24/12/2025
Well, we made it.
There hasn’t been much time for reflection between deadlines and wrapping paper, but now looking back, I’m realising it has been a big year. I had a milestone birthday, birthed a rebrand, welcomed some clients to my retainer portfolio that I love working with and wrestled two kids who have somehow quickly transformed from pre-schoolers to grown little girls.
Rebranding to First Sense wasn’t just a visual glow-up - it was a complete identity shift for me, personally and professionally. One that took time (a lot), thought (again, a lot), second-guessing, and a small army of support. To everyone who cheered me on, your support has meant the world to me.
To every single client who entrusted me with their brand this year - a heartfelt thank you. It means more than you know. The trust you place in me to help shape your story, your visuals, your vision… it’s not something I take lightly. It’s a privilege I’m deeply grateful for, every single time.
It’s been a year of growth in many ways - with learnings, grit, beautiful new connections and creative work I’m proud to stand behind. I’m heading into 2026 curious and excited to see where this next chapter leads.
Wishing you a festive break filled with good food, slow mornings and some properly joyful memory-making ✨
Mel x
