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A knowledge hub at heart, SMK exists to help people become more efficient users of social media and digital channels. SMK: Where Smart Marketers Get Smarter.

SMK helps businesses use social media, mobile and digital channels more effectively. SMK leads more face-to-face digital focussed training courses across Australia, New Zealand & Asia Pacific than anyone else. With its industry leading training programs, SMK educates and coaches businesses on how to use social media more effectively and assists them in overcoming organisational challenges. SMK’s t

ailored In-house training programs, and step-by-step approach, help businesses navigate the social media space in a carefully considered manner, creating a solid platform for success. SMK has provided training for Australia’s leading businesses and brands, including: MYER, Holden, NAB, Pfizer, Panasonic, News Corp, Nivea, Tourism Australia, McDonalds, P&G and Virgin Australia, to name just a few.

20/11/2025

[UPDATE] Meta Highlights How Click-to-Message Ads Drive Conversions 💬

Meta is promoting Click-to-Message Ads as a key format for businesses wanting to turn interest into real conversations across Messenger, WhatsApp and Instagram Direct.

Why it matters for marketers:

✔️ Customers can start a chat instantly, removing friction between discovery and action.

✔️ Conversations can be handled by a team member or an AI assistant, improving response speed.

✔️ Performance tools show which messaging channel drives the best results.

✔️ Ideal for brands focused on lead capture, product questions and high-intent engagement.

As private messaging grows, Meta is positioning conversation-led advertising as a core part of the modern conversion funnel.

Learn more 🔗 https://www.facebook.com/business/ads/click-to-message-ads

📷 Meta Business Blog

19/11/2025

[UPDATE] Google Releases Ads Advisor and Analytics Advisor ⚙️

Google has introduced two new AI assistants - Ads Advisor and Analytics Advisor - designed to help marketers diagnose issues and uncover optimisation opportunities inside Google Ads and GA4.

What’s new:

✔️ Ads Advisor evaluates campaign setup and performance, suggesting improvements in areas like headlines, descriptions, creative, bidding, targeting and formats.

✔️ Analytics Advisor monitors GA4 for performance insights, tracking gaps, configuration problems and data quality issues.

✔️ Both use conversational, prompt-based interfaces, making complex insights easier to interpret.

✔️ The tools will appear natively inside Google Ads and Google Analytics as they roll out.

These assistants push Google further toward hands-on, AI-supported optimisation, especially for teams with limited analytics resources.

Access the update 🔗 https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/

📷 Google Ads & Commerce Blog

19/11/2025

[SMK UPDATE] Meta Announces Business AIs for Brand Websites

Meta has announced a new AI sales assistant - Business AI, customisable chat assistants that companies can embed on their websites to handle support, sales and lead-gen. No coding needed.

Key takeaways for marketers:

✔️ Brands can train the free AI on their own product information, FAQs and tone of voice.

✔️ Meta is positioning these assistants as a way to offer instant, always-on customer service, without expanding support teams.

✔️ The new tools could streamline campaign management, improve personalisation and provide more consistent creative output across channels.

As Meta moves deeper into AI-powered support and sales tools, brands will need to rethink how they design, structure and maintain the content that trains these models.

Rollout outside the US is expected in 2026.

Full story 🔗 https://smk.co/meta-announces-business-ais-for-brand-websites/

17/11/2025

[SMK UPDATE] ChatGPT Data Reveals New Search Behaviour 🔍

OpenAI has shared new insights into how people use ChatGPT to research, compare and evaluate information - and it looks very different to traditional search behaviour.

What marketers need to know:

✔️ Users are asking multi-step, conversational questions instead of performing multiple separate searches.

✔️ ChatGPT is becoming a research starting point, reducing the need to click through to external websites.

✔️ Brand visibility is shaped by how well a company’s information surfaces inside AI-generated answers.

✔️ Structured, factual, clearly written content is more likely to be cited, summarised or referenced by ChatGPT.

As AI becomes a discovery layer, marketers must start thinking about optimising for LLM visibility, not just search engines.

Full story 🔗 https://smk.co/chatgpt-data-reveals-new-search-behaviour/

16/11/2025

[SMK UPDATE] LinkedIn Ad Revenue Up 18% 📈

LinkedIn’s ad revenue has grown 18% year-on-year, with Microsoft attributing the strength to rising engagement and the impact of new AI-powered features within LinkedIn Ads.

What it means for marketers:

✔️ Substance over scale: High-quality, expertise-led content will increasingly outperform low-value engagement tactics.

✔️ Video as a core format: Short-form video is becoming central to LinkedIn strategy, with CEO participation and brand investment on the rise.

✔️ AI-powered precision: LinkedIn’s cleaner data and smarter AI will improve ad targeting for both brand and lead-gen campaigns.

✔️ Beyond B2B: LinkedIn is now a key environment for public sector, policy and premium consumer brands - not just traditional B2B marketers.

LinkedIn’s ongoing momentum reinforces its position as a high-trust, professionally grounded platform where quality and expertise are rewarded.

Full story 🔗 https://smk.co/linkedin-ad-revenue-up-18/

13/11/2025

[UPDATE] Facebook Gives Group Admins More Flexibility and Control 🔒

Facebook is rolling out new tools that give Private Group Admins the ability to change a Facebook group from Private to Public.

Key updates include:

✔️ Clearer privacy indicators show members who can view posts and group content.

✔️ Enhanced moderation tools make it easier to manage spam and rule violations.

✔️ If an admin converts a private group to public, the member list will only be visible to admins and moderators.

✔️ The update supports a safer, more flexible community experience for admins and members alike.

This change gives community managers more freedom to grow and adapt their groups, while maintaining privacy standards and trust.

Full update 🔗 https://about.fb.com/news/2025/11/facebook-update-group-admins-flexibility-protecting-member-privacy/

📷 Meta

12/11/2025

[UPDATE] Meta’s New AI Tools Help Marketers Capture Better Q5 Leads ⚙️

Meta has introduced several new AI-powered features to help advertisers attract higher-quality leads during the busy post-holiday shopping period known as “Q5” (from right after Christmas into January).

What’s new for marketers:

✔️ Advantage+ leads campaigns is available globally.

✔️ Improved integration between your CRM and Meta's Conversions API, either directly (if using Salesforce Sales Cloud) or via Zapier.

✔️ Enhanced lead verification and nurturing tools for improved lead quality tracking and ROI measurement.

These upgrades make it easier for brands to focus their ad spend on the audiences and messages most likely to drive sales this Q5 season.

Access the full update from Meta here 🔗 https://www.facebook.com/business/news/more-quality-leads-this-q5-with-metas-latest-ai-enabled-updates

📷 Meta

12/11/2025

[SMK UPDATE] Meta Uses AI Chats to Refine Ad Targeting 💬

Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp.

From December 16, 2025, Meta will start using insights from AI-powered user chats to improve ad personalisation and relevance across its platforms.

What it means for marketers:

✔️ Richer intent data - AI conversations offer direct, context-rich insight into user preferences.

✔️ New targeting opportunities - Meta could offer advertisers the ability to target users based on conversational themes such as travel planning, product research or wellness goals.

✔️ Smarter creative testing - Marketers may need to adapt campaigns in near real time to align with changing intent patterns drawn from conversational activity.

✔️ Responsible data use - While Meta has promised to exclude sensitive data, transparency in messaging and respect for consent will be crucial to maintaining trust.

Ads will increasingly be informed not just by what people click or post, but by what they ask, say and imagine with AI.

The line between conversation and commerce is blurring fast.

Full story 🔗 https://smk.co/meta-uses-ai-chats-to-refine-ad-targeting/

10/11/2025

[SMK UPDATE] Google’s “Nano Banana” AI App Fuels Growth 🍌

Google’s Nano Banana app is Gemini’s AI image creation and editing tool, and it is driving rapid user adoption (particularly amongst Millennials and Gen Z), signalling growing mainstream engagement with AI-powered creative tools.

Users can upload images or take selfies, then prompt Gemini to reimagine them in creative ways.

How it's growing and why it matters for marketers:

✅ Brand-led creativity: Nano Banana enables branded experiences and collaborations, letting marketers turn AI art into community-driven content, similar to the early days of social filters but with greater creative freedom.

✅ Creator collaboration: Partnering with AI-native creators and digital artists can amplify reach and authenticity, driving viral visibility through fresh, generative content.

✅ Product personalisation: The app allows users to visualise themselves with or within products, opening the door for hyper-personalised brand experiences across fashion, beauty, travel and more.

✅ Experimentation with new formats: Using AI-generated visuals for dynamic ads, retail and social content helps brands stay culturally relevant as generative media moves mainstream.

Nano Banana shows how fun, frictionless AI experiences can drive mass awareness and everyday use, lessons worth watching for marketers in 2026.

Full story 🔗 https://smk.co/googles-nano-banana-ai-app-fuels-growth/

10/11/2025

[SMK UPDATE] ChatGPT Atlas Signals Shift in Brand Visibility 🌍

OpenAI has entered the browser market with ChatGPT Atlas, a new AI-powered browser that integrates ChatGPT directly into the browsing experience.

Atlas is offering early clues into how brands appear across AI-powered search and recommendation systems.

So what does this mean for the customer journey?

• Instead of visiting multiple websites to compare products, research ideas, or read reviews, users can now stay within ChatGPT’s interface.

• Expect organic site visits to decline as AI summarisation replaces clicks.

• Visibility in ChatGPT may become a new benchmark for brand authority.

• The feature "Agent Mode" allows ChatGPT to take actions across the web on behalf of the user (instead of the consumer browsing multiple sites themselves).

• Using its memory function, Altas can also remember user context, such as previously visited sites, preferences, and unfinished tasks.

As LLMs reshape how consumers find information, the brands that adapt early by aligning their content, data, and customer experience with AI-first platforms will thrive.

Full story 🔗 https://smk.co/chatgpt-atlas-signals-shift-in-brand-visibility/

06/11/2025

[UPDATE] Google Labs Launches Project Pomelli

Google has unveiled Project Pomelli, an AI experiment that helps small to medium-sized businesses create social media campaigns at scale.

Pomelli functionality includes:

1. Businesses can enter their website, and Pomelli will extract their "Business DNA" and build a brand profile.

2. Helping businesses to generate campaign ideas and use prompts to create content based on those ideas.

3. Edit and create marketing assets for your campaigns.

Project Pomelli has launched in Beta and is available in the US, Canada, Australia and New Zealand.

Access and give it a try 🔗 https://blog.google/technology/google-labs/pomelli/

📷 Google Blog

05/11/2025

[UPDATE] Pinterest Boards Get an AI-Powered Upgrade 🧠

Pinterest has introduced AI tools to make boards more personalised, searchable and visually organised, helping users find ideas faster.

New functionality includes:

➡️ AI now helps users auto-organise boards and surface the most relevant Pins.

➡️ Smarter recommendations mean better alignment between user intent and discovery.

➡️ Enhanced summarisation and tagging make it easier for brand content to appear in context.

The update strengthens Pinterest’s position as a visual search engine for inspiration and products.

It gives brands more ways to appear in front of high-intent users, making content quality and metadata optimisation more important than ever.

Full story 🔗 https://newsroom.pinterest.com/en-gb/news/pinterest-boards-get-ai-powered-upgrade-for-personalized-experience/

📷 Pinterest Newsroom

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