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Pearmill

Paid Growth Studio. A wholistic growth agency.

15/11/2023

Psssst. Achieving a ROAS of 4x or higher is possible.
Follow our recommendations below to maximize your potential ROAS! 🫡

1. Look for ROAS spikes in your data 🔍
Look for patterns in your data that might be causing spikes, draw conclusions, and make a plan to maximize these spikes!

2. Identify your products/services with higher AOV 📊
Identify your high-revenue products and leverage their sales by putting them into their own campaigns. Dedicate extra time and budget to these campaigns, they are 🔑 in boosting your ROAS.

3. Swap discounts for upsells 📈
Discounts are a great way to boost conversions, but they tend to hurt ROAS by reducing AOV and once the discount ends, a drop in performance follows. Consider product bundles like Kits, or “+ 1 for free” products/services that have mid/high value for the client and low costs to the business!

Continue reading our insider tips on how to achieve a 4x ROAS and continue pushing the bounds here:
https://pearmill.com/blog/how-to-achieve-a-4x-roas-with-your-paid-campaigns

19/10/2023

So, it’s been two years since iOS 14.5 was launched. Now what? 👨‍💻

If you’ve been advertising for a while, you may have noticed the significant shifts in the performance of your ad spend on Meta and other performance-focused ad platforms. If you answered yes, you might also be asking questions like:

❓ Where is the industry headed?
❓ Why is it important to send conversion data to Meta?
❓ What are Meta Pixel and Meta's conversions API? Why should you use both?
❓ How should you implement Meta conversion tracking for your e-commerce shop?

🙋 Luckily we have answers to all of these questions. Find them in our blog: https://pearmill.com/blog/tracking-meta-conversions-2-years-after-ios-privacy-changes-what-we-know

13/10/2023

When choosing a new agency, our advice is to hire them like you would hire a new team member. 🤔💭

Remember that your agency contact is a person just like you - a person that you should enjoy working with. To best ensure they will efficiently help you reach your business goals, we recommend making sure they check off these key points:

Compatibility ✔️ Mutual trust ✔️ Shared understanding ✔️ Effective and open communication ✔️

If they can do that, you're off to a great start. Discover more of our secrets: https://pearmill.com/blog/hire-a-new-agency-like-you-hire-a-new-team-member

11/10/2023

As always, we've been taking note of some eye-catching ads we've been seeing. In issue #81 of our ad creative newsletter, "Middle Parts and Airplane Farts", we discuss the ads that caught our attention and why ✈️💨

Find out more about our ad creative newsletter https://pearmill.com/blog/ad-creative-newsletter-81

03/10/2023

Here, fishy, fishy! 🐟

Since today's average consumer has the attention span of a fish when it comes to paid ads, a good hook goes a long way. 🪝 The hooks you choose can literally make or break your ads.

🎣 We've broken down 6 of the best hooks that have been reeling us in lately. Check out the paid social hooks that feel illegal to know about by reading the full blog: https://pearmill.com/blog/it-should-be-illegal-to-know-about-these-6-paid-social-hooks

29/09/2023

Taking on a new client? It's essential to make a great first impression and set expectations for effective communication between agency and client. 💬

Here's what to do so that your meetings never feel like a waste of time:

🧠 Use common sense. Don’t just pick a random day of the week for a meeting. Go with what works best for your productivity and workflow.

🔑 Productivity is key. Ask yourself what you want to get out of your client meetings in order to set the structure. And always* include an agenda + follow-up notes!

💼 Come prepared. Add timelines to each point, send an agenda the day before, prepare with your team and for the predictable questions.

⏳ Use your time wisely. If you finish early, don't be afraid to end it early. Be direct, honest, and open to feedback.

Read the full blog with all the details https://pearmill.com/blog/how-to-run-a-productive-weekly-meeting-with-your-clients

27/09/2023

hablas español?

Well, based on our research, running multi-language ads will result in:
* Lower CPA's
* Healthier frequency
* Larger Audience
* Healthier conversion rates

How we know this you might ask? One of our clients was battling high frequency with prospective audiences and as a result, experiencing a deteriorating conversion rate. 📉 A solution was needed ASAP.

Our research showed that their content was already culturally representative of the target audience but* we quickly realized that having ads in Spanish could reduce frequency as we would be reaching and engaging with a new audience and could bring performance back - which it did. Muy útil!

Get the rest of our insights by reading the full case study https://pearmill.com/blog/how-spanish-ads-reduced-cpa-by-20-and-connected-with-a-new-audience

25/09/2023

Don't walk, sprint! 🏃🏃‍♀️📈

On September 27th, join our webinar as we present our core growth process–Sprint Planning Model–and how we work with our clients to make the best decisions for their advertising budgets.

Tune-in and take-away:
💸 Why we have a process for managing ad-spend
🔄 Our overall Sprint Planning “loop”: Ideation → Prioritization → Ex*****on → Learnings
🤝 The best practices to follow when building a relationship with your agency

Sign up for the webinar here! https://lu.ma/pearmill-spring-planning-2023

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