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I've now been called the "Best Copywriter In Europe", by a guy who is SO GOOD, he gets referrals from Klaviyo.Thomas and...
26/03/2025

I've now been called the "Best Copywriter In Europe", by a guy who is SO GOOD, he gets referrals from Klaviyo.

Thomas and I generated $10/subscriber for a list with 400,000 people on it.

The secret?

1. Segment correctly
2. Make offers that fit that segment
2. Send emails that are actually worth reading (👈 the part most people still don't know how to do...)

If you're curious what it'll take to make your email list start producing more revenue, drop a "YES" below.

I'll help diagnose your next best step, even if that might mean sending your business somewhere else!

Drop a "YES" in the comments below

22/10/2024

According to "Google Research" a person needs to consume 7 hours of your content, have 11 touchpoints, across 4 different locations.

So if that's true, and...

You read at 238 WPM, and...

Your Email open rates are 40% then you need:

( 7x60 x 238 ) / 0.4 = 249900 words of email to land a client.

With an email being around 400 words you need around 2 years to convert someone from subscriber to client.

Either The Google Math isn't exactly right, or email is suuuuuuuuper effective as a marketing channel.

What do YOU think?

14/10/2024

The absolutely EASIEST way to bang home a solid 25X ROI on email marketing - is having a yuuuuUUUUUuuuuge list.

Thank you for coming to my TED talk.

26/09/2024

Have you noticed how you stop reading your marketing emails the second you realize the pitch is coming?

That s**t grinds my gears BIG TIME and I gotta be honest...

I've repeatedly said that "It's not the subject line that gets your emails opened, but the body copy in the LAST email you sent."

And a vital part of that copy is a smooth, emotionally compelling segue that helps maintain enough curiosity to keep the reader going all the way to the CTA.

Sure, "The headline is 80% of your advertising spend", but if you eject your prospect from your promo due to a rough transition, then you're wasting all the effort you put into the subject line.

In other words: Bad segues murder your sales.

So counter-intuitively, if you're writing for a personality based email list (not a churn 'n burn) it really feels like the things you should focus on...

IN ORDER...

Are:
1. Strong body copy that's actually worth your reader's time, even if today's offer isn't for them.
(This is what increases opens over time. Hint: Hype/NESB is rarely worth your reader's time, but identity-based copy draws peope in over and over.)

2. Smooth segues
(this is what pushes people to check out your offer)

3. Subject lines that remind people why they love being on your list

People teach 1 & 3, but I don't see a lot of people teaching no. 2

That's why I'm putting together the geekiest, freakiest, funniest, kookiest, most applicable A-Z guide on how to not f*** over the sale when it's time to close your emails...

A collection of 30 second tricks you can pick up and put RIGHT into your next email.

And the principles behind smooth segues so you won't ever trip over your words when it's time to ask your prospects to dance.

If you want to avoid the smorgasboard of landmines the world of selling via email has to offer you and instead you wanna tapdance across that battlefield...

Drop a gif below

06/09/2024

How to turn a rambly 200 word ChatGPT story into a single paragraph that communicates the same feeling:

>>> ChatGPT output
(197 words)
The house was quiet, the evening settling in with a dim, fading light. She stood by the kitchen counter, her hand resting on her phone, the screen dark. The text thread was still open—the last message left on read. She glanced at the time, her stomach tightening. Another late night. Another "meeting that ran long."
She walked to the living room window, looking out into the empty street. His car wasn’t there. It should’ve been by now. The quiet hum of the fridge in the background filled the silence as her eyes drifted to the calendar pinned on the wall. The crossed-out dates, the business trips. The dinners she ate alone.
Her mind flickered to the excuses, small things at first—calls he took in another room, plans that changed last minute. The shift was slow, subtle, until it wasn’t. The unexplained absences, the times she couldn’t reach him.
A chill ran through her as her gaze landed on his coat, still hanging by the door, forgotten. She pressed her lips together, her hands gripping the back of the chair. The stillness of the house felt heavy now, suffocating, like it knew what she didn’t want to admit.

>>> Shortened & Cleaned Up
(55 words)
She glares at the empty, snow-covered, driveway - clutching a half-empty glass of wine.

His excuses are becoming more and more frequent.

He says he has business meetings downtown, but she still hasn’t mentioned that he often forgets his coat.

She empties her glass.

His job’s the same as always.

It’s just the secretary that’s new.

>>> Single-Paragraph Vignette
His evening meetings are getting more frequent. Lasting until midnight. His job’s the same. It’s just the secretary that’s new.

Facebook WILL kill reach on this. But for those of my advertising colleagues who want to see how to open a car ad, check...
25/06/2024

Facebook WILL kill reach on this. But for those of my advertising colleagues who want to see how to open a car ad, check out how the first 5 seconds breaks the pattern.

https://www.youtube.com/watch?v=A-sDCUXML2E&

I kortfilmen, Generationer, fokuserer Volkswagen på personen bag rattet og bevæger sig for første gang ud i at vise sig fra den mere følsomme side - for der ...

Almost 4X higher conversions... using the SAME headline????Here's the lowdown:a) Couldn't decide what headline to use fo...
16/02/2024

Almost 4X higher conversions... using the SAME headline????

Here's the lowdown:

a) Couldn't decide what headline to use for a booking page
b) Decided to quick-test 6 different headlines I'd built from Voice-of-prospect data from online researching.
c) Found two headlines that were equally strong
d) Re-tested both headlines, but used 6 different pieces of eyebrow copy for both of them to see which headline complex converted the best.

Conclusion: Just changing the eyebrow copy, but using the exact same appeal in the headline, made an almost 4X different in CTR.

Now I have a pretty solid idea of what headline gives me the best bang for my buck for the booking page I'm rewriting.

This cost $46.33 and an hour of my time to find out.

BONUS: No angry or disbelieving comments on the ads either. People apparently really identify with it.

03/10/2023

There are 11 things you can do to entice people to buy from you BEFORE offering a discount.

(Which means: If you use all 11 strategies, you can sell the same thing every month, all year - and only offer a discount ONCE in 12 months.)

If you want to hear more about these tactics drop a 'yes' below or send me a DM.

No one should be stuck with something to promote and feeling like they have nothing to say. Here's an EXCELLENT (and fre...
03/10/2023

No one should be stuck with something to promote and feeling like they have nothing to say. Here's an EXCELLENT (and free) starting point for FB ads, sales emails, sales letters, landing pages and PPC ads.

Click the link to see it.

You're welcome :)
https://the-copywriting-playground.ghost.io/angles/

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