Fernweh Marketing

16/03/2018

This changes the game😱😬😳

Facebook just rolled out Trip Consideration.

When you activate the trip consideration feature to Prioritize delivery to people who plan to travel you can optimize ads delivery to people who have shown general travel intent but have not yet expressed intent for a specific destination. For example, people who browse several travel sites but only land on the homepage of those sites.

09/02/2018

This week Fernweh Marketing founder, Yvonne Ivanescu, sat down with Jennifer from Digital Nomad Girls to talk about something incredibly important: customer personas. They chatted about what is a customer persona, why it's important, how to create one with no data, how to research and poll/survey your current customers to test our your assumptions and so much more. But first:

If you are not in the DNG group or if you are not a digital nomad girl then we have the whole video for you available in our group 👉 Travel & Tourism Marketing.

but wait WHAT is a customer persona and WHY should I care? 🤔 🤔

Customer personas are a fictional representation of your ideal customer or visitor. You may have a few personas representing the different key segments you attract or want to attract. It is a way to keep your customer top of mind and clear in your mind when you are making business discussions.

Download your FREE customer persona template for your Tourism + Travel Business here 👉👉 http://bit.ly/2ADcJTB

Why do you need one? How do you create a customer persona?

06/02/2018

Announcing our NEW client: Rio Surf n Stay

We've taken over the hostel's social media presence and after choosing a colour palette (Canva has a lot of great options and examples on their website), we started thinking of weekly branded-type content.

As Rio Surf N Stay is a surf hostel in Recreio (Rio de Janeiro) we decided to create a "Vocabulary of the Week" type post with surf lingo and an "I Surf Because..." weekly series that features guests and their reasons why they love to surf.

26/01/2018

Most social channels lack a clear sense of personality. Personality in social media is a great opportunity to differentiate your business and become known as standing for or against something. Whether you sell nails, washing machine spares, tax preparation or dog food, your customers are human beings, and people buy from people. The blander your industry, the greater the opportunity you have to win by injecting some personality into it. [ 1,590 more word ]

Related

17/01/2018

Our first newsletter is out! 📰 📰 📰

In this edition we chat about: marketing your sustainable tourism business, the new Facebook algorithm change, customer personas and so much more.

Check it out and remember to subscribe :)

Last week, Fernweh Marketing founder, Yvonne Ivanescu, chatted with Travel Massive about what sustainable tourism is, why it is important and how to create an effective sustainable tourism marketing strategy, specifically focusing on:

19/12/2017

MARK YOUR CALENDARS! Our founder, Yvonne Ivanescu, will be talking with Travel Massive on January 11th about

*What sustainable tourism is and why it is important
*How to Create an Effective Sustainable Tourism Marketing Strategy, specifically focusing on:

1. How to effectively communicate sustainability and with whom
2. Utilizing emotional marketing
3. What mediums should be used when communicating sustainability
4. When, during the customer journey you should communicate sustainability

Click the link below and register now :)

During this webinar, Yvonne Ivanescu, Travel Marketing Strategist and Founder of Fernweh Marketing, will talk about: *What sustainable tourism is and why it is important *How to Create an Effective Sustainable Tourism Marketing Strategy, specifically focusing on: 1. How to effectively communicate su...

09/12/2017

In October 2017, Lauren, founder of Bromelia Rio Travel and Bromelia Swimwear, approached Fernweh Marketing and asked for a complete re-design of her website, which also included moving her domain and hosting from Squarespace to a WordPress-supported host.

Read below 👇 to learn what we did, why we don't recommend SquareSpace, what is Divi, why you need a color palette and more.

Founder, Lauren, of Bromelia Rio and Bromelia Swimwear hired Fernweh Marketing for a complete website design. This is what we did

07/12/2017

What is a customer persona? 🤔 🤔

Customer personas are a fictional representation of your ideal customer or visitor. You may have a few personas representing the different key segments you attract or want to attract. It is a way to keep your customer top of mind and clear in your mind when you are making business discussions.

Download your FREE customer persona template for your Tourism + Travel Business here 👉👉 http://bit.ly/2ADcJTB

Why do you need one? How do you create a customer persona? All this and more below 👇👇

06/12/2017

Buyer | Customer personas are a crucial part of any successful marketing strategy. According to Hubspot, using marketing personas makes websites two to five times more effective and easier to use by targeted users.

It's well worth your time to spend half a day drawing up fictional, generalized representations of your ideal customers – or buyer personas, as they are known.

How do you go about doing this? TUNE IN on THURSDAY to learn how to create a Buyer | Customer persona for your Travel Business.

04/12/2017

CONTEST ALERT! Are you lost in the world of digital marketing? Don't understand what you should be sharing on what channel? Feel like social media is failing you?

I am offering you an FREE strategic consultation focused on analyzing your current strategies and helping you put together a new social media strategy that will get YOU results.

How can you enter our contest?
👉LIKE & SHARE this post
👉COMMENT below. Answer THIS question: what are your social media frustrations and what are you stuck on?

Please note that this contest is only open to those working in the tourism and travel industry.