Brighter Brand Marketing

30/12/2024

What are you planning for 2025 — for both yourself *and* your brand?

Here's a fantastic tool to reflect on the last year and set intentions for the coming one. You can even fill out one for your organization and one for your personal life!

If you want to build a space for accountability and success with your Year Compass, invite your colleagues and peers to fill out their own Year Compass and schedule time to review it togther monthly.

✨ Energy flows where attention goes! ✨
Here's to your best year yet!

#2025 YearCompass

YearCompass | The booklet that helps close your year and plan the next one.

28/12/2023

Season’s greetings to all. Thank you for a wonderful year!

21/12/2023

Happy Yule, y’all! It’s cozy season!

Your friendly neighborhood Word Witch is here to nerd out on it. 🤓

Yule coincides with the Winter Solstice — the longest night shortest day of the year.

For weeks and months, we’ve been incrementally slowing down as the darkness grows longer. 🌕 Are you feeling it too?

Witchy folk celebrate Yule because the sun is “reborn,” bringing us a little more light, warmth and energy each day. 🌞

It’s a festival marking the end of the literal darkest times — a tradition begun by our ancestors who didn’t have electricity or Schitt's Creek to light up their long nights.

In our community, we celebrate the Winter Solstice with a bonfire. We dance around it, singing songs to a pretty bitchin' drum circle. 💃🏻🔥🕺🏾

And we write our wishes and what we hope to release on slips of paper and offer them to the fire.

Some people honor the tradition of keeping a fire all night until the sun comes up. Others decorate a special Yule log with candles and burn it.

Yule is a time to rest, reflect and take stock of your blessings. It’s prime time to hibernate, be with loved ones and snack on yummy foods and bevies. 🍵

It’s also the only holiday when it’s perfectly logical to have a tree — an evergreen sign of life 🎄 — in your house, so that’s fun!

Here’s wishing you and your loved ones a festive and restful Yule Season.

How do you celebrate Yule?

📷: spells8

12/12/2023

When I took an office space on Atwood Ave. in August 2022, I only wanted to be able to shut a door and have a "professional" Zoom background.

You know, bookcases, art, a topical book propped up in the background. 💅

I didn’t imagine the wonderfulness my new office mates would bring! 💗

I’m so grateful to know and work near Candy Phelps, founder of Bizzy Bizzy LLC and Lana Wood, founder of Parsley.

They’re both smart, driven, passionate and — very importantly — fun! 🪩

Thank you, you powerhouse professionals! I admire you and am fortunate to know you.

And share beverages, snacks, jokes and wisdom with you! 🥤

07/12/2023

🚨 Last call for applications! 🌟⏰

Tomorrow marks the deadline for applying to the Transform program. If you're a transgender woman or transfeminine individual ready to seize career empowerment, this is your final chance! Don't miss out on this transformative opportunity tailored for your success. Submit your application before it's too late! 🌈💼 🚀 OutReach LGBTQ Community Center

Link in bio to apply.

07/12/2023

Modern social media has morphed many times from its humble beginnings as MySpace 🖥️ (wherefore art thou, Tom?) and Facebook accounts for college students only. 👩‍🎓

Now, you can play the social game to win at business 🏆— from your heart-centered impact to your bank account. Read these Cliff’s Notes and prosper! 🖊️

1️⃣ Strategy wins every time!

Posting haphazardly and sans social strategy can make you seem inexperienced and disorganized. Knowing when, where and what to post puts you out there as a polished expert online — and on proposals and invoices. 💸

2️⃣ Content mix rules!

Posting repetitive repetitive repetitive text, images and videos makes followers tune out. They know what you’re going to say. Booo-riiing! Using a mix of different content pillars keeps your account fresh and fun, like a snazzy cocktail. 🍹

3️⃣ Give to get engagement!

Simply posting to your own account just doesn’t cut the mustard these days. When you show love to other people and businesses, you build relationships. 💗 And you get to delight in the creative work other brands are doing! 🎨

Nurturing your social media helps your business stay top of mind 🧠 and in the loop. ♾️

The more you put into it, the more (sales) you’ll get out of it — and the more impact you’ll have to make the world a better place! 💰

06/12/2023

Friends, let’s get real.

The holiday season is happening. 🎄Parties, gifts and oh, maybe that list of projects you want to finish up for work. 😓

At the same time, the natural world is encouraging us to move more slowly and thoughtfully.

Oh, the conundrum!

Here’s a little perspective — and permission — to help you through the season. 🎁

Happy Holidays!

01/12/2023

Thank you, The Capital Times, for supporting local businesses!

Studies show that, compared to big-box stores, money spent on locally owned businesses in Dane County energize the local economy.

01/12/2023

This week marked a personal and professional milestone: I presented a workshop as a business owner IRL for the first time!

Welcomed by the wonderful crew at 100state and a great group of enthusiastic folks, I shared "It's Not About You: Using the magic of customer-centric sales to magnetize your ideal clients and get sales."

Plus, we had soup, bread, cookies and music!

It was so fun to meet folks, learn more about their businesses and hear the ways they're working to reel in their ideal clients and make the world a better place.

Thanks to everyone who made time to come!

28/11/2023

Three things I learned at the most recent Social Media Breakfast Madison at DreamBank - Madison:

(Which was admittedly two weeks ago, but it's evergreen and topical!)

🌟 Your website’s mobile optimization is part of its SEO ranking.

🌟 If you want to expand your social audience, partner and do a giveaway with accounts that have the audience you want to attract. (Also a great way to get emails!)

🌟 Use 3-5 hashtags.

This event was The Big One: a live audit of two nonprofits’ web presences. High stakes, big takeaways. Ashley Storck of Marketini Media, Meg Golz of Sound Productions Entertainment and Tana Elias of Madison Public Library dropped all kinds of wisdom to support Ice Age Trail Alliance and the Wisconsin Farm Bureau Federation's Wisconsin Ag in the Classroom program.

Not only did we get all that insight, we got to know two lovely organizations that are doing good work in our state! And I was so busy scribbling notes that I forgot to take a photo.

If you’re not checking out Social Media Breakfasts yet, I promise you, it’s worth being somewhere at 7:30! Good people, good vibes and good breakfast.
Not a morning person (or a Madison-area person)? You can also watch the SMBMad livestream and recordings on their page.