Integress Marketing, Inc.

24/02/2015

Is Progressive's snarky Box-person increasing their brands equity? Hmmmm?

20/02/2015

been away from FB for awhile... from one extreme to another... reengagement begins now!

24/10/2012

Did you know that GREEN facilitates Creative Performance. According to a research study conducted out of the University of Munich. Their team also points out that Green has strong associations with Growth in many cultures... and in this case... a little firm named Integress. Hmmmmm.

27/03/2012

Make your ad visually actionable!
When research subjects were shown a picture of a bowl of yogurt along with a spoon that was on the side matching their dominant hand, they were reported 29% more likely to buy the yogurt. Researchers from Brigham Young and Michigan Universities discovered by placing a spoon where their subjects can readily pick it up made it easier to visualize eating the yogurt, thus heightening their purchase intentions. Food for thought.

17/03/2012

While catching up on the recent news about homeless hotspots and deciding where I stood on the topic, I bumped into this online pic. Do you think this is an ideal way to build awareness? Hmmm.

27/02/2012

If you haven’t seen this yet, it’s a brand logo perspective through the eyes of a five year old. Enlightening and cute.

A fun Sunday project with my daughter on brand logos. Follow me https://twitter.com/ladddesign Song: Eden by Phil Wickham

14/02/2012

Classic Approach to Selling. Just Say it!
Have a Happy St. Valentine's Day!

27/12/2011

The University of Virginia found that happy retail employees led to a per consumer spend increase of $1.43 per visit. So in even in this economy, its best not to worry... just be happy!

27/12/2011

According to a recent study it is speculated that Catholic upbringing instills attitudes and work habits that employers value... and thus Catholic men ages 26 - 34 benefit from an estimated wage premium of 7.1%. Hmmm? It even "pays" to be more like him.

24/12/2011

Wishing Everyone a very Merry Christmas. May your wishes and dreams come true.

24/08/2011

Is this the reason for my hiatus? Social. Is it bad for your health? Hmmm http://t.co/cZLojaV

21/06/2011

A recent Valdosta State University study suggests that a person’s brand preference for soda is not driven through taste, but rather knowledge of a brand. People who were asked to blind taste test Coca-Cola with two other store brands split their preferences evenly – 31% Coke, 33% and 35% for the others. When the samples were identified, 50% said they still preferred Coke! That’s the power of excellent branding!