Words Plus Design

  • Home
  • Words Plus Design
Website

Words Plus Design Words Plus Design helps businesses and non-profit organizations build their presence through PR strategies. Sign up for the free 12-part PR email course.

If people looked at my business, they would assume I spent an infinite amount of time updating and refining my SEO right...
18/08/2026

If people looked at my business, they would assume I spent an infinite amount of time updating and refining my SEO right down to the cats.txt file. 😂

But instead, I try to focus on the things that will create the biggest impact sooner rather than later.

There is always another SEO tweak you could make.

Another heading to rewrite.

Another technical issue to investigate.

Another keyword to research.

Another robots.txt file to obsess over.

And if you’re not careful, SEO can become a never-ending project instead of something that simply supports your business.

That’s why I created my 15-Minute SEO Routine.

It’s a simple, repeatable system for making steady SEO progress without spending hours every week trying to perfect every little detail.

Because sometimes, doing the essential things consistently is far more useful than trying to do everything.

And right now, you can get my 15-Minute SEO Routine free as part of The Supported Business Bundle, along with paid resources from 25 other contributors covering marketing, messaging, copywriting, systems, productivity, visibility, client experience and more.

If you’re tired of adding more and more tasks to your business, this bundle was created with you in mind.

🎁 Grab the entire bundle free for a limited time. Check out the link in bio.

Most people think SEO is just about satisfying the Google algorithm. But the truth is the algorithm is just the gatekeep...
21/07/2026

Most people think SEO is just about satisfying the Google algorithm. But the truth is the algorithm is just the gatekeeper.

Your customer is the one who decides if you actually get the sale. When I am optimizing e-commerce stores for my clients, I spend a significant amount of time on meta descriptions in Yoast. Why? Because while they don't directly 'rank' you, they are your digital storefront window.

When your link appears on a search results page, that meta description is your one shot to pitch your value, address a pain point, and trigger a click.

SEO isn’t about writing for bots. It’s about writing for your ideal target audience.

If you are tired of doing the 'invisible work' of SEO and want a strategy that actually converts, my monthly SEO and PR subscription service takes the heavy lifting off your plate so you can focus on running your business. DM me to hop on a call.

Tired of the 'create more content' treadmill? I have a confession: when I started, I was creating endless content, but m...
18/07/2026

Tired of the 'create more content' treadmill?

I have a confession: when I started, I was creating endless content, but my growth was stagnant. The real turning point? I stopped trying to do it all alone and started prioritizing visibility through collaboration.

If you feel like you’re being drowned out online, you need a connection strategy. My friend Liz Stapleton has launched her 'Halfway There: Christmas in July' bundle, and it is for anyone wanting to grow through partnerships.

For just $47, you get access to tools like the 'AI Collab Toolkit' and 'Pitch It Up!' to systemize your growth. It's essentially $1,000 worth of resources for less than $50.

Stop exhausting yourself with the content treadmill and start getting in front of audiences that already trust the experts you partner with. The bundle is only available until July 21st! Get in here (affiliate link): https://wordsplusdesign--doublejacksmedia.thrivecart.com/halfway-there-collabs-bundle/

Many people think getting an attractive site with WordPress is too difficult. Not true with the modern themes and block ...
15/07/2026

Many people think getting an attractive site with WordPress is too difficult. Not true with the modern themes and block editor.

Plus, building a professional, high-performing site doesn't require a massive agency budget. I’ve been using the Astra theme for WordPress, and the flexibility makes it possible to get everything perfect without using code. (Well, mostly.)

It’s fully customizable, fast, and optimized for the mobile users who are searching for you right now.

But a beautiful site is only the first step. To truly turn your website into a growth engine, you need a strategy that puts you in front of your ideal customers. Want to bridge the gap between design and discovery? Send me a DM to chat.

For years, SEO was mostly about optimizing what was on your website.Today, search engines and AI platforms are paying in...
31/05/2026

For years, SEO was mostly about optimizing what was on your website.

Today, search engines and AI platforms are paying increasing attention to what happens off your website, such as:

Media mentions
Expert quotes
Podcast appearances
Guest articles
Community discussions

That's why public relations is becoming an important part of online discoverability.

In this week's newsletter, I explore:
🔎 Why PR is essential to modern SEO
📣 Timely media pitch topics you can make this week
đŸ§© Week 2 of the Get Local Media Challenge
📝 My guide for writing press releases journalists actually want to read

One of the biggest opportunities for experts right now is contributing to conversations that are already happening rather than trying to create attention from scratch.

What is one conversation in your industry that people are talking about right now? https://preview.mailerlite.io/preview/219196/emails/188666358245885170

A lot of business owners struggle with visibility, and honestly, it makes sense.So many marketing strategies out there f...
14/05/2026

A lot of business owners struggle with visibility, and honestly, it makes sense.

So many marketing strategies out there feel loud, overwhelming, or completely out of alignment with who we are. Not everyone wants to dance on TikTok or DM strangers all day to grow their business. ✹

The good news? You don’t have to.

That’s why I’m excited to be part of the Confident Visibility Bundle hosted by Jane Mucklow of Picture Your Brand, a visibility and marketing expert who supports quiet, introverted, and overwhelmed business owners. 💛

Inside the bundle, you’ll find 35+ free resources designed to help you:

⭐ Feel more confident showing up
⭐ Find marketing strategies that actually suit you
⭐ Make visibility feel easier and more sustainable

I’ve also contributed my mini-course, Tell Your Authentic Story in a Press Release, where I help you uncover the media-worthy story you already have in your business.
It’s completely free for a limited time, and the bundle closes May 17.

Get access here (affiliate): https://www.pictureyourbrand.co.uk/bundle-shella

09/04/2026

Your business isn’t supposed to stay the same forever. You start with a guess. Then the data starts talking. And suddenly
 you realize you’ve outgrown your original idea. That’s evolution. I went from web design → PR and SEO because the market showed me where I was needed most. If you’re thinking about a rebrand, it means you’re levelling up.

Address


Website

Alerts

Be the first to know and let us send you an email when Words Plus Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Want your business to be the top-listed advertising & marketing company?

Share