Words Plus Design

03/01/2026

2025 was a BIG year for my business ✨

New offers launched. Lessons learned. My email list grew.

But one thing made the biggest difference?

✨ Getting inspired by people who were already where I wanted to be.

If you’re walking into 2026 with big goals, I’ve got something for you 👇
Introducing the Kick Off 2026 Bundle 🎉

A collection of 100+ digital products designed to help you crush your business and personal goals this year.

Inside you’ll find:
✔️ Business growth strategies to launch, grow & scale
✔️ Audience-building tools to get more eyes on your offers
✔️ Templates, planners & goal-setting tools to keep you consistent
✔️ Personal development resources (because your business grows when YOU do)
✔️ And so much more

✨ The best part?

From Jan 3–Jan 13, you can access over 100 of these products for FREE.

There’s also a premium upgrade for just $38, packed with products valued at $97+ each. Even grabbing a couple makes it more than worth it.

If 2026 is your year to grow, start strong 💪

👉 Grab the Kick Off 2026 Bundle now: https://wordsplusdesign--catgriffin.thrivecart.com/kick-off-2026-bundle/

30/12/2025

If 2025 didn’t go according to plan, you’re not alone.

For many business owners, this year felt like a roller coaster. With everything happening globally, even solid businesses found that staying consistent took more effort than usual.

What made the difference?

Not working harder, but working with better systems.

When your workflows are integrated, it becomes easier to show up consistently and be intentional about where your energy goes. That’s why I’m genuinely excited to be part of the Finish & Fire Up Business Bundle.

This isn’t a “download everything and forget it” situation.

For 21 days, the bundle runs as a guided experience, with one business featured each day sharing a practical resource you’ll actually use.

Inside, you’ll find:

• Tools to wrap up loose ends
• Systems to reduce chaos going forward
• Templates that remove decision fatigue
• Structure that supports momentum (without burnout)

December brings chaos. January brings pressure.

This bundle is the bridge between the two.

✨ My contribution, Write Your Press Release in 3 Hours, helps you get media-ready this week so you can increase visibility, reach new audiences, and show up as the expert.

Access closes January 16.

Get the bundle here: https://bettinawiesen.com/finish-and-fire-up-business-bundle-2025-registration?am_id=shella2025

05/11/2025

A zero-click search is when someone finds the answer they need directly on Google’s results page without clicking any links.

Think featured snippets, “People also ask,” or AI overviews.
No click… but plenty of visibility.

When your content shows up there, it tells Google (and users):
✅ You’re a trusted authority
✅ Your content is clear, credible, and well-structured
✅ You’re top-of-mind — even without the click

So yes, it might not send traffic right away,
but it builds awareness and credibility,
and that’s what leads to clicks later.

04/11/2025

In the age of AI, how people talk about you matters.

Search engines aren’t just pulling keywords anymore. They’re reading sentiment.

AI overviews and summaries reflect how your brand is perceived across articles, reviews, and media mentions.

That means your PR directly impacts your SEO.
When your brand earns positive coverage, those signals get baked into what AI surfaces about you.

If you’re only optimizing your website and ignoring your reputation, you’re leaving visibility on the table.

That’s why modern SEO isn’t complete without PR.
Visibility + credibility = real authority.

23/10/2025

20/10/2025

A client once asked me why I was doing keyword research when they’d “already done their SEO.”

But here’s the thing. SEO isn’t a box you check once and move on.
Search trends change. Competitors publish new content. Algorithms evolve.

To stay visible, your site needs:
🔹 Fresh, optimized content
🔹 Ongoing backlink building
🔹 Regular technical maintenance

Treat SEO like a system, not a project. That’s how you stay on top of search results instead of slowly disappearing from them.

17/10/2025

Are you treating SEO like a one-time expense?

12/10/2025

Your competitors are doing you a favour, if you know where to look. 👀

Here are 5 ways competitor research can improve your SEO:
1️⃣ Identify top keywords
2️⃣ Analyze backlinks
3️⃣ Fill content gaps
4️⃣ Improve site structure & UX
5️⃣ Discover popular content formats

Remember that it’s not about imitation. It’s about insight. Take notes, improve, and watch your visibility grow.

09/10/2025

Getting featured by the media may seem difficult, but it pays off with increased credibility, higher conversions, and long-term visibility.

Here’s a 5-step action plan to help you earn at least one media mention per month:
1️⃣ Define your message
2️⃣ Choose the right platform
3️⃣ Write your press release (I teach this in my “Write Your Press Release in 3 Hours” workshop)
4️⃣ Personalize your pitch
5️⃣ Follow up

Start with one small, consistent action and watch your visibility grow.

➡️ Save this post and check out my workshop if you want help structuring your first press release.

07/10/2025

Answer these two questions honestly:
🔹 How are people finding you every day?
🔹 How are you converting that traffic into clients?

If either question made you pause… it’s time to talk PR.

PR iprovides visibility with purpose. No spaghetti marketing here. My monthly PR service helps you get featured, build credibility, and attract the right kind of traffic that actually converts.

If you’re interested in exploring a personalized strategy, get in touch to book a free strategy call.