26/10/2023
In hindsight a stupid idea, but never the less, its done now but around 2 months ago i 301 redirected the root of my website to an inner page that used to redirect from inner to root.
so to summarise:
Original redirect: hxxps://mydomain.com/service-keyword-city 301 redirected to hxxps://mydomain.com
Changed to: hxxps://mydomain.com 301 redirected to
The actual page that was on the root of the domain was used for the destination (so all links, images, text, headings,
title etc was all the same). So on page NOTHING changed other than the path was no longer the root domain
Now why did i do this you say... Well the reason was because for all my service offerings on the website, they all have their own page with their own keyword clusters which each respective page ranks for in google.
1. Implement 301 redirect
keeping the page and content the same
2 . let google re-write the URL for the keywords ranking in its index from root to inner service page
3. build more links to the mydomain.com/service-keyword-city page
4. re-point relevant links that currently point to my home page to the new inner page (leaving links that should point to the root in situ).
So 2 months on everything was great and going to plan - every page on my website was correctly ranking for it respective keyword clients for the respective service offering.
Now was the final part of the plan - design a new home page with fresh content, images using H1,2,3 headings Meta Title etc more focused to our general serviced offerings and our brand name.
The home page was re-designed to be the a hub page summarising and linking out to all core service pages (still with 800 words of content).
So, since the 301 was removed, the root home page was re-indexed with the new home page content and the inner page hxxps://mydomain.com/service-keyword-city also stayed indexed as it was - so now we have 2 pages instead of the 1. This is great, all as planned.
I use SERP book to monitor all of my keyword ranking positions, this enabled me to check all keywords that the inner page was ranking for. in terms of top 20 websites ranking for each keyword since the past few weeks have been the same - it is just my website that appears to have dropped out of its arse for the keywords. I thought maybe the google core update may have caused this, but given all the data i have from competitors ranking for the same keywords, there was not really much if anything of a shuffled in the past few weeks.
My question here really is, has anyone done something similar before and/or is it not unreasonable to assume that google will take time to "re-calculate" the "restructure" i have created thus requiring time to process the new signals since the 301 was removed resulting in 2 separate "non-competing" pages?
So that's nearly 900 words or waffle, if you have managed to bear with me and reach this point, i very much appreciate it!
thanks!
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