When Pixels Fly

14/02/2026

❤️ Happy Valentine's Day! Today marks the release of something very special from 𝗞𝗿𝗮𝘂𝘀𝗲 𝗕𝗲𝗿𝗿𝘆 𝗙𝗮𝗿𝗺𝘀.

The 𝑲𝒊𝒏𝒈 𝒐𝒇 𝑯𝒆𝒂𝒓𝒕𝒔 𝑷𝒐𝒓𝒕𝒐𝒆 was created in honour and memory of Tanner, whose love of playing cards inspired both the name and the story behind this release. It was truly an honour to design the label for a wine that carries so much meaning for the family.

If you’re visiting this Valentine’s Day weekend, Krause Berry Farms will be offering 𝗰𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝘁𝗮𝘀𝘁𝗶𝗻𝗴𝘀 of the newly released King of Hearts Portoe on February 14th and 15th, with bottles available at 14% off in celebration of the release.

A beautiful way to spend the weekend, and a very heartfelt release to experience in person. ❤️

09/02/2026

This article is about why exceptional products don’t always get a fair first read.

You’ve done everything right. Your beverage product is exceptional.

20/01/2026

A winery I work with purchased ad space in Edible Vancouver.

The ad didn't just get placed. The magazine reached out and upgraded it to a larger size at no extra charge.

Why?

Because the work didn't just look good—it felt 𝙞𝙣𝙚𝙫𝙞𝙩𝙖𝙗𝙡𝙚.

It reflected presence. Confidence. Identity.

It stood out to readers—and editors alike.

That kind of brand visibility isn't about aesthetics.
𝗜𝘁𝘀 𝗮𝗯𝗼𝘂𝘁 𝗲𝗾𝘂𝗶𝘁𝘆.

It opens doors you didn't knock on.
It earns placement you didn't pitch.
It puts your wine in rooms that weren't taking calls.

And suddenly, you're not asking to be noticed.
𝗬𝗼𝘂𝗿𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲𝗿𝗲.

This is what happens when you stop playing in the middle.

When your brand becomes a mirror of your product's quality—and your business's future.

Quiet power. Unmistakable presence.

Congrats to Seven 𝗦𝘁𝗼𝗻𝗲𝘀 𝗪𝗶𝗻𝗲𝗿𝘆 𝗕𝗖 for letting their brand show up as exceptional as their wine tastes.

𝙋𝙪𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙞𝙣 𝙀𝙙𝙞𝙗𝙡𝙚 𝙑𝙖𝙣𝙘𝙤𝙪𝙫𝙚𝙧 (January issue

𝗗𝗿𝘆 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝗱𝗼𝗲𝘀𝗻𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗺𝗲𝗮𝗻 𝗴𝗼𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁.

It’s about drinking with intention.
Choosing quality over quantity.
And supporting local wineries creating superior wines, close to home.

You’ll find Seven Stones Estate Winery's ad appearing in the current edition of 𝗘𝗱𝗶𝗯𝗹𝗲 𝗩𝗮𝗻𝗰𝗼𝘂𝘃𝗲𝗿 — a quiet celebration of thoughtful choices.

When you do pour a glass, make it worth the moment. 🍷

Explore our wines
sevenstones.ca

Edible Vancouver & Wine Country Independent Winegrowers

07/01/2026

Lately, I’ve been exploring visual language that leans into pause, anticipation, and understatement.

19/12/2025

𝗦𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝗱𝗼𝗻𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗻𝗲𝗲𝗱 𝗮𝗻 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻.
Sometimes the most effective storytelling happens when an image simply holds a moment — inviting the viewer to step into it rather than telling them what to think.

This is an example of editorial-style visual storytelling, designed to evoke a feeling first and brand recall second.

It’s a quieter approach, but one that tends to linger. — 𝗪𝗵𝗲𝗻 𝗣𝗶𝘅𝗲𝗹𝘀 𝗙𝗹𝘆

16/12/2025

This clip is part of a 𝗯𝗲𝘀𝗽𝗼𝗸𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗿𝗶𝗲𝘀 built around a real-life winery dog — an Australian Labradoodle whose posts already outperform standard content.

By animating a familiar brand personality, 𝙬𝙚 𝙚𝙡𝙚𝙫𝙖𝙩𝙚𝙙 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙚𝙫𝙚𝙣 𝙛𝙪𝙧𝙩𝙝𝙚𝙧 while creating a scroll-stopping moment that breaks from traditional editorial product imagery. The series approach also allows the brand to stay cohesive across the season, rather than relying on one-off holiday posts.

At 𝗪𝗵𝗲𝗻 𝗣𝗶𝘅𝗲𝗹𝘀 𝗙𝗹𝘆, I help beverage brands use motion and storytelling to add warmth, personality, and momentum to their seasonal campaigns — without losing their premium feel.

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02/12/2025

𝗢𝗻𝗲 𝗯𝗼𝘁𝘁𝗹𝗲.
𝗧𝘄𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗼𝗿𝗹𝗱𝘀 ✨

It always amazes me how dramatically a product transforms when the lighting, mood, and styling shift around it. The story changes — instantly.

I’ve been exploring these “split-world” visuals to show just how powerful intentional creative direction can be. Same bottle… entirely new experience.

More experiments coming soon.

19/11/2025

From sketch ➜ to finished visual ✨
Exploring how simple ideas evolve into polished, cinematic product shots.

18/11/2025

𝗟𝗲𝘁 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝗱𝗼 𝘁𝗵𝗲 𝗵𝗲𝗮𝘃𝘆 𝗹𝗶𝗳𝘁𝗶𝗻𝗴. Because when your imagery is strong enough to stop the scroll, everything else gets easier.

That’s the direction my work has been moving toward — visuals that don’t just “show” a product, but create a feeling, spark curiosity, and elevate the brand behind it.

Here’s to bold ideas, immersive stories, and visuals that work as hard as you do.

30/08/2025

30/08/2025

COMING SOON ... LENS & LATHE

Lens & Lathe features the work of local landscape photographer Greg Reely and the unique wood turning pieces of Keremeos based artisan Dave Brewin

Shop opens on Wednesday, September 3rd at 10:00am
Gallery Hours: Tuesday to Saturday 10:00am to 3:00pm

29/08/2025

☀️The September long weekend is here — and the Similkameen is ready to welcome you!

From boutique wineries and cideries to the artistry of Sharpe’s Distillery, the members of the Similkameen Independent Winegrowers invite you to sip, savour, and explore. With beautiful weather ahead, it’s the perfect time to tour our valley and discover the flavours that make this place so special.
✨𝙎𝙚𝙚 𝙩𝙝𝙚 𝘽𝙚𝙖𝙪𝙩𝙮 𝙏𝙖𝙨𝙩𝙚 𝙩𝙝𝙚 𝙎𝙞𝙢𝙞𝙡𝙠𝙖𝙢𝙚𝙚𝙣

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