Gurus NYC

12/09/2017

What Makes a Great Slogan?

A great slogan has most or all of the following characteristics:

IT’S MEMORABLE 🌀

Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

IT INCLUDES A KEY BENEFIT 🔑

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. A great slogan makes a company or product's benefits clear to the audience.

IT DIFFERENTIATES THE BRAND 🔆

Does your light beer have the fullest flavor? Or maybe the fewest calories? What is it about your product or brand that sets it apart from competitors?

IT IMPARTS POSITIVE FEELINGS ABOUT THE BRAND 😄

The best taglines use words that are positive and upbeat. For example, Reese's Peanut Butter Cups' slogan, "Two great tastes that taste great together," gives the audience good feelings about Reese's, whereas a slogan like Lea & Perrins', "Steak sauce only a cow could hate," uses negative words. The former leaves a better impression on the audience.

We're curious, what are some of your favorite brand slogans? Let us know in the comments!

05/09/2017

How has search changed over the past few years?

1. There’s been a huge shift in search behavior.

We’ve gone from searching basic phrases such as “New York Doctors”, to using conversation in our searches, asking things like “Who’s the top plastic surgeon near me?” or “Find the best doctor in Brooklyn”.

20% of search queries on mobile and Android devices are also done via voice, whereas just a few years ago, that number sat at a whopping 0%.

2. The technology and algorithms used by search engines have improved tremendously.

Everything used to be extremely keyword focused. This caused a lot of spammy, irrelevant, and downright low-quality websites to be displayed on the first page of search results.

Since there’s new technology in place that takes user experience and content quality into play, we’re shown a much better set of results for our search queries.

Things will continue to grow exponentially over the next 5-10 years. According to Moz and a study conducted by Jumpshot, only 15% of active US web users perform one or more searches per day. 45% perform at least one query a week, and 68% perform one or more queries per month.

That means there’s an INCREDIBLE amount of growth opportunity still waiting to play itself out.

29/08/2017

Why not draw inspiration from those at the top? That’s what we’ve done by analyzing 4 healthcare giants and their 💪 content marketing efforts.

Just last month, Mayo Clinic attracted over 28 million organic visitors from search engines worldwide. If we look at the #1 ranking on U.S. News & World Reports Best Hospitals, Mayo Clinic attracted more than 5x the organic traffic of hospitals ranks 2-20 combined! Many of the world’s top hospitals,...

24/08/2017

Find out what you’re good at ✨ and roll with it

Don’t try to be the jack of all trades that works with everyone and knows everything about everything, because guess what?

You’ll be FAR more successful targeting one type of customer and solving one very specific problem for that customer 👩💞

Apart from standing out in the marketplace, you want to become an expert in whatever field that you’re in, and what’s the prerequisite for becoming an expert?

🤓 Experience, and lots of it.

22/08/2017

👨 People now expect their needs to be met in real time. 👏⌚ From getting picked up in an Uber, to instant streaming movies through Netflix, to having your packages delivered by Amazon just hours after ordering, our attention spans are at an all time low 👀

Your customers now expect you to know them, inside and out, and they expect you to fulfill their needs at a moment's notice 🙄. Keep these newfound expectations in mind when optimizing the customer experience of your brand 💞.

18/08/2017

Need some effective marketing techniques for Instagram Stories & Snapchat? We have you covered 😎

An Introduction To The Platforms Marketing for hospitals, rehabilitation centers, and industries within healthcare can be quite unglamorous at times. Even so, these types of businesses can pull…

18/08/2017

💡 Did you know that the human brain processes images 3X FASTER than text?

Harness the power of visuals and stop boring your customers 💤

18/08/2017

😋📑 ✨Ingredients for a Decadent Research & Discovery Phase:

▶ 1 cup - Keyword Research (Ahrefs, SEMRush, Moz)
▶ 1 cup - Consumer Intelligence (Consumer Surveys, A/B Testing)
▶ 1/2 cup - Social Media Metrics (Buzzsumo, Sprout Social)
▶ 1/4 cup - Facebook Audience Insights (Find Influencers & Target)

16/08/2017

⚡ Content amplification is no longer about traditional link outreach and shady link placements. Today, amplification is about aligning with genuine influencers and thought leaders in your niche to build a tribe around your brand.

Simply put, it's about relationships and trust building, not vanity links and shares.

11/07/2017

Are you struggling to get results from your social media marketing strategy?

The Gurus have some actionable advice to help take your social media game to the next level.

LINK - https://gurus.nyc/blog/5-tips-make-impact-social-media-marketing-strategy/

02/07/2017

We learn from people who are better than us, but with all of the contradicting information out there, who do we listen to?

Here's a list of 7 online influencers who consistently fire off great content!

Learn from some of the best online influencers in the game. We created a list of our top 7 influencers you simply NEED to care about.