12/03/2024
There is no better time than NOW to think about sustainable businesses. I came across this article while doing some market research for a new consulting project, where my client, with 25+ years experience in fitness business, is already thinking in new directions for their new franchise.
During our initial discussions, I learned that the 3 years covid situation has caused a series of shut down of gyms and fitness centers in China, even chain brands with dominate market share couldn't survive.
While we can easily put the most blame on Covid, it goes without saying that some businesses were just not built in the right way and when market was 'good' nobody wanted to give it a second thought.
And now the 'happy hours' are over, businesses will need to think more about sustainability and resilience more than ever. Assuming that some old way of doing business is just gone forever.
Time to think, what will the future bring us, and what can we bring to the future?
Finding the right 2024 fitness trends to follow can often be a struggle for businesses. Luckily for you, we have them all right here.