Therese Kopiwoda

12/06/2026

Find out what AI tools like ChatGPT and Google AI Overviews think about your pet business. FREE!

I built a quick scorecard that shows you how visible your business actually is to AI tools like ChatGPT, Perplexity, and Google AI. Answer 5 simple questions and get an instant grade (A–F), plus the single biggest gap that might be costing you clients right now.

More and more pet owners are asking AI for recommendations instead of just Googling. If your business isn't set up to be found, you could be invisible in those conversations — and your competitors might not be.

10/06/2026

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐀𝐈 𝐭𝐨𝐨𝐥𝐬 𝐥𝐢𝐤𝐞 𝐂𝐡𝐚𝐭𝐆𝐏𝐓, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬, 𝐂𝐥𝐚𝐮𝐝𝐞, 𝐞𝐭𝐜...

𝐋𝐎𝐕𝐄 𝐅𝐀𝐐𝐒?

It's true, because they can help AI tools (and people) understand your business better.

For pet business websites, they can do a lot of work.

They help potential clients get answers quickly.

They build trust.

Good FAQs answer real questions people ask before hiring you.

For example:

- Do you care for senior pets?
- Do you offer cat sitting?
- What areas do you serve?
- Are you insured?
- Do you offer medication visits?
- How far in advance should I book?
- What happens during a meet and greet?
- Do you care for reactive dogs?
- Do you offer vacation pet sitting?

These are not filler questions. They are decision-making questions that real people ask.

The key is to answer them clearly and naturally.

Not with tiny one-word answers. And, not with a wall of text that will put your visitor to sleep.

Clear question. Clear answer.

That is helpful for people and for AI search.

𝐃𝐎 𝐓𝐇𝐈𝐒: If your website does not have FAQs yet, start by writing down the 10 questions clients ask you most often. To step it up a a notch, write down 5-6 questions about each service your potential clients ask.

01/06/2026

Being #1 on Google is Not Enough Anymore!
👇👇

28/05/2026

When I started my business offering social media and web design services, I decided on the name Social Media Hound. At the time, I was teaching classes about LinkedIn, Twitter, and even some social media platforms that aren't around anymore. I was also designing websites.

Things have changed quite a bit in 18 years! I'm no longer doing social media classes or offering social media services for my clients. These days my focus is on web design and helping people get their websites to show up in AI search, as well as our old friend, Google. That means showing up when someone asks ChatGPT, Perplexity, or Google's AI a question like "who's the best dog trainer in [city]?"

Honestly, I get excited about this kind of work. The web design feeds my creative soul, and the AI work is like putting together a puzzle. Combine them both and I love what I do.

So, because my work has shifted, I decided it was time for my website to reflect it. For the past several months I've been working on a rebrand for my business. I've bid a fond farewell to the Social Media Hound and launched my new, up-to-date website! Rather than use a clever name this time, I decided to go with something unique . . . ThereseKopiwoda.com. Since I am the business, it only made sense.

Head over and take a look and let me know what you think. I'll put the link in the comments.

16/03/2026

When someone asks ChatGPT, Claude, Gemini, etc. for a [pet sitter / dog walker / dog trainer] near me" - does your business come up...or your competitor?

Most local businesses have no idea. And as more people skip Google and turn to AI, it's getting more important!

My new AI Visibility Report shows you:

✔ Whether (and how) AI is citing your business
✔ How you compare to your top local competitors
✔ What's working on your site, and exactly what to fix

DM me or leave a comment and I'll send you the details.

23/02/2026

Here are 6 ways you can make it more likely ChatGPT, Claude, Google AI Overviews, and other AI tools recommend your business.

19/02/2026

Have you downloaded my FREE AEO Checklist for Pet Businesses?

How to Optimize Your Website So AI Tools Actually Recommend You!

12/02/2026

You can read my new blog post about AEO (Answer Engine Optimization) out on the National Association of Professional Pet Sitters website. Learn some easy things you can do to help improve your chances of being recommended by AI tools...

See the link in the comments.