Brand Epiphany

08/09/2021

The wait is over! It’s finally here!! 🎉🎉

We are pleased to announce the new L+L website (and our new brand design) is officially live!! ✨ ✨

We couldn’t be more in love with the new look: the colors, the sleek minimalism, the references to Cats and National Parks. 🏔🐈

But most of all, we absolutely adore our new brand promise. It tells the L+L Story in just a few words, but it’s spot on, full stop:

“Timeless images, and a worry-free experience, from photographers who feel like old friends.”

😍 LOVE 😍

We have to thank our incredible designer, Brand Epiphany for a truly stellar job. We came to her with a gut feeling and an end goal in mind, but with no idea how to get there. She was instrumental in shaping the beauty, feel and elegance of this new brand design, and we are so grateful to her! ♥️♥️

We also have to thank the folks at Showit for building an outstanding platform, and we could not be more excited to join all the great creatives who have already found a home with them. ☺️

Lastly, we have to thank all of our L+L Couples! It’s your love for each other and the celebration of that love which makes all this possible. We are so thankful to get to be a part of such a special time in your lives! We’ll keep growing and learning and doing everything we can to continue delivering the personalized, elegant and encouraging wedding experience you deserve.

What do you think of the new site? Let us know in the comments!!

https://www.laceyandleephotography.com

26/08/2021

Earlier this year, I helped Pretty Focused rebrand and launch their fun new website. This involved branding their whole course from logo, to icons, to course covers, and more, and I loved creating for this colorful and feminine brand!

Stephanie and Melodee are the founders of Pretty Focused, an online course that teaches women how to master food photography and launch their own businesses as content creators for bloggers. I have seen first hand all of the amazing content they put out and the successful businesses that their students are able to create. It's open for enrollment today, so I thought now was the perfect time to share!

You can check them out at prettyfocused.com ☺

22/12/2020

As so many people do, I always take some time at the end of the year to think about what went well, what didn’t go well, and where I would like to go from here. This year I decided to get a bit personal and share my review publically.

As many of us do, I always take some time at the end of the year to think about what went well, what didn’t go well, and where I would like to go from here. This year, I was inspired by Wandering Aimfully to publish my review publicly. From business to personal, I want to […]

17/11/2020

When it comes to a personal brand, you know you want to end up with something that accurately reflects your true personality. One of the biggest worries I hear from people is that their brand won’t “feel like me.”

The thing is, you are a multi-faceted person. If you’re anything like me, you’re both chic and boho, you value minimalism but also appreciate beautiful ornate designs, you’re super sweet and encouraging but also a fan of “no-bs realness.”

That’s because you’re a real person! And real people have many, many layers. But when it comes to your personal brand, you need to be strategic with how you share yourself and your work with others.

A brand strategy for your personal brand helps you narrow down how you want to present yourself. It’s a plan on how to best develop the reputation you want to build for yourself and your business.

“Brand strategy” is one of those phrases that gets tossed around a lot in the branding and design world. But what does brand strategy actually mean? I’m going to break down the process that I go through with my own clients to help them develop a brand strategy for their creative business. Putt...

22/10/2020

"Because the success of K-pop groups heavily depends on fandom support, “an album is regarded as a present or a service from an entertainer to their fans,” says Kim. Multiple surprises and lottery-style benefits fill up the packages with everything from assorted photocards (a selfie of the artist printed in a 55 x 85 mm size), to stickers and postcards, to slots in fansigns (or virtual calls), and even some innovative goodies, such as a weaving kit or a mini-easel. It’s not uncommon to find fans who collect albums, or who buy many copies of the same release to financially help their favorite groups, enhance their chances for fansign slots, or both."

K-pop encompasses a lot more than just the common label of popular music from South Korea. It’s an entire industry, with productions that range from EDM to acoustic ballads, incorporating even the most unusual genres to the mix (see: reggae; drum ‘n bass). It’s also an industry known for payin...

19/10/2020

Core values are not a description of your work, they’re the underlying beliefs that define HOW you do your work. And when your values overlap with your dream client’s values, you become the irresistible choice in a sea of businesses only talking about what they do, and not how or why they do it.

The other day, I wore one of my favorite bracelets. I’m not big on wearing jewelry, and I don’t buy it often, but what drove me to purchase this particular bracelet was the story behind it. The bracelet is sold by esombo, a business that empowers, educates, and empowers young women in Ghana, Afr...

06/10/2020

Imagine that your next client is a $25,000 dollar client. How would you change your process?How would you dress when you met her? How would you shake her hand? Where would you meet? What would your email signature look like? What would your website look like? How would you welcome them when you “closed the deal?” How would you deliver the final product? I know that I’m not quite ready to implement all the changes that would happen if I was rolling in $25,000 dollar clients, but it made it so much easier to see the improvements I would make right away and the improvements I would want to make later. The goal doesn’t have to be a $25,000 dollar client, but picture your absolute-totally-feels-way-out-of-my-league customer. Then work backwards to think about what it would take to attract such a person.

More on the blog!

The other day, after a long week, I decided that I deserved to get out of the house and do something small to treat myself. So I loaded my toddler into the car and we drove to Target where I could pick up some Starbucks and cross some to-dos off of my list by getting groceries at the same time. This...

30/09/2020

✨ There’s no denying this year has been exhausting, so what keeps you inspired?⁣⁣⁣
⁣⁣⁣
I'm seriously obsessed with getting to know people and helping them share what makes them and their businesses amazing. My work is so fulfilling and it gets my creativity going every time.⁣⁣⁣
⁣⁣⁣
Plus I'm happiest when I'm learning and experimenting with something new (enneagram 7 checking in ✋), and every brand I get to create is like a puzzle to solve! ⁣⁣⁣
⁣⁣⁣
📗What makes you feel most creative? Showit is giving away a free copy of their newest Spark book, a collection of inspirational website designs and creatives (and featuring yours truly!) to spark your own creativity.⁣⁣⁣
⁣⁣⁣
Head to Instagram and tag & 3 friends in the creative business, using the hashtag for a chance to win a free copy of the Spark book!⁣ All details in their bio.

17/09/2020

🌩️ There's a dark side to the online education industry. It can leave us perpetually feeling like someone else has all the answers, like there's a magic rulebook for success that other people have access to and we don't. ⁣⁣
⁣⁣
Even if we don't consciously buy into this, constantly being bombarded with FB ads that tout the perfect "six step system" can seep into our subconscious and cause us to start looking to other people to tell us what to do. ⁣⁣
⁣⁣
Here's the thing, I value online education and mentorship so much. I have made investments (sometimes big ones!) that I can genuinely say were life changing. Don't be afraid to invest with the right experts! The key factor for me is to know exactly what I'm trying to learn or accomplish beforehand, rather than some vague concept of "successful" that I'm trying to reach.⁣⁣
⁣⁣
Please don't take on all the hard work that comes with starting your own business, and then turn around and look for someone else to tell you how to run it.⁣
⁣⁣
YOU are the expert on how you work and the people you serve. YOU are capable of trying new things, experimenting, failing, learning, and trying again. YOU are the boss. Don't you forget it. ✌️

18/08/2020

I can't think of a better way to end the day by celebrating the lovely ladies at Something Beautiful Hair and Makeup and show off launch of their new website! 🚀

✨ Amber and her team provide gorgeous, stress-free hair and makeup services and we wanted to show that off! After working on their original branding a few years ago, it was time to freshen up her website to reflect their current packages highlight just how fun it is to work with their team.
Custom icons, hand-drawn textures, and video by the lovely Sara Bishop Photography really took it to the next level.

Congrats, Amber and team! 🎉

11/08/2020

"You see, this W means everything to me. This W has been the place where people come and feel heard and loved, where we laugh and create, but ultimately it’s where we develop relationships." - ⠀
⠀
✨This is what it's all about. Branding should always start with the heart and "why" behind your business. And when you get clear about the difference you want to make in your industry, and in your world, you can build something truly meaningful. The design is really the cherry on top, a way to invite the right people in to that work. 🍒⠀
⠀
📷: