Heron Design

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Heron Design Creating marketing-based websites and campaigns for small businesses and non-profits since 2001.

19/02/2026

If your client pipeline runs mostly on referrals, you already know the anxiety when they slow down.

I built a free 5-minute quiz to help you figure out what to fix first, so you're not just starting and stopping (and panicking) every few months.

Takes 5 minutes. You get a personalized priorities map instantly.

If you've been wondering why clients aren't finding you the way they should, start here. I'll post the link in the comments.

🌺 Tech Tip: The simplest “funnel” (even without a website) 🌺Remember this? The crucial tool that powered the original ma...
10/02/2026

🌺 Tech Tip: The simplest “funnel” (even without a website) 🌺

Remember this? The crucial tool that powered the original marketing funnel: Meet someone → get their info → follow up.

It's the same idea today, and in some ways it's a lot easier – just send someone to your website opt-in page.

But what if you don’t have a website yet? You can still use marketing technology to build your email list, for free. Here’s how I’d do it:

1) Take your most valuable tip (or most popular piece of content) and turn it into a “quick win” freebie (1-page PDF, short video, or a view-only Google Doc).

2) Create a simple form that collects name + email (Jotform’s free tier works great for this, and you can link directly to the form, no website needed).

3) Set the auto-reply email to deliver the freebie immediately (paste the link right in the email).

4) Connect your form to your email platform so new subscribers automatically get a welcome sequence over a few days. (If your list is small, you can send the emails manually – but automation saves your sanity fast.)

5) Write a one-sentence hook to promote your freebie and use it everywhere: bio, pinned post, comments, email signature. (Don't forget to include the link to the form!)

🌺 Comment “FUNNEL” and I’ll share a simple 7-email welcome sequence outline you can copy.

After 20+ years building custom websites for nonprofits and businesses, I kept hearing the same frustration, especially ...
02/02/2026

After 20+ years building custom websites for nonprofits and businesses, I kept hearing the same frustration, especially from women entrepreneurs:

"I know I need a website, but I can't afford $8,000+ and I don't have 3 months to wait."

So I created something different.

Her Website Launchpad was designed as a supportive space for women solopreneurs who needed a professional website without the overwhelm, the tech chaos, or the premium price tag.
→ Professional starter WordPress site
→ Matches your branding
→ Ready in 7 days
→ $898

I've built this system using everything I learned from 200+ custom websites, just streamlined so it's faster and more affordable. Perfect for coaches, consultants, therapists, attorneys, or anyone who's been putting this off because it felt too expensive or too complicated.

If you've been waiting for the right time to finally get your website done – or you know someone who has – this might be it.

(Link in comments)

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