John Carollo Associates

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John Carollo Associates John Carollo Associates- We create product-selling copy for corporations in the automotive aftermark We also produce media work for businesses.

Automotive Communications - We write copy for companies in the automotive world where our work has been published in over 100 auto-related publications and websites. We write technical articles, how to's, product spotlights, features, event coverage, web content and anything else found in a car or truck magazine or website.

Lost an icon and a friend this weekend. Bobby Allison went to be with Judy, Davey and Clifford. God bless him and his fa...
11/11/2024

Lost an icon and a friend this weekend. Bobby Allison went to be with Judy, Davey and Clifford. God bless him and his family.

I'm sentimental because Bobby was my first 'Big Time' racing interview. As we worked together more and more, we became friends. We ended up talking about cars and hot rods more than racing. When Davey came along in racing, it was an honor to watch him develop into a winning driver that was just as popular as his Dad.

Gonna miss those Allisons. Some of the best I've worked with. As well as friends in Hot Rods and race cars.

The biggest racing weekend in the USA! What kind of racing will you see live?
23/05/2024

The biggest racing weekend in the USA! What kind of racing will you see live?

02/02/2024

I've been told that my email has been cloned. So, don't answer anything without getting a hold of me. The tip is the em address is bogus.

Sorry about this...

There's no doubting who the corporate partner is on RCR's number 8!
20/12/2023

There's no doubting who the corporate partner is on RCR's number 8!

You know what today is??? 409 Day! And speaking of 409s...(Insert shameless plug here.)
09/04/2023

You know what today is??? 409 Day! And speaking of 409s...(Insert shameless plug here.)

01/12/2021

Here we are between SEMA and PRI and still creating compelling copy for our automotive aftermarket. This week, we shipped out the first chapter of our newest book. It will be on Ford's Toploader Four Speed Transmission and published by Car Tech.

What can we write for you?

Getting all fired up at SEMA? Can't wait to do it again at PRI? You're going to need to make sure all your sales copy is...
02/11/2021

Getting all fired up at SEMA? Can't wait to do it again at PRI?

You're going to need to make sure all your sales copy is in order. And we can help. We speak the automotive version of sales. Let us put words in your mouth!

Labor Day weekend is coming. And that means the start of 'Get-ready-for-Trade-Show-Season'. Is all your sales info in or...
25/08/2021

Labor Day weekend is coming.

And that means the start of 'Get-ready-for-Trade-Show-Season'. Is all your sales info in order? Did you update them from 2019? We can help get your word out to the masses. Let us know what you need.

It's a new race out there and you need to have your words ready to come out smoking!

We're heading into what will hopefully be the return of Summer Car Stuff! Yay!Are all your words ready to sell YOUR prod...
05/05/2021

We're heading into what will hopefully be the return of Summer Car Stuff! Yay!

Are all your words ready to sell YOUR products? Do they need a Tune-Up? Want more bang from your buck?

We can help. We write about performance and can sell your products. Contact us for more info as America returns to fun cars and trucks!!

How can we let today’s date go without a shameless plug?We can’t! It’s 4-09, today!
09/04/2021

How can we let today’s date go without a shameless plug?
We can’t! It’s 4-09, today!

SEMA has been cancelled but the real question is what will you now do with the monies you allocated for that show? Sure,...
27/08/2020

SEMA has been cancelled but the real question is what will you now do with the monies you allocated for that show? Sure, some of it should stay in the bank for a stronger reserve. But what can you do to get some of the marketing bounce you were counting on from Vegas?

Smart money says to use some of it to let the Automotive Aftermarket world know you are still doing business. You can talk about new products you had in the works when all this hit. Or you can talk about your tried and true products and how they still are the leaders in their field. Bottom line, let your customers and potential customers know you are still working, creating the same great products you are known for. Build on your reputation – or maybe take it in a different direction.
Want to know how? Here’s a hint: It’s something you’d be doing if business was normal.

Contact us for your FREE, No Obligation special paper on using your show funds to keep market share in these less-than-normal times.

We understand our book on 348/409 Chevy engines is enjoying a growth spurt in sales. We say a hearty Thank You to all th...
22/06/2020

We understand our book on 348/409 Chevy engines is enjoying a growth spurt in sales. We say a hearty Thank You to all the folks who bought themselves a copy.

The book talks about the history of Chevy's W engine as well as showing the many new parts and procedures for rebuilding and building one of your own.

You can contact Cartech Books here: https://www.cartechbooks.com/how-to-rebuild-modify-chevy-348-409-engines-3012.html

Or we still have some if you need one autographed. Chat us up!

Thanks, again!

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