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Pixelfanatix.com Ask me how I can help you create freedom in your life running a meaningful business you love.

I partner up with entrepreneurs, business owners and startups to help discover their unique goals, transform their ideas into successful online businesses, package solutions to pressing problems and ensure they reach consumers who need their products the most. I've been a Brand Strategist, Creative Director and a Marketing Expert for many years working for agencies and fortune 500 Companies as wel

l as startups and nonprofits in many industries. What I love the most is to transform dreams into ideas and ideas into inspiring lifestyles. Right now I'm busy running our own businesses, one is focused on charity and clean water and another on wellness and physical therapy but am always up for sharing what I know and helping others thrive and grow their business.

The Elf on the Shelf empire. According to “Elf on the Shelf” lore, Santa Claus sends an elf scout to spy on children fro...
23/12/2022

The Elf on the Shelf empire.

According to “Elf on the Shelf” lore, Santa Claus sends an elf scout to spy on children from Thanksgiving to Christmas. Each morning, it appears in a new place in the home for kids to find. Each night, it reports naughty and nice behavior to the North Pole.

The whole thing stems from a 2005 children’s book written by Carol Aebersold and her daughter Chanda Bell, and illustrated by Coe Steinwart.

Bell told CNBC that Aebersold played a similar game with her and her twin sister Christa Pitts as kids, leading them to write and market the story with her as adults.

Today, the sisters are co-CEOs of The Lumistella Company, which houses…

The massive Elf brand
Despite criticism that the elf is creepy and normalizes surveillance, the glassy-eyed dolls have become a full-fledged empire.

Now, parents are being encouraged to also buy pets, clothes, accessories, “mates,” and a carrying case (since you’re not allowed to touch the Elf lest it lose its powers).

The Elf has also appeared via:

A balloon in Macy’s Thanksgiving Day Parade
TV specials
A drive-thru experience
Partnerships with brands including Kellogg’s, Allstate, and The Honey Baked Ham Company
The company hasn’t released recent financial data, but Pitts told Fox Business that Lumistella employs 100+ people and has “adopted” out 22.9m+ elves, pets, and mates to date.

Pop culture loves Elf on the Shelf, too
It’s become a popular meme format and an SNL parody — not to mention inspo for the Mensch on a Bench, a Hanukkah version developed by Neal Hoffman and featured on “Shark Tank.”

The reason why your social media marketing strategy shouldn't be attached to only one platform and should start on your ...
06/07/2020

The reason why your social media marketing strategy shouldn't be attached to only one platform and should start on your website then propagate through social media.

TikTok built an influencer base of over a million people in India in less than two years. Now, it's crumbling down

07/02/2020

How new technologies and techniques pioneered by dictators will shape the 2020 election

10/09/2019

"When I saw the post I was just in frickin' shock." Graphic designer Katherine Young shows Girls' Life what their magazine cover should look like.

Today's consumers are impatient, we have an Amazon syndrome and want solutions or products anytime, anywhere. That's sim...
06/09/2019

Today's consumers are impatient, we have an Amazon syndrome and want solutions or products anytime, anywhere. That's simply the reality and it's up to you as a business owner to implement technology or provide access to customer support to not lose them to your competition.

It's too easy to click another ad, pick up a phone and call someone who will pick up after hours because they saw an opportunity where others didn't.

Discover how marketers can close the gap between consumer expectations and reality during the purchase journey.

Don't use video as part of your marketing mix? People move through the purchase journey on their own terms, seamlessly s...
06/09/2019

Don't use video as part of your marketing mix? People move through the purchase journey on their own terms, seamlessly shifting between search and video to help them make purchasing decisions.

Discover the role of Google Search and YouTube video in the purchase journey, and how marketers can use one channel to influence the other.

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