Analytics That Profit

26/08/2026

This session covers the fundamentals of using Google Analytics 4 for small business growth, including installation, key metrics interpretation, and leveraging data for marketing optimization. Participants will learn how to track website traffic sources, measure marketing ROI (Return on Investment), understand user behavior, and utilize AI to analyze Google Analytics data, ultimately improving their website performance and search engine visibility.

Instructor: Phil Wiseman, Founder of Analytics That Profit which is certified in Google Analytics and is a Certified HubSpot Solutions Provider, and a Databox Premier Partner.

This session covers the fundamentals of using Google Analytics 4 for small business growth, including installation, key metrics interpretation, and leveraging data for marketing optimization. Participants will learn how to track website traffic sources, measure marketing ROI (Return on Investment),....

25/08/2026

𝐁𝐞𝐬𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐩𝐡𝐨𝐧𝐞 𝐜𝐚𝐥𝐥.

A commercial electrician we did a website refresh for last year called this morning. They just landed one of the biggest deals in company history — and 𝙝𝙚𝙧𝙚'𝙨 𝙩𝙝𝙚 𝙥𝙖𝙧𝙩 𝙄 𝙡𝙤𝙫𝙚: 𝙩𝙝𝙚 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙛𝙤𝙪𝙣𝙙 𝙩𝙝𝙚𝙢 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙖𝙣 𝙞𝙣𝙩𝙚𝙧𝙣𝙚𝙩 𝙨𝙚𝙖𝙧𝙘𝙝. 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙨𝙩𝙖𝙩𝙚. 𝙉𝙤 𝙧𝙚𝙛𝙚𝙧𝙧𝙖𝙡. 𝙏𝙝𝙚𝙮 𝙧𝙚𝙖𝙙 𝙖 𝙥𝙖𝙜𝙚 𝙤𝙣 𝙩𝙝𝙚 𝙨𝙞𝙩𝙚 𝙖𝙣𝙙 𝙘𝙖𝙡𝙡𝙚𝙙.

Word of mouth is gold in the trades. But it only travels as far as the people who already know you. Search puts you in front of the ones who don't — the ones with a project and a deadline who are typing what they need into Google right now.

For that to actually turn into a phone call, the page has to do real work. Answer what they're asking. Show the scale of jobs you handle. Prove you're legit enough that a stranger will risk reaching out.

Congratulations to the whole crew. They closed that deal. The website just made sure they were findable.

This is why I love working with the skilled trades. You either got the call or you didn't.

15/05/2026

Stop guessing why your competitors outrank you on Google Maps. Our Local SEO & Google Business Profile Audit shows you exactly what’s holding your listing back—and what to fix first so you turn local searches into actual customers, not just clicks.

If you rely on local traffic (service area business, bricks-and-mortar, or multi-location), this audit will uncover:

Hidden technical issues that kill your local visibility

Gaps in your profile, reviews, and content that cost you calls

Clear, prioritized actions to move you up in Local Pack results

Ready to get found by the right local customers? Start your audit here: https://www.analyticsthatprofit.com/local-seo-google-business-profile-audit

Get a Google Business Profile audit to uncover ranking issues, optimization gaps, and local lead opportunities for your business.

20/04/2026

𝐌𝐨𝐬𝐭 𝐒𝐄𝐎 𝐭𝐨𝐨𝐥𝐬 𝐰𝐢𝐥𝐥 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐚 “𝐩𝐞𝐫𝐟𝐞𝐜𝐭” 𝐬𝐜𝐨𝐫𝐞.
100/100.
Green across the board.
Zero errors.
But here’s the uncomfortable truth:
A perfect SEO score does NOT guarantee traffic… and it definitely doesn’t guarantee customers.
We see this all the time.
Websites that:
✔️Pass every technical audit
✔️Load fast
✔️Have clean metadata

…and still get little to no meaningful traffic.
Why?
Because SEO tools measure what’s easy to quantify—not what actually drives growth.
𝑻𝒉𝒆𝒚 𝒅𝒐𝒏’𝒕 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖:
🚩If you’re targeting keywords that your customers actually search
🚩If your content matches real buyer intent
🚩If your site converts visitors into leads or sales
A “perfect score” often just means your site is technically sound—not strategically effective.
At Analytics That Profit, we focus on what actually moves the needle:
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀—𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗮𝗻𝗸𝘀
Because traffic without conversions is just noise.
If you want to understand why relying on tools (or AI) alone won’t make you an SEO expert, read this:https://www.analyticsthatprofit.com/blog/why-using-ai-tools-doesnt-make-you-an-expert

18/04/2026

Using AI tools doesn’t make you an expert—any more than looking at your own CT scan makes you a radiologist. It just means you’re holding powerful instruments you may not fully understand.

Using AI tools alone won't make you an SEO expert. Discover why human expertise is essential for effective digital marketing strategies.