Productpreneur Marketing with Cath Langman

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Productpreneur Marketing with Cath Langman We help premium and innovative to connect with more customers online and scale - faster.

Instagram + Klaviyo - Have you seen this new update? 🛑Turn Instagram engagement into owned customer data.Connect comment...
14/09/2026

Instagram + Klaviyo - Have you seen this new update? 🛑

Turn Instagram engagement into owned customer data.

Connect comments, DMs and mentions directly to Klaviyo to turn social interactions into subscribers, segmentation signals and automated flows.

The opportunity:
Your followers are valuable—but if they stay on Instagram, you don't own the relationship.

What you can do:
→ Capture subscribers from social interactions
→ Build segments from real engagement
→ Trigger automated flows based on social activity
→ Turn UGC into content for email, SMS and onsite

From social engagement → to owned customer relationships.

https://www.klaviyo.com/au/whats-new

If customers know a sale is coming, why would they buy today? đź‘€Discounting can feel like an easy way to create a revenue...
13/09/2026

If customers know a sale is coming, why would they buy today? đź‘€

Discounting can feel like an easy way to create a revenue spike.

But there's a catch.

Every time you train customers to wait for 20%, 30% or 40% off, you're giving them a reason not to buy at full price.

And suddenly your marketing becomes:

Sale → revenue spike → quiet period → another sale → repeat.

That's not sustainable growth.

Premium brands don't just convince people to buy.

They give people a reason to buy without needing a discount.

If your revenue relies on a steady stream of promo codes, it might be time to look at what's really happening underneath your marketing.

Are customers choosing your brand… or waiting for your next sale?

Take the 2-minute diagnostic to find out where your marketing is positioned and what could be costing you revenue.

Do the quiz now > https://www.productpreneurmarketing.com/premiumbrandquiz

11/09/2026

Here’s what my crystal ball tells me about your future… It's the third week of October and you're still at the laptop at half past nine at night.

Forty rows deep in your Black Friday planning spreadsheet. A message from your 3PL you haven't answered because answering it means committing to a number you don't have.

And that little voice at the back of your mind is getting louder: I don't know if this is going to work, and I've already spent the money.

Here's the maths that never gets done before that spreadsheet gets built.

40% off the price took eighty per cent of the profit. For Black Friday to work, you now need 5x the sales volume to make exactly what you made in October.

And then December rolls around, when your sales drop out from underneath you and you're freaking out wondering where everybody went…

The founders who come to work with us almost never say they want a bigger November. They say they want the entire year to feel steadier.

That business exists. New episode has the whole thing – link in bio.

Ecommerce marketing has changed dramatically. (It's not just you.)If you've been doing everything right and still watchi...
09/09/2026

Ecommerce marketing has changed dramatically. (It's not just you.)
If you've been doing everything right and still watching the numbers flatline, this is the bit where I tell you: it's not your fault. The map genuinely moved.

Between 2023 and 2025, the three things most eCommerce brands built their marketing on all shifted at once. Google's AI update quietly strangled organic traffic. Meta's algorithm made paid ads more expensive and less targeted. And AI content tools flooded everyone's inbox until getting seen became a full-time job in itself.

For most brands, the blunt-instrument answer is to discount. Drop the price, create urgency, run a flash sale.

But that answer doesn't belong to you — not if you've spent years building a brand that's genuinely worth more than the bargain hunters are willing to pay. Discounting doesn't fix a broken marketing system. It just makes you less profitable while you wait for something to change.

What actually fixes it is knowing which part of the system is broken. And that's exactly what this Reset Kit is designed to help you figure out.

https://www.productpreneurmarketing.com/reset

💥 What You’ll Learn Inside:The paid traffic conundrum – and exactly why you're struggling to get traffic to your online ...
09/09/2026

💥 What You’ll Learn Inside:
The paid traffic conundrum – and exactly why you're struggling to get traffic to your online store.

What's changed with the Meta ad platform and why it's essential you understand.

The 3 essential steps brands MUST take to thrive with Meta's new ad system.

A breakdown of the old and new way of running successful ads on Meta for premium brands.

An interactive Growth Calculator you can play with to show you exactly how much (more) revenue you can make when you get your ads dialled in!

Learn how premium eComm brands are using Meta’s algorithm update to run effective ads that feel 100% aligned — no discounts required.

Download The Free Guide >
https://www.productpreneurmarketing.com/metaguide

08/09/2026

Is your marketing keeping everyone busy without moving the revenue?

Post on Instagram. Cross fingers. Drop a discount code. Repeat.

If that's roughly the plan, you're not alone and you're definitely not lazy. You're doing a lot. That's the confusing part.

The problem with the cycle isn't the posting, or even the discounting. It's that none of it tells you anything. You end the month with a number and no explanation for it, so next month you do the same things again and hope.

The discounting quietly makes it worse, because every code you drop teaches your best customers to wait for the next one.

Before you change another thing, take this free 3-minute diagnostic quiz to find out where your marketing is actually positioned:

đź”— https://bit.ly/premiumbrandquiz

STOP FOLLOWING THE PACK 👀If you're waiting until everyone else is doing something before you make your move… you're alre...
07/09/2026

STOP FOLLOWING THE PACK đź‘€

If you're waiting until everyone else is doing something before you make your move… you're already late.

Think about Black Friday.

Once every brand is running ads, competing for attention and increasing their spend, the market is already crowded.

The brands getting ahead aren't necessarily spending more.

They're planning earlier.

They're using the quieter months to:
→ Test their messaging
→ Understand what their customers actually want
→ Optimise their funnels
→ Build anticipation
→ Identify opportunities before they become obvious

Because when the busy season arrives, they're not scrambling to keep up.

They're already positioned to win.

The biggest growth opportunities aren't always hiding in plain sight.

Sometimes, they're sitting in the data you haven't looked at yet.

Book a FREE Brand Growth Strategy Session – an hour with me, your actual numbers, and a strategy built for your brand rather than the one the generic playbook was written for.

https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session

07/09/2026

Behind every successful premium brand is a sophisticated growth strategy.

Now you can access the same intelligence framework used by Australia's most exclusive companies.

This isn't generic business advice. It's a refined approach designed specifically for brands who:
- Refuse to compete on price
- Target discerning customers
- Value sustainable growth

See your personalised growth blueprint in 15 minutes.

https://productpreneurmarketing.com/premium-brand-growth-calculator

03/09/2026

Have you ever left a checkout feeling slightly worse about yourself than when you arrived?

I did a few weeks ago, from a brand I'd wanted for months. Timers, flashing logos, discounts that grew the more I bought, and a subscription box already ticked below the add-to-cart button with a tick mark so faint I didn't see it until after I'd paid.

I've spent 25 years around this and I could name every mechanism while it was happening to me. It worked anyway.

The uncomfortable part is that it did work. They got the sale. They just won't get another one, and their analytics will never tell them why.

This week I'm unpacking what your shop structurally communicates to the person visiting it, the difference between an offer that rewards a decision and one that argues for it, and what rolling out the red carpet actually looks like from first visit to the second month.

productpreneurmarketing.com/episode-332

THE MOST EXPENSIVE WORD IN MARKETING?“Probably.”Probably the ads.Probably the website.Probably the emails.Probably the e...
02/09/2026

THE MOST EXPENSIVE WORD IN MARKETING?

“Probably.”

Probably the ads.
Probably the website.
Probably the emails.
Probably the economy.
Probably the customers aren’t spending as much.

When revenue plateaus, it’s tempting to start changing things just to *do something.*

But if you don’t know which parts of your marketing are actually contributing to revenue, you’re not fixing the problem.

You’re guessing.

And guessing gets expensive.

The brands that scale sustainably aren’t necessarily the ones doing *more* marketing.

They’re the ones who understand:

→ Where revenue is coming from
→ What’s converting customers
→ Where customers are dropping off
→ Which channels are worth investing in
→ What needs fixing first

Because you can’t strategically grow something you can’t see clearly.

Your next move shouldn’t be another random tactic.

It should be a proper diagnosis.

→ Book a Brand Growth Strategy Session and get a clear plan for what to fix first.

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