The Digital Coach 101

17/11/2022

You can't be shy if you're serious about being on LinkedIn. Really importantly, you can't hide your name. Hi, my name is Kenneth, and the digital coach. And I'm going to show you how, in step one of fixing your profile, you can get your URL to be the right URL. So it's not just your name with a bunch of numbers. So how are we going to do that? Well, the first thing that I need you to look at is when you are looking at your profile

You can't be shy if you're serious about being on LinkedIn. Really importantly, you can't hide your name. I'm going to show you how, in step one of fixing yo...

17/11/2022

Social Proof. It's all about social proof. I may tell you, I'm great, but my customers that you believe
Today's clip, we're going to talk about recommendations, social proof, and the

Social Proof. It's all about social proof. I may tell you I'm great, but my customers them you believe we're going to talk about recommendations, social proo...

09/09/2022

We would like to acknowledge the amazing legacy of Queen Elizabeth ll.
What an amazing life.

Thank you https://www.cosmopolitan.com/ for this interesting fact:

"Before taking the throne over from her father, the then-Princess Elizabeth volunteered as a truck driver and mechanic during World War II – making her the first female member of the Royal Family to serve in the military."

22/06/2022

Some days you just need a smile 😃

05/06/2022

prospecting essentials - get past the gatekeeper in 120 seconds. the easy way

03/06/2022

Have a wonderful weekend

21/04/2022

Paid media, how much should I spend

How much should a lead cost me for

My industry

Check out the benchmark data from - gives you a good idea on
Cost Per Click for your industry
Cost per Action for your industry

And way more.

13/04/2022

I didn’t fit the mould…🤯🤯

But I wasn’t meant to…😟😬

Getting fired was only the beginning. 🤯🤯

It’s 1987…

Survivor is pounding from the subwoofer in my car loud enough to bounce me to work without needing petrol.

I’m rocking my black trench coat – a tribute to Ferris Bueller's day off.

A man who was never afraid to be himself.

And life is good.

Except…

I don’t fit in.

The people at work look at me like I’m about to take a crap on their manicured lawn…

Like I stole their kid’s lunch money and am using it to fuel a drug cartel…

Like I shouldn’t be there.

And then one day…

They made it happen.

“You’re fired. Your music’s too loud, and we don’t like your coat.”

What the…?

What I didn’t realise at the time was that this was the start of my career of freedom.

A career where I get to choose to be me…

A career geared to helping others that don’t fit the mould…

A career that still fuels me today…

I’m grateful for the …er’s that pushed me away.

Away into a path that I made my own.

But not on my own.

I’ve had so much support from good people along the way…

And I’m all for passing it forward.

If you’re finding your own path…

And need help taking your business from idea to invoice…

DM me.

It’s easier than you think.

06/04/2022

🤔 Everyone's a critic.🤨🤨

Until they need to create something.🎨

I read on a post the other day that
critics can't create
and
creators don't criticise. 😲

Funny how when we do something
the keyboard warriors have a lot to say
from the shadows, they condemn what we do

but

And this is a big BUT!

I have noticed it's easy for people to tell you how to do it
but when you look back on their history

A - they still work for a boss
B - they always worked for a boss
C- the will always work for a boss

I had an idea to build a bit of software -
for the Nokia 7650
what a beauty - back in 2012
I found a way to get video onto the phone

Ok - I know we now have TV on our phones
We have YouTube, Netflix


but there was a time before all that was possible
hard to believe right?


But I was messing around and managed to
encode some video files to 3gpp and got 30 seconds
of passable video onto my phone!

That's it
I am rich - going to be a billionaire
time to celebrate!

Not quite!

I showed this to a guy whose office I was renting space from, and he said,
"never going to make money - Not interested."

I being the "I will find a way kinda guy."
found. way
I found a music company that had the rights to music videos

A marriage made in heaven

I found a way to get paid for this
Using premium rated SMS

and then it all went wrong

The landlords' wife threw coffee over me in the process
of throwing me out of the office;

because they said it wouldn't work -
But I found a way to make it work and make money,

and now they wanted it.

Funny how that works.

I am sure if you have had an idea or started a company,
you will have a similar story.

______________________

the point?
Your ideas need to make money
make sure you can take the idea to invoice,
that's a business

not everyone thinks you can because they can’t
when you do, watch out for the smile with a sting

Got a story, share it so we can inspire others to keep creating.

30/03/2022

Questions to ask once you THINK you’ve got your headline.🤡

Assuming the 1-2 combo

😵Head

🤛Gut

👣Feet

What is the reward 🎖 for reading your copy?

What specifics can you add to your headline promise to be more believable and intriguing?

How strong is the emotional action trigger - gut and feet?

Will your headline get the reader to nod or disagree?

Have you suggested the possibility of a transaction in the headline?

Is there a sense of intrigue to drive the reader?
🕵🏽

Take 20 min ⏱ to think and then you could have your great headline.

Think about your readers' (prospect) internal conflicts and their insecurities.

How do you put this into the 1-2 combo for context? 🥊

90% of B2B buyers will change suppliers if the online experience is subpar!
This equates to a staggering £143 billion up for grabs.
How much of that did you intercept?

B2B buyers don't take cold calls and cold emails.
With almost 80% of B2B sales reps active on LinkedIn but less than 25% having a social selling plan, where could you improve.

How is your sales team going to shoot the lights out constantly?

Visibility in Context.

If you are selling and I am not buying then
If I am buying but you are not in my headspace (context)
You are invisible. 👻

Increasing your sales tech won't help if your service is out of context when the buyer is looking.
If you are in context the connection is made.

For example a bathing suit ad next to the “book your summer vacation” great copy and relevant context.

You could have an ad for cat food made from non-friendly tuna next to an article on how tuna fishing is killing dolphins. - a bit extreme but it demonstrates the point of context with great copy.

It could be great copy but out of context you will get an adverse reaction - choose your context / visibility to match your text - you would think it's obvious but common sense is not as common as you think.

Still stuck - let's chat.

14/03/2022

It’s been an interesting few weeks in my world. (And when I say interesting, I mean kinda-sucked-but-I’m-looking-for-a-silver-lining interesting. I’ll find the silver lining. Always do.) Anyone else in the same boat? Today, I am bringing you a short and sweet message that I also need to hear. ...

14/03/2022

"Children today are not only digital natives, they're AI natives." I was struck by this observation by Cynthia Breazeal, MIT professor and founder of RAISE (Responsible AI for Social Empowerment and