Powerup Digital

21/11/2022

👉 Our free digital marketing plan template gives you a checklist of the key digital marketing activities for growth.

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Compiled, filtered and updated regularly

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Get all the resources you need to flawlessly execute powerful digital marketing tactics with 99% accuracy.

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31/10/2022

15/10/2022

The process of getting really good at any advertising platform is always the same.

That’s because every paid campaign has the same structure.

First, you pick an objective and offer. In the middle of the funnel, that could be to generate leads with a downloadable PDF.
In the bottom of the funnel, that could be to generate sales with a limited-time discount.

Next, you decide who you’re going to target.

In the top of the funnel, that could be a lookalike audience* of your best customers.

In the retention phase, that could be a customers with the highest LTV.

Finally, you create ads that convey the offer to the target audience.
For a webinar campaign, that could be a video inviting people to register.

For a cart-abandonment campaign, that could be an image of the product they forgot to purchase.

Each platform has slightly different names for each of these “levels” or “steps” but they’re all essentially the same thing.

To launch a successful campaign, you need to be crystal-clear of your intentions at each of these 3 stages.

15/10/2022

Product launches and flash sales are great ways to generate a quick surge in revenue.

At Powerup Digital, we like to use email sequences to run our launches and flash sales.

Here’s how they work:
In the warm-up phase, we prepare our subscribers for the offer we’re about to make.

Our warm-up emails tell a story, build expectation or curiosity, provide context, or reinforce the need that our offer solves.

All of these increase engagement and conversion rate when subscribers get to the pitch phase.

Thanks to the warm-ups, we don’t need to spend any time during the pitch explaining WHY people should care about our offer—we already did that.

This leaves plenty of time in the pitch phase to promote the product itself (and allows us to be a bit more aggressive in trying to get the sale).

We use a 5-email sequence because we have a premium-price product that depends a lot on people trusting our expertise.
Simpler or less expensive products can usually get away with just 1 or 2 emails and get similar results.

15/10/2022

Buying digital media (Facebook Ads, Google Ads, etc) is different than buying traditional media (TV ad, billboards, etc).

With traditional media, the highest bidder always wins. That’s why a 30-second Super Bowl ad costs >$5m.

In digital media, your ad can be shown right alongside major brands with massive budgets.

That’s because digital ad platforms care a lot about the content they show to their audience.

Think about it.

If Facebook started showing you spammy, irrelevant ads all the time, it’s very likely you’d stop using Facebook altogether.

So they’ve created an “auction” systems that also weighs quality and relevance.

The highest bidder (with the deepest pockets) doesn’t always win! The digital ads auction levels the playing field to reward quality content over $$$$’s.

This is why creating ad creative that both engages users AND gets them to perform your “goal” action or objective is the key to creating winning campaigns.

15/10/2022

Your single-minded value prop (SMVP) is different from your company’s value prop.
Your SMVP depends on the persona AND the stage of the funnel they’re in.
Take each of your personas and map your SMVPs for each stage of the funnel.
Here is the SMVP checklist:
Make it about them: what are their needs?
How do you solve their problem?
Present solutions, not products
Keep it short and to the point
Keep your SMVPs at hand when you’re creating content and stick to it in your communications.

15/10/2022

Building an email List is never easy; it's a complex task. But its benefits are what make the process of building email lists worth it. Here are some steps to grow your email list more easily and faster:

1. Offer Incentives to Subscribers
2. Create Multiple Lead Magnet Pages
3. Make the most out of social media platforms
4. Engage people with personalized offers
5. Make enticing Freebies

Know of any other crucial steps? Drop it down below!

15/10/2022

Social media campaigns give you the power of controlling your brand's social media presence. Run effective campaigns by following the steps to boost your brand and expand your reach:

1. Research your Competitors
2. Decide Campaign Promotion Strategy
3. Create Content Calendars
4. Make Visual Content
5. Schedule Posts
6. Create a ' #' for every campaign
7. Monitor, analyze, and improve your performance

What do you think of these steps? If you have any more steps to share with us then feel free to do so!

15/10/2022

A street art advertisement by Oatly that is funny and clever...