Why Your Business Needs a Website. Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages - whether your business is small, large or in-between, well-established or brand-new.

Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages - whether your business is small, large or in-between, well-established or brand-new.

People use the Web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your web site - and if you don't have a web site... well, you get the picture.

Your business Web page delivers that picture to your customers and prospects and does it 24/7/365.

Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.

While eCommerce websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then, by all means, you should consider an eCommerce website.

But if like most businesses, your products and services aren't intended for Internet sales, you still need a Web page of your own. And you can get one quickly and economically.

The first thing you will need is a Web hosting service - that's the address of your business Web page and the company that actually stores your business's website on its computers and makes it available to Web users. Many Web hosting companies offer both domain and hosting services. Here are some things to consider as you build a website for your business:

Choosing a Domain Name

Ideally, the address of your website will match the name of your business, such as ABC.com; in reality, many addresses are already taken. If that's the case for you, give some thought to an original Web page address/name that reflects your business: ABCmytownname.com, perhaps, or something similar. Remember: your Web page address should deliver your business's name as closely as possible, as well as being memorable and distinctive. Your website's address is a marketing tool too.

Hiring a Web Hosting Service

Look for a Web hosting service that's well-established and has a reputable history. Compare fees and determine what services and features are provided for that fee. Also, don't forget the future - you will find that your business Web site can easily be expanded, updated, grown. Make sure your Web hosting service can accommodate changes and additions, quickly and economically.

Finally, choosing a full-featured service is smart. Does the Web hosting company also offer website creation and website software? What other features, services and products are available or included?

Creating a Website Design

Creating a website is simpler than you might think. Website creation and website software make building a website for your business almost as easy as creating and sending an email. Using website templates, website software lets you accomplish building a website quickly, efficiently, and for a very small price.

Custom website design costs more than making your own Web page, so you'll want to be sure that both your goals for your business website and the capabilities of your Web designer justify the cost of having a custom website.

21/09/2019

Why do small businesses need a website?

Websites are valuable for any business, large or small. They help you be found online by potential customers, connect with existing customers directly through social media and email, and market your products/services. But, are websites a worthwhile financial investment for small businesses?

I am a freelance Web Designer providing best Web Design, Digital Marketing, and Graphic Design services from Hyderabad India.
Visit: http://www.bojjamnaresh.com

31/07/2016

12 Things to Do Before Applying for Google AdSense + FREE Bonus Checklist

So, you want to apply for Adsense to make some money from your blog and enjoy the life you always dream of?

Who does not anyway? That’s the dream of every blogger to get AdSense approved.

But, wait..

I’ve to tell you something.

That’s not easy. Google AdSense is very strict when it comes to approving new application. Everyone is trying to trick AdSense to get approved so they have made the process very hard.

Don’t worry. You’re not alone.

In this article, I’m going to share with you everything that you need to do before applying for Google AdSense program to actually get approve.

Some common questions that you may have about Google AdSense are…

How to apply for Google AdSense?

Does my blog qualify for AdSense or not?

Am I eligible to apply for Google AdSense?

What are Google AdSense requirements?

Why Google AdSense rejected my application?

What to do if Google AdSense reject my application?

This post is going to answer all your questions in detail. It’s over 3000+ words so grab a cup of coffee.. ;)

WHY GOOGLE ADSENSE IS SO POPULAR?

Google AdSense is one of the oldest networks to offer ad publishing and works at Pay Per Click system.

When it comes to the legitimacy of Google AdSense, it speaks for itself. Google AdSense have thousands and thousands of satisfied customers and publishers. AdSense pays on time, every time.

One more reason for choosing Google AdSense is that we can earn huge amounts of money if we do our work in right way. There are many bloggers who are making a complete living from their blogs and Google AdSense.

Therefore, Google AdSense should be the number one choice among all the other available networks.

It’s paying rates are better than all of other networks so that’s the biggest reason it is so popular among bloggers.

But since everybody is running behind them, they have made the approval system very strict. You make little mistakes and get disapproved every time. Here are few reasons why Google will reject your AdSense application.

COMMON ADSENSE REJECTION REASONS

Here are the most common rejection reasons and Google AdSense requirements that you should keep in mind before we get into details.

1. Insufficient content / Unacceptable site content

Your website doesn’t have enough text on for Google specialists to review.

Google gives a lot of value and attention to the content of the blog before accepting it. If the content is poorly written and has grammatical mistakes Google will reject the blog right away.

Not only the content needs to be grammatically correct, it must be unique and has to provide value to the users and readers of the blog. So the number one reason is the poorly written content on your blog.

2. Page Type / Design of your blog

What will you do if you land a page with full bright yellow background with white text on it, having huge buttons all over the place?

Yes, you’ll never visit that website again .

Blogs which are poorly designed and are hard for the visitors to understand gets rejected by Google AdSense. You must have a good and neat design which comforts the eye and is beautiful in the look.

3. No Privacy Policy, About Us or Contact Us page

There are some pages which you must have before applying to Google AdSense if you want to get accepted.

These are about us, privacy policy and contact us pages. These pages give the impression that you are a professional and that you are working according to the Google policies. Keep in mind that having a privacy page is also one of the requirements for Google AdSense.

4. Site Does Not Comply With Google AdSense Policies

No rich, unique and meaningful content, no organic traffic, pages with little to no original content or bad user experience through clear navigation and organization.

Your website may be the one that drives traffic through illegal sources, sites with excessive keywords or poorly coded design are usually rejected.

So you need a complete guidance and list of things that you need to do before applying for Google AdSense.

THINGS TO DO BEFORE APPLYING FOR ADSENSE

1. Write High-Quality Content:

The #1 thing you need to do before applying for Google AdSenseis to write high-quality content. This is very important thing which you can’t ignore at any cost. I mean it!

Google loves the blog who are providing high-quality content and their visitors are enjoying it. Keep in mind that your application will be reviewed by humans and you have to impress them to get approved by AdSense.

A high-quality content…

is unique and original
with proper headings and bullet lists
free from grammar and spelling mistakes
is long enough
useful and informative
Helpful resources:

What is Quality Content?
How to Produce High Quality Written Content

2. Create Privacy Page for Your Blog:

One of the common mistakes that most new bloggers. Even though there are people out there who say that having a privacy policy for a blog doesn’t make sense but they are wrong!

The first thing you will need to apply for Google AdSense and get approval is the privacy policy of your blog or website. If you don’t have it you cannot get approval simple is that.

Why is it important?

It’s requirement of AdSense and secondly, this privacy policy means you are not a scam and gives the sense of a serious business. Google will check the rest of the conditions only if you have this policy.

A privacy actually describes to your readers about what they will get on your blog , what they should do and what they should not. So obviously there is nothing bad in having a privacy policy. While it can affect somehow on your AdSense approval, you must give it a try.

You can write it yourself or find Privacy Policy Generators online (You don’t need a lawyer anyway).

Helpful guide:

Create a Simple Privacy Policy for Your Blog (Example Included)
3. Create About Page:

Like privacy policy, you must have an about page so that you can get approved. This also shows that there is a real person behind the blog.

An About page has a major role and importance even if you don’t want to apply for AdSense. But when it comes to AdSense, they are about zero chances of getting approved if you are not showing this page.

About page simply describe you and your blog . This will not only help you establish a relationship with readers but it will also make them trust you.

4. Setup A Contact Us Page:

It’s quite obvious that everyone has his/her own opinion.

What one of your readers likes may be bothering someone else. Then it is better to give them an opportunity to speak up to you and tell how they feel about your blog, what they want to be edited , what they liked or hated.

Create a contact page, if possible add your email that you are going to apply for Google AdSense. If possible do get some professional email address like [email protected] and your social profile links too.

By creating this you are telling Google that we care for our customers, visitors and we are ready to help them. They can contact us anytime.

It will also show the Google AdSense Team that is viewing your site that you actually care about your readers and not only the money and AdSense.

Check out my contact page to get some idea.

One important step: Google AdSense mention in their rejection email that your website should have a clear navigation menu to help your readers find your pages and access the content before you think about applying again for AdSense.

So, what you’ve to do is to work on your menu by adding all important categories and pages i.e about us, contact us and privacy policy to help your readers easily find the content that they are looking for. The more you care about improving your visitors experience the higher chances will be to get approved by AdSense.

Here’s an example to illustrate this point.

add important pages to adsense

5. Verify Your Name and Email:

When you apply don’t forget to put your name and email address in some easily visible area like about and contact pages. It will confirm to Google AdSense team that it is the same person who applied for AdSense and not some spam, crappy bots.

This will speed up the verification process and within no time, you’ll be able to enjoy fully approved AdSense account.

6. Have Some Good Number Of Posts:

What should be the minimum number of posts before applying for Google AdSense? There is no confirmed answer.

Not even one.

Because I have seen very established blogs with 300+ posts and their owner telling me that Google AdSense is rejecting them while somewhere bloggers with few posts or even less than 10 are enjoying making money with AdSense.

Exactly, what I said that there is no actual answer. However, we can always predict things.

According to my experience, the best time to apply for AdSense account is when you have at least 20 good quality posts. Your blog posts length should be at least 600+ words with quality content.

Dillon got his AdSense account approved with just 3 posts, 115 views, and 2 comments. Isn’t that great?

I visited his blog and noticed these things that actually matters to get Adsense approved.

Simple and clean design
Easy to navigate blog
Unique niche
Detail content
No “unwanted” widgets
minimum requirement for posts

7. Make Sure You’re 18+

This is the mistake that new bloggers are making who are less than 18. They write incorrect age and get into trouble.

Use your correct date of birth and age while applying for Google AdSense account.

Because Google AdSense is not for people who are under 18. Some people realize this problem after being disproved a few times without any legitimate reason.

So I advise you to be accurate while typing your age.

8. Improve Your Blog Design:

As mentioned earlier, you blog design matters a lot. It should be professional and not like a messy photo gallery. A clean, professional and fast-loading design is appreciated by Google.

When you visit a website what’s the first thing you look for? It’s blog design.

You’ve to build a good first impression on your blog readers to engage them.

Your blog design is the biggest thing after content. This represents your expertise, experience, and professionalism. It should have following features:

Simple and professional
Easy to navigate
Proper menus
No useless items in sidebar or footer
Search engine friendly
Fast loading
So be careful because anything can kill your chances of getting approved by AdSense.

There are thousands of websites who provide free professional looking themes for your blog. All you need to do is to search for them.

If you’re on WordPress self-hosted blog then I recommend getting a premium theme from MyThemeShop.

And if you are still using blogspot then there are many great websites where you can find free professional looking blogger templates for your blog.

Check out my post on the reasons to invest more money on your blog.

9. Check Your Content Type:

Be careful with what type of content you are publishing. Because it is something that truly matters.

Here are some common content types that are not accepted by AdSense.

Pornography/Adult materials
Pirated Content
Hacking or Cracking Tutorials
Illegal Drugs/Paraphernalia
Any Other Illegal Stuff
There are few languages that are supported by AdSense so make sure your blog language is in the list of these.
AdSense supported languages

Google AdSense team mentioned in one of their forum posts that they stopped accepting niches that are already saturated i.e making money, marketing, website and SEO stuff. You can read more here.

Please-review-my-site-for-Google-Adsense---Google-Product-Forums

If you already have written about these content that AdSense doesn’t support, you can either stop dreaming about AdSense or get rid of these content.

10. Use Top Level Domain:

Google has made changes to their policies. If you have a blog with blogspot and the domain is yourblog.blogspot.com then chances are you will get approved quickly.

But you will not be able to use that on any other domain like .com. You’ll have to submit the request to upgrade your AdSense account.

As for today, you must have your own unique domain that specifies your blog. If you don’t have one yet, stop dreaming about getting approved with sub domains and go buy a Top Level Domain. It will cost anywhere from $10-$15/year. You can buy the domain from Godaddy or Namecheap.

The best domain is the one with .com extension. Choose a short, unique and easy to remember domain that is related to your blog niche.

Another important thing about the domain is its age. Because for some of the Asian countries like India, AdSense has placed domain age restriction. They don’t accept any sites which are less than 6 months old.

There are many AdSense stories that I read on many forums that some people got approved for few weeks old blog and other got rejected for the blog that is even more than 6 months old. So age doesn’t really matter when you have a high-quality blog that’s focus more on helping your visitors.

If you’ve a website that is less than 6 months old then you can still consider applying for AdSense.

Shibam got accepted by Google AdSense with 28 posts and a 6 months old blog. He managed his blog from mobile only.

shibam adsense approved

11. Remove Other Ad Networks:

If you have any other ads placed like Chitika, Infolinks, Clicksor or anything, it’s time to drop them off.

Make your blog free from ads.

Even Google AdSense allows you to use other ad networks along with them, it’s better to remove the ads before applying and don’t put them back until you get a reply from AdSense team which usually takes anywhere from few days to weeks.

So, before submitting your application for Google AdSense make sure to remove all the ads on your blog from any other network.

12. Check Your Traffic Sources:

Google hates the sites that are getting paid traffic and mostly penalizes them so there is not a damn chance of getting approved by AdSense for a site that is getting paid traffic. You can bring traffic from search engines or any other way you want but if you want to earn via Google AdSense the right way, paid traffic is not a solution.

Also, note,that Google does not accept site which gets traffic from illegal sources. So focus on getting traffic from legal sources like social media, search engines, and related blogs.

CONCLUSION:

To sum up, getting an AdSense approved is not really hard if you have a quality website that is focused more on high-quality content, optimized for search engines, uses a great design and with the good number of visitors. Because that’s what Google wants from its every publisher.

Make sure to do these things before applying for Google AdSense. I guess these are not too hard. Don’t be sad if Google AdSense doesn’t approve your blog. There are many other ways to make money online without AdSense.

Hope for the best.

One more thing, don’t reply too much on AdSense. Try to make money through your blog from other business models. Ads network will not give you much as other income methods like affiliate marketing and selling your own product.

16/03/2016

10 free Google SEO tools everyone should use

Whether you define yourself as an online marketer, an SEO or a content marketer, our industry often has a love/hate relationship with Google. However, no matter how you personally regard the big G, there are a selection of free tools they provide with potentially helpful data. Using these can really help pump-up your digital marketing efforts.

Back in 2009 the ever-informative Tad Chef took a look for us at the most helpful tools out there. Unfortunately, Google has a habit of retiring many of its tools, or starting to charge for them (Google Shopping anyone?), so it was high time for an update.

So, here’s our revised list of ten free Google tools you should consider; You’ll know many, no doubt regularly use a few, but, in this industry, there’s always something new to try.

1. Google Webmaster Tools
If you only make use of one tool from this list, Google Webmaster Tools is the plum choice. Just as the logo uses a spanner, making use of Webmaster Tools is akin to giving your site a regular service; use it to keep everything running smoothly, and spot bigger issues quickly.

Find out if your site has a manual penalty, identify crawling issues and broken links, see how many pages are indexed, download links, test your robots.txt file or structured data, and plenty more, all for free. It’s a peek into how Google regards elements of your site.

Oh, and while you’re at it, check out Bing Webmaster Tools; as Sam points out, there’s lots to be gained from this free tool as well!

2. Google Analytics
Ok, we all know about the frustration of (not provided) keyword data, taking away some of our most helpful analysis. But, there’s still a HUGE advantage is having analytics data for your site in order to analyse content, user experience, the success of campaigns and more. In fact, if you’re not using analytics in your digital marketing, you’re behind the competition, no matter what.

Google Analytics remains a popular, and constantly evolving tool, though there is increasing competition from alternatives such as Clicky, Open Web Analytics, WebTrends, Omniture and more. Want some extra help? Check out the Solutions Gallery for great ways to slice your data, and the URL builder to add custom tracking to your links.

3. Google Adwords Keyword Planner
Another tool that’s been through significant, and often much-lamented, change in the last year, the Adwords Keyword Planner remains the de-facto source for many when it comes to ascertaining keyword volumes (though don’t rely on it for exact numbers), even if other tools are used for generating seed lists.

It feels that the new Planner is much more PPC focussed than the Keyword Tool it superseded, and the suggested keywords are often so broad as to be useless initially. However, there are ways to still use the Keyword Planner to get excellent data – this article by Dan Shure is a superb place to start.

4. Google Trends
And whilst we are on the topic of keywords and topics for your website, Google Trends is still a great tool for comparing traffic for different search terms, including historic, geographic and related terms (in Google’s mind) data. Understanding if a term is a rising or falling element of your topic’s vocabulary is highly valuable for creating enticing content, and available for free!

There’s extra data within the Google Zeitgeist section, detailing 2013’s most popular searches. Also worth checking out is the Hot Trends list, to see the most popular searches right now, perfect inspiration for timely content.

5. Google Consumer Surveys
We all know that understanding our audience is key to making a great website that serves their needs. Whilst surveys can cost a lot of money, Google’s Consumer Surveys have a free option for measuring site satisfaction – you can’t deviate from the four default questions without paying, but you can still get valuable data on how users perceive your site and their experience of it. This can be especially helpful when testing a new site design or content category.

6. PageSpeed Insights
Back in 2010 Google announced that site speed had become a signal in their search ranking algorithms. Subsequent studies have also shown that site speed does have an effect on your site’s visibility.

Fortunately, there is a way to create a list of suggestions for your client or development team without having to be an expert coder (though that never hurts). Google’s PageSpeed Tools includes a PageSpeed Insights broswer extension for Chrome and Firefox (as an extension to Firebug), and an in-browser version that offers even further detail. Either option will give you some actionable data to get your site literally up to speed.

7. Content Experiments
What was known as Google’s Website Optimizer has evolved into Google Analytics Content Experiments. As the name suggests, it now lives within Google Analytics rather than as a stand-alone product, but still offers an excellent, and free, way to test, measure and optimise your site.

Content Experiments ties in with the goals you have created in Google Analytics, and lets you show several different variations of a page to users. This means you can test layouts, headlines, content, colours and more to find the optimum layout. As conversion rate optimisation becomes a more common part of the digital marketing landscape, this is a great way to dip your toes in the water before making an investment in an agency or ine of the range of potent user testing tools, all while getting actionable results.

8. Google Places for Business
Want another free method for extra search visibility that’s been shown to generate traffic? Get yourself a local listings result by using Google’s Local facilities, Places for Business and Google+ Local. Multiple tools? Well, yes, somewhat confusingly, there’s two different ways to claim a local presence.

Essentially, your Google Places listing gives you control over the information that is shown in Google’s Maps, which local results make use of. Google+ Business pages look similar, but allow you to engage with other local businesses, post news and so on.

Which one should you go for first? Google Places for Business – as this article by local search expert David Mihm points out, it has a superior interface, and it controls the listing that appears in Google Maps, and thus most relevant search results. The differences between the two, and how to combine them are detailed by Amanda DiSilvestro. To get you going here are some excellent reads on getting started with Places for Business and local search ranking factors.

9. Google Alerts
Ah, good old Google Alerts. Whilst it’s reliability has been called into question in recent times, there’s no doubt this still holds an important place in many online marketer and content creator’s hearts.

Using Google Alerts you can keep an eye on a topic of your choice with regular updates from Google themselves on the latest index updates. Common uses include finding non-linking citations of your brand, or to keep an eye on the latest news on a topic or company of interest.

Ross Hudgens shows some of the inventive ways to use the service here. A great function of Google Alerts is the option to it as an RSS feed, perfect for keeping tabs on multiple alerts and combining with other sources. While Google Reader has sadly departed, there are plenty of other RSS readers out there that can do a great job in its place.

Whilst on the topic, there are some good alternatives to Google Alerts for monitoring brand mentions, such as Moz’s Fresh Web Explorer and the appropriately named Mention (which has a free option).

10. Tag Manager
One of the most common frustrations for digital marketing efforts can be the delay caused by waiting in a queue for development time. Google’s Tag Manager gets round this neatly, letting you update many of the most common site tags without having to ask for dev support.

This is a more advanced tool, but the benefits can be great. Once the code is installed on the site, a decent array of common marketing tags can be edited without a further code update. There’s support for URL, referrer and event based tags, custom macros and more, plus a debug console. There’s also planned further integration with third party tools to even more flexibility, and it’s possible to use tags from tools such as Optimizely now.

Wrap-up
So, that’s it – ten tools you can use for free from Google, from keyword research to on-page optimisation and content creation. While Google’s attitude to online marketers is increasingly questioned, there’s still plenty we can do with these free pieces of kit.

What are your favourite tools from Google? And what interesting uses do you make of them? Have we missed out a real gem? Let us know in the comments!

21/01/2016

5 REASONS YOUR BUSINESS NEEDS A WEBSITE TODAY !!!

You have a local business and you are happy catering to your reasonably profitable customer base. Word of mouth is your biggest advertising media and you rely on you loyal customers to spread that for you. Your marketing strategy is limited to a few hundred of pamphlets and one or two sign-boards,You often say, “I don’t need a website”. But do you know that your business badly does need it.
Here are the 5 reasons:
Customer Expectations
This information age and it means that people have access to substantial levels of information as well as they expect that the product readily available. The usual trend is that they research companies and product options online they like to visit the local businesses and chain stores as they offer the most resourceful path to instant gratification as they have inventory on hand for the same-day purchase. By launching a website, a local business can offer the handiness of instantaneous information and still satisfy demand for product quickly.
24/7 Access
Another key benefit of having a website is that you provide 24/7 access to your customer about your business and its products and services. You may bring down the shutters of your shop or showroom at night but your website is busy promoting your products to prospective and existing customers. Thus, you may be sleeping but your business will still be working.
Market Pe*******on
Having a website gives an edge to your local business by bestowing the ability to sell more often to current consumers and reach additional customers. Your website allows your customers a chance to buy at their own time, surf through all the available products and buy on their own terms. The customer retention can be increased by offering personalized accounts, which include customer profiles, product recommendations and transaction histories.
Expansion
You can give chance to your local business to become a regional, national or even global business. You just need to be willing to ship products to consumers outside the local market.
Competitive Necessity
It is not always necessary or even wise to do what your competitors do. However, one vital reason you desperately need a website is to stay on par with the competition. As more and more customers rely on search engines to find products or services, you need a website in the first place to have a chance to show up among their search results. You give your rivals the lead of drawing new business from new customers, if you don't have a website.