Secret Sushi, Inc.

15/10/2024

Is AI in marketing a game-changer or ethical minefield?

Think about the countless hours spent on repetitive tasks, sifting through data, and crafting strategies from scratch. Imagine leveraging AI to streamline these processes and elevate your marketing effectiveness. This isn’t just about doing the same old thing faster; it’s about reimagining what’s possible. Maybe you don't have to imagine. You're like us, already taking advantage of AI wherever possible to supercharge your work.

In the allure of AI's shininess, it's easy to get caught up in its capabilities and overlook the important responsibility of handling customer data ethically, as the magic of these tools can sometimes overshadow our duty to protect privacy and trust.

Artificial Intelligence (AI) advances are not just a glimpse of what's to come—they're revolutionizing how we operate today. For marketers, this shift presents extraordinary opportunities for efficiency and critical ethical challenges if not approached thoughtfully.

In a recent podcast episode, Adam had a chance to discuss this with Buddy Waddington, the Principal Technologist, Insights, and AI at Sprinklr. We dove deep into the nuances of AI in marketing, both the opportunities and the responsibilities.

Link to the full interview

In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how gen...

10/10/2024

This was such an interesting conversation. In my latest episode of Marketing in the Raw, I talk with Chuck Moxley, the VP of marketing at Blue Triangle.

Chuck shares his journey from computer science to becoming a leader in B2B SaaS marketing, including how curiosity and adaptability have been crucial in his success.

He shares how ungated content boosted his inbound demo requests by 265%, and the value of zero-click content in enhancing audience engagement.

Watch the video on Youtube: https://youtu.be/2T8OFUXXJcU?si=AQlV6CboJLV8HOyj

👂🏽 Subscribe to Marketing in the Raw where you listen to podcasts ------------------------------------
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-raw-with-adam-helweh/id1495703834?uo=4
• Spotify: https://open.spotify.com/show/4cKWofTdstxxIv0mwjpWK6
• Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMjExMTkwL3BvZGNhc3QvcnNz
• Overcast: https://overcast.fm/itunes1495703834/marketing-in-the-raw-with-adam-helweh
• Pocket Casts: https://pca.st/kyeedq46
• RadioPublic: https://radiopublic.com/marketing-in-the-raw-with-adam-he-Gb4B0g

In this episode, Adam Helweh sits down with Chuck Moxley, marketing expert and co-author of An Audience of One. Chuck shares his journey from computer scienc...

04/10/2024

We surveyed marketing executives from 100+ B2B tech & SaaS companies to uncover the most effective strategies for converting website visitors into sales-qualified leads.

Dig into the takeaways and insights here: https://secretsushi.com/driving-lead-generation-in-2025.../

Want a sneak peek?

Here are some key observations regarding smaller company sizes:

50 or fewer employees-----------------------
• These smaller companies often focus on cost-effective strategies like content marketing, SEO, and social media.
• Many mention the importance of networking and word-of-mouth referrals.
• There's a trend towards exploring new, emerging channels or tactics to gain a competitive edge.
• Several mention plans to develop partnerships or affiliate marketing programs.
51-200 employees-----------------------
• There's a more diverse mix of marketing channels being used.
• Many are investing in marketing automation and lead nurturing processes.
• There's often a focus on scaling up successful strategies from their earlier growth stages.
• Several mention developing more sophisticated content marketing strategies, including thought leadership initiatives.
-----------------------
Much more to dig into. Check it out below.

Discover top B2B SaaS lead generation strategies for 2025 with insights from 100+ tech companies. Learn how to drive conversions using Google Ads, LinkedIn, and organic search.

03/10/2024

Imagine transforming tedious tasks into opportunities for strategic brilliance. Generative AI is changing the game for marketers. Curious how?

Full Episode here: https://youtu.be/fDxOHj-A9ss?si=h9NMXpdYXe1WDBOV

02/10/2024

In the latest episode of Marketing in the Raw, I talk with Sprinklr's Global Principal Technologist for insights and AI, Buddy Waddington.

We discuss how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the human touch, the importance of responsible AI use, and the future of marketing in an AI-driven world.

https://www.youtube.com/watch?v=fDxOHj-A9ss&t=355s

You can also listen on Apple Podcastcasts, Spotify, and anywhere else you listen to podcasts.

In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how gen...

03/04/2024

Our very own Deeanna Rodela was featured in CallRail's article celebrating Women in Agencies. She constantly pushes boundaries in the best of ways and serves as a cornerstone for both the team and the clients under her care.

Discover more about her and her story in the video below. Appreciation to CallRail for featuring her in the interview.

Congratulations to her and other influential women who positively impact the marketing industry! 🎉👩💼

02/04/2024

"Every retailer and food company is now moving into the wellness space." Listen to this entire episode of for more on marketing and the wellness tech industry: https://secretsushi.com/how-wellness-technology-reveals-where-customers-heads-really-are-featuring-jeremiah-owyang-ep-22/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Secret%20Sushi%2C%20Inc%2E

16/03/2024

We could argue that consumers are changing their behavior – like shouting to an empty room that they need something – because technology is changing first...but emerging tech could turn this on its head.

We are seeing a movement towards a deeper understanding of how consumers behave, and the business world around us is adapting directly to the individual.

15/03/2024

Digital experiences and connected technology give businesses opportunities to market differently in a much more personalized, bespoke way. It helps mitigate risks and decreases client acquisition costs. Here’s how:

We are seeing a movement towards a deeper understanding of how consumers behave, and the business world around us is adapting directly to the individual.

13/03/2024

In this episode of , Robert Rose breaks down how a strategic content function operates in a way that scales. Listen to the full episode now: https://secretsushi.com/two-lies-and-a-truth-about-content-marketing-and-making-it-truly-profitable-featuring-robert-rose-ep-3/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Secret%20Sushi%2C%20Inc%2E

24/02/2024

According to Robert Rose, savvy CEOs will adopt a philosophy that encourages content strategy to lead the business rather than follow behind and simply react to and support what’s already happening. Check it out:

Your content strategy needs to be concise, clear, and creative. It should align with the overall goals of your company. But how do you do that effectively?