Far West Media Services

10/06/2025

TV Remains Dominant Driver of Americans’ Daily News Conversations

Researchers found 80% of respondents have daily conversations about topics covered by local broadcast TV station newscasts. TV remains the dominant driver of these conversations, whether they are about the news of the day, local and regional news, weather, sports, traffic or politics when compared to ad-supported streaming platforms, social media, print, radio, podcasts or direct mail.

TVB study’s 4,000 respondents identified local broadcasters as their primary news source

10/10/2022

AdImpact predicts October will exceed the total for September -- the fourth-highest month for political ad spend -- with actual spending and reservations reaching $1.3 billion. October 2020 holds the all-time month record for political ad spend at $3.2 billion.

12/08/2022

Half a dozen of the most hotly contested states are projected to spend more than half a billion, including California ($755 million), Pennsylvania ($609 million), Illinois ($606 million), Arizona ($600 million), Georgia ($575 million), and Nevada ($533 million).

30/06/2021

01/12/2020

Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption.

03/11/2020

Preliminary pricing for a 30-second ad unit in prime time on CNN is at $231,000 -- sharply higher vs. $92,687 in 2016, according to SQAD MediaCosts: National. MSNBC pricing is at $125,000 vs. $52,496 in 2016. Fox News Channel is also at double its 2016 unit prices -- at $160,000 to $180,000 for a 30...

23/10/2020

Nielsen says local TV news continues to have the biggest average weekly "reach" for all demographics, at 54% of persons 18 years and up, with national broadcast TV at 42% and cable TV at 31%. Viewers 18-34 posted the biggest gains in Q2, with adults 55 and up consuming 14 hours/43 minutes of TV news...

16/10/2020

A vast percentage of political ad spend has gone to local TV stations and cable, with $4.1 billion for local broadcast and $1 billion to local cable -- with $247 million spent on national broadcast and cable TV. Nineteen markets have received over $75 million.The Presidential race has seen double th...

02/10/2020

Political-election spending projections for 2020 will now hit $10.8 billion, according to the Center for Responsive Politics -- 50% higher than in 2016. Currently, the presidential ad campaign totals $3.7 billion -- higher than all previous Presidential ad spending.

24/09/2020

Pairing TV with ads on Facebook and YouTube resulted in three times more time spent with ads, twice the brand recall and a lift of 15% in purchase intent, in a study by Comcast Cable sales division Effectv and MediaScience.

30/06/2020

Voter Study shows local television news still main source for many.