Para Bellum Public Affairs

29/05/2025

EXCERPT:
US households with more than 125 million people visit Roku’s home screen every day, and most of them are second screening¹ – meaning they’re primed to convert. This is especially true of Gen Z viewers, 90% of whom use a mobile phone or other device while watching TV.²

For mobile marketers, TV streaming offers audience scale and attention on a level they’re used to finding only on social platforms. US households with more than 125 million people visit Roku’s home screen every day, and most of them are second screening¹ – meaning they’re primed to convert....

29/05/2024

PREVIEW:
Comcast’s FreeWheel ad tech unit revealed fresh findings from its Viewer Experience Lab that give content owners and marketers some good news – ads on streaming don’t necessarily hurt consumers’ viewing experience. Still, the results aren’t all positive.

Comcast’s FreeWheel ad tech unit revealed fresh findings from its Viewer Experience Lab that give content owners and marketers some good news – ads on streaming don’t necessarily hurt consume | Fresh findings from a FreeWheel lab study show ads themselves on streaming don’t necessarily hurt ...

23/04/2023

EXCERPT: Before you can take zero-party data and turn it into a winning marketing strategy, though, you’ve got to put in the time to gather it. And capturing zero-party data, as many companies have already begun to discover, requires a deep shift in the way you approach marketing.

Zero-party data removes the guesswork associated with third-party data by getting critical information about preferences and customer intent

28/07/2022

Good decision, but another Disney PR disaster.

The streaming platform Hulu will now accept advertisements on political candidates and issues following backlash from Democratic campaign organizations over it refusing to run ads on midterm electi…

20/07/2022

Losing subscribers for the first time in a decade, Netflix adds ads. Sloppily. 🤔

"We will clear some additional content, but certainly not all of it."

04/07/2022

Happy 4th of July from our team at Para Bellum! 🇺🇸

17/04/2022

Happy Easter from our team! 🐰🐣

01/03/2022

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03/02/2022

From the article:
Democrats’ “voting rights” legislation is finally dead. With the Senate’s failure to end the filibuster, President Biden is unable to achieve his top priority of overruling state election integrity reforms and mandating deeply concerning voting practices nationwide. Yet the president still has a backdoor plan to influence elections. He’s using the vast and powerful federal bureaucracy to register and mobilize voters nationwide.

The death of Democrats’ legislation in Congress is far from the end of the fight to prevent fraud and preserve election integrity. The Biden administration’s attempt to transform the federal bureaucracy into an electoral tool is equally concerning, if not more so.