Exp Social Marketing

27/06/2025

The Global Alliance for Improved Nutrition (GAIN) Uganda launched a landmark agricultural initiative titled “FitFood - Vegetables for All”, a project designed to strengthen Uganda’s vegetable supply chains, while addressing the country’s lingering nutrition challenges.

The project was rolled out across eight agriculturally active districts in Central and Eastern Uganda, which were selected due to their proximity to both producers and urban markets,
allowing for efficient supply chain linkages.

To complement supply-side efforts, GAIN launched “Beera Maama Owakabi”, a campaign encouraging mothers and caregivers to incorporate more vegetables into their family meals
through leveraging 3 EBPs namely:
• Mama pick it.
• Mama mix it.
• Mama try it.

Exp Agency Uganda was tasked to plan and execute the BTL elements of the campaign.

15/10/2024

Exp Agency Latest Blog Post: Captivating Event Marketing

In the dynamic world of event marketing, the adage “seeing is believing” has never been more relevant.

While themes are essential to driving events, they can sometimes fall flat, like uninspired branding.

Read More -

In the dynamic world of event marketing, the adage “seeing is believing” has never been more relevant. While themes are essential to driving events, they can sometimes fall flat, like uninspired branding.To truly captivate your audience, it’s crucial to understand the desired experience, the b...

31/08/2023

Brand Experience refers to a customer's overall perception of your Brand when interacting with it. When executed correctly, it is a holistic & immersive form of engagement to bring a target into a meaningful relationship with your brand.

04/07/2023

As part of its Social Marketing offering, Exp Uganda executed a behaviour change campaign for DKT across three districts in Uganda.

Working off the call to action of ‘Choice Yo’ (which means ‘your choice’), the campaign aimed to drive the target audience (adolescents) to participate in family planning health camps to learn more about family planning and to motivate the uptake and use of family planning methods - all with the objective of reducing the high adolescent pregnancies that are being experienced.

The Campaign was a hyper-targeted activation that engaged more than 4800 adolescents - 34% of them taking up the prescribed methods.

27/06/2023

How can an organisation encourage creativity in its employees? What is the difference between training and coaching? Read all about it in our latest My Soko Newsletter titled "Humans".

10/05/2023

Our May Newsletter is out, touching on the AI trend and it’s possibilities for creating innovative, engaging and personalised customer experiences.

Let us know what you think about AI and it’s future in marketing.

05/05/2023

Join us for a Round of Golf at the Africa Soft Power Summit in Kigali, Rwanda.
ASP is the premiere convening for Africa’s creative and tech industries and Women’s leadership. Hosted in Africa - Focused globally.
https://bit.ly/golfASP

01/04/2023

Exp is proud to have been the agency (across the continent) for 7 of these most admired AFRICAN BRANDS over the past 18 months.
+Digital

01/04/2023

As Africa's largest and leading Live+Digital Consumer Engagement agency, Exp is proud to have been the agency for 7 of these MOST ADMIRED BRANDS in Africa over the past 18 months. +Digital