02/01/2020
HEY REALTORS, BUSINESS OWNERS & PEOPLE IN SALES..Here’s a story that will make you see something very powerful.
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A SHOCKING CAUTIONARY TALE....OR....HOW I LOST OVER $2.5M IN SALES. I am a Realtor in AZ and started off in residential and now mainly do Commercial. As with most people in my profession, and in most sales or customer focussed businesses, I was terrible at following up. Mainly because there wasnt a really good system to nurture my relationships. Then, of course, Jordan introduced me to SendOutCards and my prayers were answered. I happily entered all my new clients and potential customers into the system...and my business exploded. However I got so busy, or was too lazy, to load my EXISTING clients into SOC. So over the holidays I started going through my old files, entering my clients from the late 1990's and early 2000's, and sending them Xmas cards. These are people who I had lost contact with. Even if they were in my system with campaigns I had let the campaigns expire 😞 Anyway...I started getting cards back as undeliverable. So I looked them all up in the MLS and found out they had ALL sold their homes again....using ANOTHER Realtor! I had lost nearly $75,000 in potential commissions! if you're in Real Estate don't let this happen to you. (I know people like Gayle Zientek, and Ryan Hightower would never make this mistake!) If you know Real Estate agents make sure you share this story with them...especially if anyone doubts the value of our Relationship Marketing System.
John Oliver
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People in business are so busy out hunting for new customers and spending a fortune on advertising. What they don’t realize is the answer to a thriving, loyal, referral based business is in the system & the strategies to Mastering the Art of Human Connections.