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When Pixels Fly Be chosen before the first sip.

Perception-first visual systems for premium craft beverage brands โ€” designed to signal quality, protect pricing, and earn recognition at first glance.

โค๏ธ Happy Valentine's Day! Today marks the release of something very special from ๐—ž๐—ฟ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—•๐—ฒ๐—ฟ๐—ฟ๐˜† ๐—™๐—ฎ๐—ฟ๐—บ๐˜€.The ๐‘ฒ๐’Š๐’๐’ˆ ๐’๐’‡ ๐‘ฏ๐’†๐’‚๐’“๐’•๐’” ๐‘ท...
14/02/2026

โค๏ธ Happy Valentine's Day! Today marks the release of something very special from ๐—ž๐—ฟ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—•๐—ฒ๐—ฟ๐—ฟ๐˜† ๐—™๐—ฎ๐—ฟ๐—บ๐˜€.

The ๐‘ฒ๐’Š๐’๐’ˆ ๐’๐’‡ ๐‘ฏ๐’†๐’‚๐’“๐’•๐’” ๐‘ท๐’๐’“๐’•๐’๐’† was created in honour and memory of Tanner, whose love of playing cards inspired both the name and the story behind this release. It was truly an honour to design the label for a wine that carries so much meaning for the family.

If youโ€™re visiting this Valentineโ€™s Day weekend, Krause Berry Farms will be offering ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—ฟ๐˜† ๐˜๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด๐˜€ of the newly released King of Hearts Portoe on February 14th and 15th, with bottles available at 14% off in celebration of the release.

A beautiful way to spend the weekend, and a very heartfelt release to experience in person. โค๏ธ

This article is about why exceptional products donโ€™t always get a fair first read.
09/02/2026

This article is about why exceptional products donโ€™t always get a fair first read.

Youโ€™ve done everything right. Your beverage product is exceptional.

A winery I work with purchased ad space in Edible Vancouver.The ad didn't just get placed. The magazine reached out and ...
20/01/2026

A winery I work with purchased ad space in Edible Vancouver.

The ad didn't just get placed. The magazine reached out and upgraded it to a larger size at no extra charge.

Why?

Because the work didn't just look goodโ€”it felt ๐™ž๐™ฃ๐™š๐™ซ๐™ž๐™ฉ๐™–๐™—๐™ก๐™š.

It reflected presence. Confidence. Identity.

It stood out to readersโ€”and editors alike.

That kind of brand visibility isn't about aesthetics.
๐—œ๐˜๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฒ๐—พ๐˜‚๐—ถ๐˜๐˜†.

It opens doors you didn't knock on.
It earns placement you didn't pitch.
It puts your wine in rooms that weren't taking calls.

And suddenly, you're not asking to be noticed.
๐—ฌ๐—ผ๐˜‚๐—ฟ๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ.

This is what happens when you stop playing in the middle.

When your brand becomes a mirror of your product's qualityโ€”and your business's future.

Quiet power. Unmistakable presence.

Congrats to Seven ๐—ฆ๐˜๐—ผ๐—ป๐—ฒ๐˜€ ๐—ช๐—ถ๐—ป๐—ฒ๐—ฟ๐˜† ๐—•๐—– for letting their brand show up as exceptional as their wine tastes.

๐™‹๐™ช๐™—๐™ก๐™ž๐™จ๐™๐™š๐™™ ๐™ž๐™ฃ ๐™€๐™™๐™ž๐™—๐™ก๐™š ๐™‘๐™–๐™ฃ๐™˜๐™ค๐™ช๐™ซ๐™š๐™ง (January issue

๐——๐—ฟ๐˜† ๐—๐—ฎ๐—ป๐˜‚๐—ฎ๐—ฟ๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ป๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜๐—ผ ๐—บ๐—ฒ๐—ฎ๐—ป ๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜.

Itโ€™s about drinking with intention.
Choosing quality over quantity.
And supporting local wineries creating superior wines, close to home.

Youโ€™ll find Seven Stones Estate Winery's ad appearing in the current edition of ๐—˜๐—ฑ๐—ถ๐—ฏ๐—น๐—ฒ ๐—ฉ๐—ฎ๐—ป๐—ฐ๐—ผ๐˜‚๐˜ƒ๐—ฒ๐—ฟ โ€” a quiet celebration of thoughtful choices.

When you do pour a glass, make it worth the moment. ๐Ÿท

Explore our wines
sevenstones.ca

Edible Vancouver & Wine Country Independent Winegrowers

Lately, Iโ€™ve been exploring visual language that leans into pause, anticipation, and understatement.
07/01/2026

Lately, Iโ€™ve been exploring visual language that leans into pause, anticipation, and understatement.

๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ ๐—ฑ๐—ผ๐—ป๐˜ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฝ๐—น๐—ฎ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป.Sometimes the most effective storytelling happens when an image sim...
19/12/2025

๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ ๐—ฑ๐—ผ๐—ป๐˜ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฝ๐—น๐—ฎ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป.
Sometimes the most effective storytelling happens when an image simply holds a moment โ€” inviting the viewer to step into it rather than telling them what to think.

This is an example of editorial-style visual storytelling, designed to evoke a feeling first and brand recall second.

Itโ€™s a quieter approach, but one that tends to linger. โ€” ๐—ช๐—ต๐—ฒ๐—ป ๐—ฃ๐—ถ๐˜…๐—ฒ๐—น๐˜€ ๐—™๐—น๐˜†





16/12/2025

This clip is part of a ๐—ฏ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ธ๐—ฒ ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐˜€๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ built around a real-life winery dog โ€” an Australian Labradoodle whose posts already outperform standard content.

By animating a familiar brand personality, ๐™ฌ๐™š ๐™š๐™ก๐™š๐™ซ๐™–๐™ฉ๐™š๐™™ ๐™š๐™ฃ๐™œ๐™–๐™œ๐™š๐™ข๐™š๐™ฃ๐™ฉ ๐™š๐™ซ๐™š๐™ฃ ๐™›๐™ช๐™ง๐™ฉ๐™๐™š๐™ง while creating a scroll-stopping moment that breaks from traditional editorial product imagery. The series approach also allows the brand to stay cohesive across the season, rather than relying on one-off holiday posts.

At ๐—ช๐—ต๐—ฒ๐—ป ๐—ฃ๐—ถ๐˜…๐—ฒ๐—น๐˜€ ๐—™๐—น๐˜†, I help beverage brands use motion and storytelling to add warmth, personality, and momentum to their seasonal campaigns โ€” without losing their premium feel.

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๐—ข๐—ป๐—ฒ ๐—ฏ๐—ผ๐˜๐˜๐—น๐—ฒ.๐—ง๐˜„๐—ผ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ๐—น๐˜† ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ๐˜€ โœจIt always amazes me how dramatically a product transforms when the lighting,...
02/12/2025

๐—ข๐—ป๐—ฒ ๐—ฏ๐—ผ๐˜๐˜๐—น๐—ฒ.
๐—ง๐˜„๐—ผ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ๐—น๐˜† ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ๐˜€ โœจ

It always amazes me how dramatically a product transforms when the lighting, mood, and styling shift around it. The story changes โ€” instantly.

Iโ€™ve been exploring these โ€œsplit-worldโ€ visuals to show just how powerful intentional creative direction can be. Same bottleโ€ฆ entirely new experience.

More experiments coming soon.





19/11/2025

From sketch โžœ to finished visual โœจ
Exploring how simple ideas evolve into polished, cinematic product shots.

๐—Ÿ๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฒ ๐—ต๐—ฒ๐—ฎ๐˜ƒ๐˜† ๐—น๐—ถ๐—ณ๐˜๐—ถ๐—ป๐—ด. Because when your imagery is strong enough to stop the scroll, everything else ge...
18/11/2025

๐—Ÿ๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฒ ๐—ต๐—ฒ๐—ฎ๐˜ƒ๐˜† ๐—น๐—ถ๐—ณ๐˜๐—ถ๐—ป๐—ด. Because when your imagery is strong enough to stop the scroll, everything else gets easier.

Thatโ€™s the direction my work has been moving toward โ€” visuals that donโ€™t just โ€œshowโ€ a product, but create a feeling, spark curiosity, and elevate the brand behind it.

Hereโ€™s to bold ideas, immersive stories, and visuals that work as hard as you do.

30/08/2025
30/08/2025

COMING SOON ... LENS & LATHE

Lens & Lathe features the work of local landscape photographer Greg Reely and the unique wood turning pieces of Keremeos based artisan Dave Brewin

Shop opens on Wednesday, September 3rd at 10:00am
Gallery Hours: Tuesday to Saturday 10:00am to 3:00pm

29/08/2025

โ˜€๏ธThe September long weekend is here โ€” and the Similkameen is ready to welcome you!

From boutique wineries and cideries to the artistry of Sharpeโ€™s Distillery, the members of the Similkameen Independent Winegrowers invite you to sip, savour, and explore. With beautiful weather ahead, itโ€™s the perfect time to tour our valley and discover the flavours that make this place so special.
โœจ๐™Ž๐™š๐™š ๐™ฉ๐™๐™š ๐˜ฝ๐™š๐™–๐™ช๐™ฉ๐™ฎ ๐™๐™–๐™จ๐™ฉ๐™š ๐™ฉ๐™๐™š ๐™Ž๐™ž๐™ข๐™ž๐™ก๐™ ๐™–๐™ข๐™š๐™š๐™ฃ

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