Sprocket Websites

29/04/2026

While other platforms are popular, since 71% of Americans are on Facebook, your business should be there, too. But how many of these little mistakes are you making?

While other platforms are popular, since 71% of Americans are on Facebook, your business should be there, too. But how many of these little mistakes are you making? Before you get caught up in audience targeting, calls to action, content strategy, analytics, and the other big-picture considerations....

28/04/2026

In today's Sprocket Report: How we're optimizing websites now. Read more here: https://bit.ly/4eNlq0b

27/04/2026

Email is still very important to business, but before you get too excited, read up on how difficult it is to measure:

Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment.

24/04/2026

Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why:

Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why: We talked before about how search engine “bots” crawl the web and then they index the pages they find, all to be served up in searc...

23/04/2026

AI is not ending SEO soon, but your SEO tactics do need to change. Are you worried about keeping up? Our team is happy to talk it over with you!

From prompt engineering to data quality, SEO still depends on human input — even with AI's expanding capabilities.

22/04/2026

December was Write a Business Plan month, but the business you’re running now might still need one and here’s why:

Did you know that December is Write a Business Plan month? If you want to start a business, you certainly need a business plan, but the business you’re running now could use one, too, and here’s why: The market has changed Once upon a time, we provided clients with cutting-edge marketing technol...

21/04/2026

Who needs to hear this today?

Contrary to popular belief, cutting out procrastination isn't a matter of willpower or even self-discipline. You don't need to punish yourself. You need a system.

20/04/2026

Have you run across this yet?

YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.

17/04/2026

Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business:

  Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business: Optimize Your Pinterest Profile Your Pinterest ...

16/04/2026

The tech world is moving fast - which is tough on young people choosing what to study.

Nearly half of college students are actively rethinking their majors, and one in six has already made the switch.

15/04/2026

There are more social platforms than ever and they are constantly changing. New features, algorithm shifts, redesigned interfaces, and policy updates – it can be overwhelming. But it’s also full of opportunity!

There are more social platforms than ever and they are constantly changing. New features, algorithm shifts, redesigned interfaces, and policy updates – it can be overwhelming. But it’s also full of opportunity! Today’s platforms are no longer just places to post updates; they’re communities ...

14/04/2026

The Sprocket Report is out! Learn the two most important questions you should ask yourself about your business: https://bit.ly/4t5IQlS