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Here are four for managing video content marketing for Avid's LinkedIn, Facebook, Instagram and Twitter accounts: Ultima...
20/05/2020

Here are four for managing video content marketing for Avid's LinkedIn, Facebook, Instagram and Twitter accounts: Ultimately, it's most important to remember that social media--as well as how video is used, created and shared on it--is evolving.

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more. Most social media managers know they must incorporate visual content into their plans. Dynamic videos and video ...

Not only has the content performed strongly but our audience now realizes the brand has genuine interest in supporting t...
19/05/2020

Not only has the content performed strongly but our audience now realizes the brand has genuine interest in supporting them at this time.

In a field which demands strategic flexibility and an ever evolving expertise based on channel and vendor enhancements, social media strategy is proving to be more v

To help brands communicate better, Twitter recently released a report based on user survey results that examines audienc...
18/05/2020

To help brands communicate better, Twitter recently released a report based on user survey results that examines audience behavior during this time.

When times are tough, it’s common for brands to struggle with what to say on social media. Here are some guidelines to help inform your social media strategy in the wake of COVID-19.

17/05/2020

Complaining about Facebook not making sales is like being upset at your cat for not playing fetch -- it's simply not his job.

I still hear many travel professionals complaining they don’t “make sales” from their website or their social media efforts. For some inexplicable reason, digital efforts like social media marketing take the brunt force of a lot of misplaced expectations. In a correctly understood marketing ca...

This pandemic has been scary and many people are looking for people to trust, like the influencers that they follow. ...
16/05/2020

This pandemic has been scary and many people are looking for people to trust, like the influencers that they follow.

Has your industry taken a major hit because of coronavirus? Here are 7 reasons why leveraging influencer marketing can help your brand succeed during these tough times.

For a startup, social media marketing has many advantages.
15/05/2020

For a startup, social media marketing has many advantages.

The coronavirus outbreak has changed the world as we know it. By March 20, 2020, the World Health Organization reported 209,839 confirmed cases and 8,778 deaths due to the pandemic.  Healthcare providers and government agencies...read more

"All social apps have reported increased usage and engagement -- and again, given that we're all locked in our homes, an...
14/05/2020

"All social apps have reported increased usage and engagement -- and again, given that we're all locked in our homes, and looking for a means to stay connected with the outside world, that comes as little surprise."

While many businesses have shut their doors and a whole bunch of folks are out of work, this has given…

Try to offer value where it's possible, create quality content, communicate with your followers, answer their comments, ...
13/05/2020

Try to offer value where it's possible, create quality content, communicate with your followers, answer their comments, and likes -- interact.

Principles of Influence to Use in Social Media Marketing By Dana Kachan - April 23, 2020 0 1,448 views Tweet Illustration by Julia Hanke for Fireart Studio The sun is twisting around the sun sooner. The number of online conversations happening on social media is growing every single minute. The worl...

Best Buy stole a page out of Microsoft's playbook when it posted a message from CEO, Corie Barry, this week that was ini...
12/05/2020

Best Buy stole a page out of Microsoft's playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees.

As the COVID-19 outbreak spread last month, I noticed there seemed to be two kinds of brands. Those who went…

Amidst all these, assuming that these companies are taking care of their people, the brands are supporting their employe...
11/05/2020

Amidst all these, assuming that these companies are taking care of their people, the brands are supporting their employees and as soon as the world recovers from this crisis, they would have to make up for the losses and compensate in sales.

Most people are spending so much time on social media during the world-wide lockdowns and it has been such a polarizing topic if marketing efforts should cease for such non-essential products. For at least a month now, the coronavirus crisis has shut down almost every industry in most countries acro...

Some brands warm up potential Twitter leads by incentivizing their followers to subscribe to their email list to receive...
05/04/2020

Some brands warm up potential Twitter leads by incentivizing their followers to subscribe to their email list to receive exclusive content or download a lead magnet.

Twitter fits into your marketing strategy, but how do Twitter DMs fit into your strategy? In this guide, we'll cover how to DM on Twitter as part of your

Even if you're light on branded content, resharing content from other industry experts, trade publications and clients i...
04/04/2020

Even if you're light on branded content, resharing content from other industry experts, trade publications and clients is a simple way to show that your agency has its finger on the pulse.

Agencies are brands too: Lead by example and incorporate social into agency marketing efforts, just as you might advise your clients to do.

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