What is the story you're telling?" Robert Redford, American Actor
"Create content not about what you do, but about what you can do for others." Ann Handley, Marketing Profs
Are you in need of professional marketing content that reaches your customers and reflects the true essence of your business message, and the value of what you want to give your customers? These days, earning customers' trust
is all about what you can give, not what you can get. It's about building a relationship. Just like each individual person, every business, has a story to share that makes you and your business come to life from the page and engage your readers in a personable way. Effective content is what makes your reader understand who you are, what your business is about, and why they should care. It's more than just putting the facts together, more than a sheet of feeds and speeds. It's about choosing the words that tell your story best, with the customer's needs front and center. Accomplishing this goal is what I've devoted my working life to for many years. I provide professional writing and editing services that express the heart and purpose of your business with words that tell your story in a way that resonates clearly with your readers. I mentioned "heart" along with purpose...because even high tech businesses have a heart in their purpose with products, services, and solutions that exist to make someone else's life better, easier, or more pleasant. That all comes out in the tellng of your story in words. I'm a professional writer primarily of marketing content in the high tech realm, but am comfortable writing about most any subject. I ramp up quickly on new technologies to learn your business at a deep level allowing me to know your story through and through. It's only when I know it that I can tell it the way it needs to be told. More than ever these days, Content Marketing is the seed from which successful marketing grows. Along with writing and editing, I provide a full spectrum of marketing services including:
* Compelling, easy-to-read copy writing, editing and messaging development
* Writing coaching / tutoring
* Web site design, development and maintenance
* Marketing collateral
* Effective, white-hat SEO/SEM techniques / keyword-rich Web copy
* Content for HTML email templates, targeted landing pages, case studies, web pages and more
* Author of children's stories and story coaching: www.cheer-ebooks.com; visit www.cheer-ebooks.com/blog