Analytics That Profit

10/10/2026

Open rates can look great while your email still fails to generate leads, sales, or replies.

Apple Mail Privacy Protection can inflate opens, so the real question is not “Who opened?” It is “Who took action?”

Our new guide covers how to write clearer subject lines, use preview text, test one change at a time, and measure clicks, conversions, and revenue.

https://www.analyticsthatprofit.com/blog/email-subject-line-best-practices

06/10/2026

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬: 𝐃𝐨𝐧’𝐭 𝐟𝐚𝐥𝐥 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐬𝐜𝐚𝐦.

We are seeing voicemails claiming an urgent “verification issue” with your Google listing and warning that your profile could be removed or suspended unless you call back.

First, it is called a Google Business Profile—not “Google Business listing verification department.”

Second, Google will not cold-call you with a threatening prerecorded message and ask you to call an unknown number to “fix” or “verify” your profile.

Google may sometimes use automated calls or texts for limited purposes, such as confirming public business details, but it will never demand payment, ask for passwords, verification codes, PINs, or sensitive information, or pressure you to act immediately.

What to do instead

𝑫𝒐 𝒏𝒐𝒕 𝒄𝒂𝒍𝒍 𝒕𝒉𝒆 𝒏𝒖𝒎𝒃𝒆𝒓 𝒃𝒂𝒄𝒌

𝑫𝒐 𝒏𝒐𝒕 𝒑𝒓𝒆𝒔𝒔 𝒃𝒖𝒕𝒕𝒐𝒏𝒔 𝒐𝒓 𝒇𝒐𝒍𝒍𝒐𝒘 𝒑𝒓𝒐𝒎𝒑𝒕𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒗𝒐𝒊𝒄𝒆𝒎𝒂𝒊𝒍

𝑫𝒐 𝒏𝒐𝒕 𝒔𝒉𝒂𝒓𝒆 𝒍𝒐𝒈𝒊𝒏 𝒄𝒓𝒆𝒅𝒆𝒏𝒕𝒊𝒂𝒍𝒔, 𝒗𝒆𝒓𝒊𝒇𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒄𝒐𝒅𝒆𝒔, 𝒑𝒂𝒚𝒎𝒆𝒏𝒕 𝒅𝒆𝒕𝒂𝒊𝒍𝒔, 𝒐𝒓 𝒂𝒄𝒄𝒆𝒔𝒔 𝒕𝒐 𝒚𝒐𝒖𝒓 𝑮𝒐𝒐𝒈𝒍𝒆 𝒂𝒄𝒄𝒐𝒖𝒏𝒕

𝘽𝒍𝙤𝒄𝙠 𝙖𝒏𝙙 𝙧𝒆𝙥𝒐𝙧𝒕 𝒕𝙝𝒆 𝒏𝙪𝒎𝙗𝒆𝙧 𝙖𝒔 𝒔𝙥𝒂𝙢.

If you are concerned about your profile, log in directly through Google Search, Google Maps, or the official Google Business Profile support site—not through a phone number left in a voicemail.

Your Google Business Profile is free to create, manage, verify, and reinstate.

Treat anyone demanding payment or creating urgency around your listing with caution.

02/10/2026

𝐁𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬 𝐚𝐫𝐞 𝐚 𝐰𝐚𝐬𝐭𝐞 𝐨𝐟 𝐭𝐢𝐦𝐞.
Nobody reads them. AI answers everything now. And no buyer is going to read 1,500 words about one narrow technical problem.
That's what we keep hearing, anyway.
This week, one of our clients got a $10,000 order from a brand-new customer.
When they asked how the customer found them, the answer was simple:

"I read your blog. It was exactly what I needed."

It wasn't a broad "5 Tips for Choosing a Vendor" post or a keyword-stuffed overview written for everyone. It was a focused, detailed article about one specific problem, written for the kind of buyer who actually has that problem.

Here's what many businesses get wrong. They're afraid to be too technical. They water down their content to appeal to everyone, and then it doesn't connect with anyone.
Your ideal customer doesn't need generic content. They need proof that you understand their world:
• The exact problem they're trying to solve
• The terms they use
• The questions they ask before they buy
• The details your competitors leave out
Getting geeky is fine. Getting really geeky is fine too, as long as it lines up with your ideal customer profile.
𝗔 𝗽𝗼𝘀𝘁 𝘁𝗵𝗮𝘁 𝟱𝟬 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗯𝘂𝘆𝗲𝗿𝘀 𝗿𝗲𝗮𝗱 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝟱,𝟬𝟬𝟬 𝗿𝗮𝗻𝗱𝗼𝗺 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗸𝗶𝗺.
𝐁𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐚 𝐰𝐚𝐬𝐭𝐞 𝐨𝐟 𝐭𝐢𝐦𝐞. 𝐆𝐞𝐧𝐞𝐫𝐢𝐜 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬 𝐚𝐫𝐞.
Write for the buyer you want, not the biggest audience you can reach.


Image generated by AI. Content from a real human- me!

27/09/2026

🚀 Want more customers to actually FIND your small business online — on Google, in AI Overviews, and through ChatGPT-style search?

Join me, Phil Wiseman (Founder of Analytics That Profit), for a free online session hosted by the Kenton County Public Library on modern digital growth strategy. We're going beyond traditional SEO to cover the full picture small business owners need in 2026:

🔍 SEO – Search Engine Optimization
🤖 AEO – Answer Engine Optimization
✨ GEO – Generative Engine Optimization
🧠 AIO – AI Optimization

Here's what you'll walk away with:

How to do keyword & topic research that actually drives buyers

How to write content that ranks in both search engines AND AI answer tools

Local SEO tactics to win more calls, clicks, and foot traffic

On-page and website structure tips for better indexing

Free AI tools for research and competitive benchmarking

How to measure real ROI — not just clicks, but customers

Whether you're a home services company, a professional practice, or any small business trying to stand out online, this session will give you a practical, data-driven roadmap to grow your visibility and your bottom line.

🗓️ Tuesday, October 6, 2026
🕕 6:00 PM – 7:00 PM
💻 Online event — join from anywhere
🎟️ Free — registration required

👉 Save your spot: https://kentonlibrary.bibliocommons.com/events/6a54db06aa34e23600eebebe

See you there! 📈

This session explores digital growth strategies for small businesses through a modern SEO lens—integrating SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Optimization). Participants will learn how to conduct keyword and topic r...

18/09/2026

Most small businesses don't have a traffic problem. They have a "found by the right people" problem.

Search has changed. People ask Google, ChatGPT, and AI assistants full questions now — and the businesses that get named in those answers are the ones winning the call.

That's what this session is about: SEO Strategies for Small Business Growth — Boost Website Visibility with AI Tools and Data Insights.

We'll cover:

SEO, AEO, GEO, and AIO — what each one actually means for a small business

Keyword and topic research built around real customer questions

Writing content that ranks in search AND gets cited by generative engines

Local SEO and Google Business Profile tactics that drive calls

On-page optimization and site structure that helps you get indexed

Free AI tools for research and competitive benchmarking

How to measure ROI — leads, bookings, and sales, not just impressions

If your website gets traffic but not customers, this is the gap we're closing.

This session explores digital growth strategies for small businesses through a modern SEO lens—integrating SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Optimization). Participants will learn how to conduct keyword and topic r...

26/08/2026

This session covers the fundamentals of using Google Analytics 4 for small business growth, including installation, key metrics interpretation, and leveraging data for marketing optimization. Participants will learn how to track website traffic sources, measure marketing ROI (Return on Investment), understand user behavior, and utilize AI to analyze Google Analytics data, ultimately improving their website performance and search engine visibility.

Instructor: Phil Wiseman, Founder of Analytics That Profit which is certified in Google Analytics and is a Certified HubSpot Solutions Provider, and a Databox Premier Partner.

This session covers the fundamentals of using Google Analytics 4 for small business growth, including installation, key metrics interpretation, and leveraging data for marketing optimization. Participants will learn how to track website traffic sources, measure marketing ROI (Return on Investment),....

25/08/2026

𝐁𝐞𝐬𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐩𝐡𝐨𝐧𝐞 𝐜𝐚𝐥𝐥.

A commercial electrician we did a website refresh for last year called this morning. They just landed one of the biggest deals in company history — and 𝙝𝙚𝙧𝙚'𝙨 𝙩𝙝𝙚 𝙥𝙖𝙧𝙩 𝙄 𝙡𝙤𝙫𝙚: 𝙩𝙝𝙚 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙛𝙤𝙪𝙣𝙙 𝙩𝙝𝙚𝙢 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙖𝙣 𝙞𝙣𝙩𝙚𝙧𝙣𝙚𝙩 𝙨𝙚𝙖𝙧𝙘𝙝. 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙨𝙩𝙖𝙩𝙚. 𝙉𝙤 𝙧𝙚𝙛𝙚𝙧𝙧𝙖𝙡. 𝙏𝙝𝙚𝙮 𝙧𝙚𝙖𝙙 𝙖 𝙥𝙖𝙜𝙚 𝙤𝙣 𝙩𝙝𝙚 𝙨𝙞𝙩𝙚 𝙖𝙣𝙙 𝙘𝙖𝙡𝙡𝙚𝙙.

Word of mouth is gold in the trades. But it only travels as far as the people who already know you. Search puts you in front of the ones who don't — the ones with a project and a deadline who are typing what they need into Google right now.

For that to actually turn into a phone call, the page has to do real work. Answer what they're asking. Show the scale of jobs you handle. Prove you're legit enough that a stranger will risk reaching out.

Congratulations to the whole crew. They closed that deal. The website just made sure they were findable.

This is why I love working with the skilled trades. You either got the call or you didn't.

15/05/2026

Stop guessing why your competitors outrank you on Google Maps. Our Local SEO & Google Business Profile Audit shows you exactly what’s holding your listing back—and what to fix first so you turn local searches into actual customers, not just clicks.

If you rely on local traffic (service area business, bricks-and-mortar, or multi-location), this audit will uncover:

Hidden technical issues that kill your local visibility

Gaps in your profile, reviews, and content that cost you calls

Clear, prioritized actions to move you up in Local Pack results

Ready to get found by the right local customers? Start your audit here: https://www.analyticsthatprofit.com/local-seo-google-business-profile-audit

Get a Google Business Profile audit to uncover ranking issues, optimization gaps, and local lead opportunities for your business.

20/04/2026

𝐌𝐨𝐬𝐭 𝐒𝐄𝐎 𝐭𝐨𝐨𝐥𝐬 𝐰𝐢𝐥𝐥 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐚 “𝐩𝐞𝐫𝐟𝐞𝐜𝐭” 𝐬𝐜𝐨𝐫𝐞.
100/100.
Green across the board.
Zero errors.
But here’s the uncomfortable truth:
A perfect SEO score does NOT guarantee traffic… and it definitely doesn’t guarantee customers.
We see this all the time.
Websites that:
✔️Pass every technical audit
✔️Load fast
✔️Have clean metadata

…and still get little to no meaningful traffic.
Why?
Because SEO tools measure what’s easy to quantify—not what actually drives growth.
𝑻𝒉𝒆𝒚 𝒅𝒐𝒏’𝒕 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖:
🚩If you’re targeting keywords that your customers actually search
🚩If your content matches real buyer intent
🚩If your site converts visitors into leads or sales
A “perfect score” often just means your site is technically sound—not strategically effective.
At Analytics That Profit, we focus on what actually moves the needle:
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀—𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗮𝗻𝗸𝘀
Because traffic without conversions is just noise.
If you want to understand why relying on tools (or AI) alone won’t make you an SEO expert, read this:https://www.analyticsthatprofit.com/blog/why-using-ai-tools-doesnt-make-you-an-expert

18/04/2026

Using AI tools doesn’t make you an expert—any more than looking at your own CT scan makes you a radiologist. It just means you’re holding powerful instruments you may not fully understand.

Using AI tools alone won't make you an SEO expert. Discover why human expertise is essential for effective digital marketing strategies.