Pink Paw Marketing Academy

29/04/2026

🙋‍♀️If I wanted to be known locally, I’d start writing about local pet topics.

One of the simplest ways to build visibility locally is to create content around your community.
Not just post about your services…
Write about the things local pet owners care about.

Topics like:
-Best dog walks in your area
-Local vets pet owners should know about
-Pet-friendly cafés and places to visit
-Dog parks or pet-friendly beaches
-How to choose a pet sitter in your town

This kind of content does a few things.

✅It can help people find you.
✅It shows local knowledge.
✅It positions you as a real part of your community.
✅And it helps people start to recognise your business.

If I were trying to be more visible locally, I’d be writing this kind of content.

What local topic could you write about in your town?

29/04/2026

If I wanted to improve visibility this week, I wouldn’t start by trying to be on more platforms or jump on the latest trend!

I’d strengthen the assets I already have.

✅️ I’d write one useful blog.
✅️ I’d take existing content and make it more searchable.
✅️ I’d improve older content to help with AI recommendations
✅️ And I’d make sure every blog gives people a next step to get in touch and book

This is the kind of work that keeps helping people find you after this week is over.

Be visible, not busy.

Which one could you do first?

28/04/2026

Do you need more customers in your Pet Biz?
Check out my free guide showing you 27 ways to get more customers. (Don't worry you don't need to do them all - just pick the ones you like the best!)

🔗 in first comment

28/04/2026

Quick one 👇

Where are most of your bookings coming from right now?
A) Facebook
B) Instagram
C) Google
D) Word of mouth

28/04/2026

Another gorgeous day 🌞

28/04/2026

Link to listen in the 1st comment 🎵

27/04/2026

👉 I think blogging is one of the most underused ways to market a pet business.

Everyone talks about social media (and yes, I LOVE social media)… but I think many pet businesses overlook one of the most valuable marketing assets they can build - a blog.

✅A blog can help people discover you through Google.
✅It can help answer questions a potential client has before they contact you.
✅It can build trust before someone ever sends an enquiry.
✅And unlike a social post that disappears in a day or two, a blog can keep working for months or even years.

That’s why I don’t see blogging as “extra content.”
I see it as an asset.

Especially if you write about topics people are actually searching for.

Things like:
- How to choose a pet sitter
- What dog walking costs in your area
- Questions to ask before hiring a dog walker
- Tips for preparing your pet for a sitter

One helpful blog post can do a lot of heavy lifting when it comes to generating enquiries

Do you have a blog on your website - or is it something you’ve been meaning to start?

27/04/2026

Who regularly blogs for their business? 🥳

27/04/2026

Some marketing wins feel so big they deserve a hallelujah 😅

And funny enough, most of them don’t come from doing something wildly complicated.

They come from doing the basics well.

- Posting consistently
- Following up with past clients
- Having a website that actually helps people choose you
- Staying visible enough that people recognise your business
- Holding your pricing instead of panicking and discounting

That’s often what leads to bookings.

Not another shiny tactic.

Just repeatable things that build momentum.

Which one made you say hallelujah? 👇

And if you’ve ever had someone say “I see you everywhere,” you already know visibility works.

27/04/2026

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The Pink Paw Marketing Academy gives you:
👉 Step-by-step marketing training
👉 Challenges to keep you on track
👉 Real strategies that work for pet businesses

It’s like having a marketing coach in your pocket.
You can learn more here:

Join the Pink Paw Marketing Academy to master marketing, attract more clients & grow your pet business with expert support & ....

27/04/2026

This is the view from my office...such a beautiful day here in Ireland. Sun is shining and the birds are tweeting 🌞🐦