FrontSide Marketing & Communications

08/08/2018

Some news from FrontSide HQ: we’re shutting it down!

It’s not you; it’s us. We appreciate all of the support from our great clients and our amazing family and friends. We’ve had a great time working with small businesses, non-profits and larger corporations and really getting to know them. We’ve enjoyed connecting with other entrepreneurs and have made some (hopefully) lasting relationships. We’ve shared our love of trivia with you and have been blown away that we’re not the only trivia fanatics out there. Quite simply: we’ve had a blast.

But, it’s time to step back.

As Frank Herbert of Dune fame said, “There is no real ending. It’s just the place where you stop the story.”(Of course, he also came up with “He who controls the spice controls the universe,” so take that as you will.)

Cheers and thanks again!
Julie and Chris

03/08/2018

So, it's been a busy week as you may have noticed from our Facebook silence. But we're back with new trivia! This week's Happy Hour Trivia includes questions about beer, Whitney Houston songs, airport codes and more. (Plus, one of those spelling questions again. Oooh!) Check it out here:

So, it seems that you like Jeopardy facts! Alright, we feel that. We knew we had some things in common. On the heels of last week's Jeopardy fun fact, here's another: while Ken Jennings' record-setting 75-day run on Jeopardy amassed him fame and fortune (to the

27/07/2018

Straight from FrontSide HQ in beautiful Carleton Place, it's Happy Hour Trivia time! (Your definition of happy hour may vary.) Check out this week's trivia, filled with questions about The Police tunes, Daft Punk origins, teeth and more. 😁 Let's go!

Happy Friday and happy Happy Hour Trivia day! You know how Jeopardy contestants are guaranteed to win cash, even if they end the game at $0? Third place gets $1,000, second place earns $2,000 and the winner keeps their accumulated cash. Well, it wasn't always so. In

23/07/2018

We're kicking the week off by sharing this creative ad from Norwegian Air. For flag and geography nerds like us who often catch the wanderlust bug, this ad got us dreaming (which is no doubt the intent!)

Check it out: hidden within Norway's flag, you can find the flags of other countries Norwegian Airlines flies to like France, Thailand, Finland, the Netherlands and Poland.

Where would you go?

20/07/2018

The sun is shining, the birds are singing, the weekend is upon us - everything's a-ok. Let's keep the good vibes coming with this week's dose of Happy Hour Trivia. Test your knowledge on things like Indiana Jones movies, Madonna songs and nursery rhymes. Cheers!

Might as well cue the Kool-Aid Man because ohhhh yeahhhh, it's Friday! Way to make it through another week - and just in time for FrontSide's Happy Hour Trivia, too! (Lucky you!) What better way to gear up for another summer weekend than by testing your

18/07/2018

We've got a pretty great city here.

Our famously bland capital is evolving into one of Canada’s most interesting cities

13/07/2018

Remember Lou Bega? If you do, you may have an easier time on this week's Happy Hour Trivia. Just sayin'. Now ready: 20 fresh trivia questions made just for you.

It's a beautiful summer weekend here where we are, so we'll keep it short and sweet: here are 20 trivia questions for you to try out this week. Time to use those brains and collect knowledge to wow your friends, rivals and anyone in between. Have

12/07/2018

So, England's not going to take the FIFA World Cup home, but British Airways caught the hype and released a very timely ad to the masses.

The boarding pass look has been done, but this one fits in well with the "It's Coming Home" rallying cry that had swept the nation (and called out to fans living away.) It's also chock-full of subtle references: the flight date is the day of the World Cup Final. The 1966 likely refers to the year of England's last success. The South Gate, well, Gareth Southgate is the manager of the England national team.

So while the World Cup isn't heading back to England this year, we think the BA ad is still pretty great. Timely, relevant, simple. Check, check, check.

Fun bonus fact: the "It's coming home" phrase actually stems from the 1996 song "Three Lions" by rock band The Lightning Seeds that was released ahead of that year's Euro tournament that England hosted. Now you know.

12/07/2018

"Knowledge speaks, but wisdom listens." - Jimi Hendrix

Judging by the last Happy Hour Trivia results, we think you've got a pretty good handle on knowledge and wisdom.

Scroll through for more stats.

If you missed it last week, catch it again here: https://gofrontside.com/frontsides-happy-hour-trivia-july-6-2018/

More fresh trivia returns tomorrow!

11/07/2018

We've been so happy to work with Boys and Girls Club of Ottawa to highlight some of the great youth, like Cody, who are part of their programs.

"I’ve been a member here since 2011. I’m currently a staff member. I got employed last summer and I’ve loved it ever since. I hope to further my career with the Boys and Girls Club and be here for a long time. I’ve always wanted to go to college and take Recreation and Leisure, which kind of relates to what I’m doing at the Boys and Girls Club. I hope in the future I can help kids the way I was helped as a kid. I was very shy and it was hard for me to make new friends. Then sports came into my life and it became a lot easier when there was no language barrier, no personal issues. Sports kind of forced you into working with people. Once you join a sport or start going to a Clubhouse, it really starts building relationships, not just for the team season, but for the future. There’s a lot of people I started playing basketball with that I’m still hanging around with today. I grew up literally down the street from here in Debra. Growing up, it was a little hard because you were surrounded by bad influences. The Boys and Girls Club being so close allowed us walk there after school and get out of the neighbourhood and to set us up on the right path and get to know our rights from wrongs. Without the Clubhouse, I probably wouldn’t have as many friends as I have. I definitely wouldn’t have had as many opportunities. I’m grateful for all of the opportunities I’ve had here – I’ve gone to Toronto with the Boys and Girls Club twice, got to go see my first ever Blue Jays game. It’s awesome. We got to go to a suite. A lot of people don’t get to do that. It’d be awesome to go back again and see Kevin Pillar and Justin Smoak." - Cody, 17, Police Youth Centre

06/07/2018

Today feels like a great day to do some trivia, so let's do some trivia. On tap for you this week: questions about scuba, phobias and the thing that PM Justin Trudeau and Snoop Dogg share.

Find it here:

How's your summer going so far? We're loving it and hope you are too. If part of your complete summer includes fresh trivia every Friday, we've got you covered. The hot weather that everyone in North America seems to be having doesn't appear to have melted

05/07/2018

Something neat from The Globe & Mail: they've introduced bite-sized on-page explainers to make their readers' experiences more complete.

These snippets might include a definition of a tricky term or provide a glimpse at how the paper gets its sources.

As the Globe says, it's not about dumbing down the news, but about providing context. For readers, these primers can impart some extra insight while keeping them on the paper's page for longer (and not sending them to another page, like Wikipedia or even a competing news outlet.)

Even non-media companies can learn from this. It has to be expected that your customers have some gaps in their knowledge (we all do), so make sure they have all of the information and context that they need to make an informed purchasing decision.

Read more about the Globe Primers here:

"As a news organization, it's perhaps an opportunity for us to be helping people fill those gaps without forcing them to go to Wikipedia or start Googling things, just to try to get the background they crave on a story."