01/07/2024
In April 2024, history was made in more ways than one. Nelly Korda, at just 25, clinched her fifth consecutive LPGA championship, equaling the all-time record—a staggering achievement that might just be the prelude to her setting a new one.
Simultaneously, a personal dream of ours came to life. Voke’s debut sports intro “Trailblazers” aired during the LPGA championship on the Golf Channel for NBC marking our first venture into broadcast television. We began this project a little over 6 months ago, pitched a ton of ideas, and after a lot of refining are thrilled to finally share it. An excerpt from our pitch:
“In the world of sports, where every stroke, every putt, and every victory writes history, women golfers of the LPGA are the ultimate trailblazers, illuminating the path of greatness with their grace, resilience, and extraordinary skill. They are more than athletes; they are torchbearers of empowerment, shining brightly in a domain once overshadowed by gender barriers. With each tournament, with each fearless drive down the fairway, these pioneering women cast a radiant glow of inspiration, trailblazing not just within the greens of golf courses, but in the hearts and minds of every aspiring player who watches them. As they traverse the globe, leaving a trail of light in their wake, they do more than play a game – they ignite a movement.”
A heartfelt thank you to the team at Greenlight Productions for their trust and invaluable partnership. And a huge congrats to Nelly Korda for the win exemplifying what it means to be a true trailblazer.
We will keep updating the intro for the two remaining major championships so keep watching; there’s more to come!
Client: The Golf Channel
Agency: Go Agency
Script: Adrienne Gallagher
Post House: Voke Studios
Post Producer: Bram VanderMark
Creative Director: Gavin Buckland, Staci Wax
Design: Zi Wang, Dustin Turner
Animation: Dustin Turner
Sound: Ryan Pribyl