27/09/2022
Your ability to grow sustainably is determined by just one thing: whether or not you can roll up your sleeves and do the grunt work that most brands ignore.
We know, we know.
It’s not the most exciting stuff, or the most urgent.
It’s the sort of tasks that fall to the bottom of your to-do list over and over again until you barely even register they’re there anymore.
It’s the kind of stuff that pays off in months and years rather than just minutes.
You won’t know it’s working for the first little while. It requires a certain level of faith in your efforts amounting to something whether you can see it or not.
Even though it’s not the exciting sparkly work that makes you feel like an ~entrepreneur~, it’s easier than you’d expect.
What are we talking about?
Our 4 Pillars of Marketing, of course.
Those being:
𝐒𝐄𝐎, 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐏𝐚𝐢𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.
All you need to do to set your brand up for growth is just be intentional with these.
You don’t need to become a marketing genius.
All you need are consistent steps forward in each department over time.
Start small.
Today, just schedule it in.
Give yourself a slot to focus on each Pillar for 10 minutes a week.
All in all, less than an hour of work. Very doable, right?
You might not even do any actual *work* for the first few weeks. It’s fine if you spend the first month or so just researching and brainstorming. It’s fine if you don’t make any moves for weeks.
You don’t need a big, grand master plan.
You don’t need to have answers for where it all will go.
All you need is to show up, again and again.
The momentum will take care of the rest.
